Institute for International Research

7:00

7:45

Morning Coffee

Chairperson's Recap

Bob Lederer
Editor and Publisher
RFL COMMUNICATIONS

Industry Image Presentation

Patrick Glaser
Director of Respondent Cooperation
CMOR

Establishing a Frame of Reference for Benchmarking and Implications of Today's Norm

Mark Mellman
President
THE MELLMAN GROUP

Tod Johnson
Chairman & CEO
NPD GROUP

A Discussion: Research on Research

Kim Dedeker
Vice President, Consumer and Market Knowledge
PROCTER & GAMBLE

Involving End Users, Decision Makers and Clients in Respondent Cooperation Initiatives for Maximum Effectiveness

Jim Lochrie
General Director, North American Market Research
GENERAL MOTORS

Shari Morwood
Vice President, Worldwide Market Research
IBM

Michelle Salazar
Vice President, Global Brand and Business Research
MCDONALD'S

Networking Luncheon

Innovations in Methodology as Part of the Solution A Two-Part Session

Innovations and Solutions in Phone and Focus Group Research

Jenny Kelly
NORC at the University of Chicago

Gail Jackman
SHUGOLL RESEARCH

Innovations and Solutions in Online Research

Michael McCrary
GREENFIELD ONLINE

Doug Rivers
STANFORD UNIVERSITY

Peter Mackey
INVOKE SOLUTIONS

Concluding Session: Interactive Discussion on Where to Go From Here

Discussion leader:
Dennis Gonier
CEO
TARP WORLDWIDE

Conclusion of Summit