Institute for International Research

Monday, March 10th, 2008

9:00 Interactive Writing Workshop

UPDATE! 

Writing to Win: Successful strategies for developing superior proposals

This hands-on workshop will drastically increase your success rate. By improving your writing and presentation skills you'll learn to distinguish your firm's products and services from your competitors. Plus, learn proven business strategies and implement more efficient processes to make your job easier while boosting profitability.

• Promote your company's products and capabilities with every response
  
• Increase your win ratio by differentiating your RFP in a crowded marketplace
  
• Cut down on time spent writing proposals while improving perception and quality
  
• Practice specific techniques proven to boost win rates
  
• Plus interactive case studies drive these strategies home so you achieve magnified results

Featuring Kathleen Reddy, founder and copresident, McKinnon-Mulherin, Inc.

Kathleen Reddy has over 19 years of experience in the industry.  She has worked a consultant and project leader on a wide range of projects from designing computer-based training to writing winning multimillion-dollar proposals. Before starting McKinnon-Mulherin, Ms. Reddy served as manager of documentation and project assignments for the Franklin Quest Consulting Group, where she managed a team of 40 writers, editors, artists, and desktop publishers, and as manager of technical publications at Intel Corporation.

McKinnon-Mulherin is an information design company that combines strategy, content, and technology to create high-quality corporate communication-from proposals to presentations, training programs, and employee manuals.

12:00 Lunch