Institute for International Research

7:00

7:45

Registration and Morning Coffee

Chairperson's Opening Remarks and Introductions

Robert F. Lederer Founder and President, RFL Communications, Inc.
Editor & Publisher, Research Business Report

Thirty-Three Research Leaders; One Table; One Task

Moderated by: Robert F. Lederer, Founder & President,
RFL Communications, Inc. Editor & Publisher,
Research Business Report

Tracking Study Presentation

Patrick Glaser
Director of Respondent Cooperation
CMOR

A Holistic Evaluation of Respondent Cooperation: A Satisfaction Assessment From the POV of Respondents, End Users and Researchers

Bill MacElroy, President, Socratic Technologies

Jeff Miller, Senior Vice President, BURKE, INC.

Simon Chadwick, Partner, CAMBIAR

Evaluating the Public's Perception of the Market Research Industry: A Custom Study on Messaging to Excite 'Nobler Motives'

Howard Moskowitz
President
MOSKOWITZ JACOBS

Integrity of Sample and Quality of Data

Best Practices in Respondent Recruitment and Retention to Minimize Duplicity and Attrition

Kurt Knapton
Senior Vice President
eREWARDS

Making the Strategic Link Between Response Rates and Survey Quality – What We Know and What We Don't Know

Dr. Robert Groves
University of Michigan
REPRESENTING AAPOR

Conclusion of Day One