Institute for International Research

Because we continue to receive such overwhelming interest in this summit, we decided to take this summit one step further. The flow of great ideas dedicated to tracking/elevating the state of response and cooperation shouldn't be limited to the Summit's esteemed panelists.

ALL paid attendees are invited to forward their original research and best practices in writing. These mini "White Papers" will be included, in alphabetical order, in a special compendium CD that we will distribute at the Summit.

The Summit's organizing committee will review all submissions, identify several singular standout ideas and bring them to the attention of CMOR and the roundtable panelists. Select contributors from the audience may be called on for their input during the roundtable discussion.

Please don't miss your opportunity to advance the industry's cause and to establish yourself as a respondent cooperation pace setter!

E-mail your company's best practices in respondent cooperation to kvazquez@iirusa.com no later than Friday September 8 to become part of this permanent record.*

It's your once-in-a-career chance to see the most influential executives from all factions of the industry come together around the same table, voice their opinions and recommendations, and come to a consensus that will serve to guide the entire industry towards improving cooperation. The event will star the CEOs of most of the Honomichl Top 10, the research heads of one dozen blue chip companies and industry gurus who have spent lifetimes watching different methodologies mature and response rates rise and fall in step.

This conference is the platform from which new processes, standards and recommendations will be divulged and agreed upon by the industry as a whole.

Attend The Research Industry Summit: Improving Respondent Cooperation and ...

• Uncover new ways of thinking about and transforming the marketing research business model into one that builds sustainable relationships with survey participants
• Benchmark your own situation against industry averages
• Discover ways to overcome respondent wearout, laziness and cheaters
• Learn engagement strategies that build respondent loyalty and honesty for the long term
• Develop, present and implement a suite of industry solutions
• Help the industry formulate and implement a campaign to improve respondent cooperation

Attend this event if your business lies in the hands of respondents – this summit is the key to getting and keeping them engaged.