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Research Industry Summit: Improving Respondent Cooperation to Revive Data

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September 28 - September 29 2006 | The Drake Hotel | Chicago, IL

doc title

Why You Should Attend

Why You Should Attend

Key topics of discussion:
• Understand the realities of respondent cooperation and the respondent experience today
• Benchmark your own situation against industry averages
• The industry commits to a plan of action

Solutions-based panels will highlight:
• Ways to overcome respondent wearout, laziness and cheaters
• Leveraging technology to eliminate panel duplicity
• Engagement strategies that build respondent loyalty and honesty for the long term

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