| Sponsorship of an IIR event is among the most effective methods of reaching your desired audience. If you would like to learn about sponsorship opportunities available at The Market Research Event, please click here. MARQUEE SPONSOR
 Lieberman Research Worldwide As one of the largest and fastest-growing custom market research companies in the world, Lieberman Research Worldwide has spent over 30 years forging strong relationships with leading clientele by solving real business problems through their unique combination of marketing research and consulting. Thanks to innovative methodologies and impactful insights, LRW's client base has grown to include industry leaders in both consumer and B2B sectors—including entertainment, telecommunications, pharmaceuticals and more. Their expertise includes strategy, new product development, testing, forecasting, advertising, tracking, customer satisfaction, loyalty and international research. LRW's powerful capacity to understand complex problems and provide ongoing, decision-driving solutions makes for an invaluable research and marketing partner. Headquartered in Los Angeles, California, LRW has additional offices in NY, Chicago, Charlotte (NC), Orange County (CA) and London, England as well as a network of affiliates in over 75 countries spanning Europe, Latin America and Asia Pacific. More information can be found at http://www.LRWonline.comExecutive Sponsor
 Aeffect Aeffect provides strategic marketing and research counsel to Fortune 500 companies and federal government agencies. The firm's services include strategic marketing research, marketing planning, communications research and evaluation, marcom management, and marketing program evaluation for clients across nine practice areas. Practice areas include B2B, B2C, financial services, health care, information technology, media & entertainment, non-profit/the arts, social marketing, and travel & leisure. http://www.aeffect.com/Executive Sponsor
 Burke, Inc. Burke, Inc., a research and consulting company, provides marketing research and decision support services for manufacturing and service companies in the United States and Europe. It offers customer loyalty and relationship management, employee engagement and retention management, linkage and integration, data integration, online research and reporting, and qualitative and healthcare research services. The company’s services also include brand equity, choice modeling and analysis, concept testing, product research and sampling, pricing and value research, segmentation and image research, and purchase decision. In addition, it provides marketing research and consumer insight education services. The company serves consumer goods and service, entertainment and television, pharmaceutical and health care service, business-to-business, telecommunication, automotive, finance, and information technology industries. It has locations in California, Colorado, Florida, Georgia, Indiana, Massachusetts, North Carolina, New Jersey, Nevada, and Texas. The company was founded in 1931 and is headquartered in Cincinnati, Ohio with regional offices in the United States. http://www.burke.comExecutive Sponsor
 Centrac DC, LLC Domestic and international full service custom research/consultation techniques and execution methods successfully employed in consumer, business, healthcare/medical, industrial, and other applications. State-of-the-art analysis and data collection. Large telephone centers, Internet panels, healthcare panels. Originally part of the Centrac family, founded in 1971. Specialists in difficult to reach target populations. http://www.centracdc.comExecutive Sponsor
 Chadwick Martin Bailey Chadwick Martin Bailey provides custom marketing research that helps leading companies solve their most challenging business problems and attack their best opportunities. Specializing in segmentation, brand, sponsorship/event ROI, customer experience, product development, and employee research, we focus on identifying the specific actions our clients can take to get, keep, and grow customers. http://www.cmbinfo.comAssociate Sponsor
 Cheskin Cheskin is a consulting firm that guides innovation through its deep understanding of people, cultures and change. Grounded in research, design and marketing, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. With a diverse multilingual staff, Cheskin is highly regarded for an ability to uncover the meaningful experiences that create competitive advantage in the U.S. and internationally.
http://www.cheskin.comAssociate Sponsor
 Claritas, Adding Intelligence to Information Claritas helps marketers improve target marketing strategies through consumer and business data, software and analytic and research services through our Integras Consulting division. Known for more than 30 years for its PRIZM segmentation system, accurate demographic data, and robust software, Claritas provides solutions that drive customer acquisition, cross-sell, and retention programs, among other applications. Adding Intelligence to Information reflects Claritas' holistic approach to providing client solutions and our commitment to fostering marketing innovation. The result of our work allows marketers to go beyond conventionally accepted marketing strategies to capitalize on new opportunities and existing potential. For more information visit www.claritas.com http://www.claritas.comAssociate Sponsor
 CMI CMI delivers relevant research to advance business solutions. Founded in 1989, CMI is a full service custom marketing research firm with B2B and B2C clients spanning a variety of industries. Offerings include quantitative research, advanced analytics, qualitative methods including ethnography, and an interactive information platform (WINSM).
http://www.cmiresearch.comAssociate Sponsor
 Decision Analyst Decision Analyst is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling. Our online survey panels have over 7 million members. It is one of the largest consumer panels in the world, with significant membership in over 150 countries. http://www.decisionanalyst.comAssociate Sponsor
 Doxus Doxus is a full service market research firm focused on technology and financial services. Doxus provides qualitative and quantitative market research services to support business decisions about brand positioning and product design, pricing and usage � including surveys, choice modeling, in-depth interviews, focus groups, ethnographies and contextual inquires. http://www.doxus.comBreak Sponsor
 e-Rewards Market Research eRewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel, serving over 700 research firms. With millions of panelists, the e-Rewards Opinion Panels provide research firms with quality respondents – enabling them to interact with real consumers and business decision-makers. Launched in 1999, and named in 2007 by Inc. magazine as one of America’s fastest growing companies, e-Rewards employs 275 professionals located in Dallas, London, Los Angeles, New York City, San Francisco, Chicago, and Seattle. http://www.e-rewards.com/researchersAssociate Sponsor
 E-Tabs E-Tabs portfolio of innovative software solutions slashes production costs and streamlines essential market research reporting processes.
Our revolutionary automated table checking solution E-Tabs Verify allows you to check frequencies, percentages, hole counts, bases, means, standard deviations and more in minutes, highlighting suspicious results and pinpointing errors. Populate PowerPoint, Word and Excel reports directly from your data tables, with E-Tabs ‘Enterprise’ our award winning report automation solution. Display results in our dynamic online ‘Dashboards’ designed to deal with the complexities of MR data. E-Tabs software solutions and experienced ‘Bureau Service’ are endorsed by leading MR companies. Visit www.e-tabs.com for more info. http://www.e-tabs.comAssociate Sponsor
 Forrester Research Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, and peer-to-peer executive programs. For more information, visit www.forrester.com. http://www.forrester.comAssociate Sponsor
 GfK Custom Research North America Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fourth largest market research company.
A full-service fact-based consultancy, Gfk Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada.
Beyond our sector-specific experts, specialty practice areas and research centers for excellence, we deliver unmatched knowledge and insights designed to help your business grow.
By offering you access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of your market.For more information please visit our website.
http://www.gfkamerica.comAssociate Sponsor
.jpg) Greenfield Online At Greenfield Online, we recognize that it takes a commitment to quality, robust access to survey respondents and technological innovation to help you succeed with your clients. We've built and actively manage the Greenfield Online panel, one of the largest most robust and demographically diverse panels in the world and we continue to innovate as we've developed a number of ways to engage and communicate with respondents using their preferred communications channels including; Real-Time SamplingTM, and wireless panels. http://www.greenfield.comAssociate Sponsor
 Harris Interactive Harris Interactive, ranked as the 13th largest market research firm in the US, is a global research firm that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Well known for The Harris Poll® and for pioneering Internet-based research methods, Rochester, New York-based Harris Interactive conducts proprietary and public research to help its clients around the world achieve clear, material and enduring results. http://www.harrisinteractive.comAssociate Sponsor
 Hotspex Hotspex delivers provocative marketing research and innovation insights that empower clients to confidently make informed, inspired decisions and create new possibilities for brands. Our world-class research solutions are distinguished through leading-edge technology, proprietary consumer understanding methodologies and above all passionate employees that bring all this to life. http://www.hotspex.bizAssociate Sponsor
 Iconoculture Iconoculture, a cultural trend research company, is the voice of cultural trends – illuminating not only what’s important to consumers worldwide, but also why it’s happening and where it’s heading. In order for companies to seize opportunities for developing products, services and messages, they need the inside story that’s driving consumer behaviors and cultural trends. Iconoculture’s perspective provides more actionable ideas to Fortune 1000 corporations and agencies, enabling companies to become warriors for their brands. In 2007, Inc. Magazine ranked Iconoculture as one of the top fastest-growing private companies in the nation. For more information, contact Iconoculture at 1.866.377.0087 or visit us online at www.iconoculture.com http://www.iconoculture.comAssociate Sponsor
 Ideas to Go Ideas To Go is a strategic innovation firm. For over 30 years we have facilitated our proven “creative problem-solving process” to attack tough business problems for the who’s who of the Fortune 500. Co-creating with your customers upfront will “stretch your thinking” driving fresh, creative and disruptive ideas, possibilities and answers by uncovering unique insights, key areas of opportunity and unmet customer needs. http://www.ideastogo.comAssociate Sponsor
 InsightExpress InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203.359.4174. http://www.insightexpress.comAssociate Sponsor
 InsightsNow InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies. Founded in 2003, by David Lundahl, PhD, InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology. Our clients experience greater flexibility in terms of speed and real-time access to results while being able to maximize their insights and minimize their costs. This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research analytics and reporting technologies. Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate. Visit our website at www.InsightsNow.com for more information about our products and solutions.
http://www.insightsnow.comExecutive Sponsor
 Ipsos Ipsos is a global market research company offering a suite of survey-based services in advertising, customer loyalty, marketing, media and public affairs research. Our full-service Interactive Custom (bespoke) Panels are powered by Ipsos’ IAF software and offer a fast and cost-effective way to conduct ongoing research with a proprietary targeted sample population http://www.ipsos.comAssociate Sponsor
.jpg) KL Communications, INC. KL Communications, INC. (KLC) is a full service marketing consulting firm specializing in online research communities. Our research communities feature an interactive/service oriented environment. As part of our personal touch, KLC assigns a Dedicated Administrator who responds to all inquiries within 24 hours. KLC’s tradeshow division, “DirectConnect”, addresses B2B sampling concerns by interviewing your customers right on the tradeshow floor. Typically 1/2 the respondents who complete an interview will also commit to joining an online panel. KLC also places great emphasis on the clear communication of the research findings. Our reports will emulate your own style. We are also adept at adding multimedia elements to your reports/presentations as well. http://www.klcom.comAssociate Sponsor
 Lightspeed Research Lightspeed Research is global interactive data solutions provider delivering market research results through global panels and products. Through its network of panels, Lightspeed Research provides access to household members in North America, Europe, and Asia-Pacific. Lightspeed Research operates panels covering healthcare, finance, automotive, B2B, mobile, media, travel, and more. The company also provides custom panel solutions for clients. http://www.lightspeedresearch.comAssociate Sponsor
 M/A/R/C Research M/A/R/C Research is a full-service marketing research and consulting firm that helps clients launch better products and services, find new and valuable customers, and build stronger brands. We are able to help clients create, evaluate, and expand their customer relationships by using our proven product offerings. Our teams design and execute traditional and online solutions whiled adhering to a client-service ethic built on being easy to work with, and delivering what is promised. http://www.marcresearch.com
 MindWave Research When you need research, you want more than a huge stack of data or a bunch of numbers. You want to understand. You want to know what your customers are thinking. You want to get inside their mind, to understand their perceptions and problems. And you want to work with a team that can understand your company strategy and your opportunities and challenges. A team who knows about business and technology, not just research. http://www.mindwaveresearch.com
Monitor Software
 MRSI MRSI has been serving consumer and business-to-business companies since 1973. Services include full-service quantitative, qualitative, and online marketing research across a range of industries. With solutions such as our PRISM® research system to guide your product development process, and ENFOQUE, our 3-step Hispanic research solution, MRSI ensures you have the insight necessary to develop effective marketing strategies. For more information please visit http://www.mrsi.com
 ORC International Founded in 1938, ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. The Company offers a platform of integrated intelligence that combines forward thinking methodologies, cutting-edge technology, skilled researchers and in-depth industry experience to provide clients with invaluable insight to help solve their most pressing business challenges. We have focused expertise is in the key business areas of Customer Experience, Product Development, Business/Market Expansion and Employee Engagement across multiple industries and disciplines. The Company is a founding member of the Council of American Survey Research (CASRO), and has been the official partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit
http://www.orcinternational.com
 Research International Research International is the world leader in custom market research services. We work as partners to help clients gain a better understanding of consumers and customers, solve problems, and develop knowledge to create successful brands and businesses. Experts in research into all aspects of market strategy, innovation and branding, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning, and customer satisfaction. We listen to more people in more places than any other agency and we are also the only agency that offers a complete innovation journey from insight and ideation to testing and monitoring. All our work is supported by our continual investment in knowledge management systems, in quality at every stage of our operations, and in innovative research solutions developed by our global network of Marketing Science Centres and Qualitative experts. http://www.research-int.com
.GIF) Research Now Research Now is a leading global online sampling and data collection
company. We give you access to millions of quality respondents around
the world, with an incredible breadth and depth of market information.
We are proud to offer you the largest, most powerful online research
panels available today — the Valued Opinions™ Panel and the industry’s
first and best “by invitation only” panel, the e-Rewards® Opinion Panel.
In addition, we offer social media sample to increase our ability to
meet market demand.
Our full set of services enables you to access the minds of consumers, business professionals and hard-to-reach audiences.
Supported by over 1000 experienced professionals in 22 global offices,
we go further to meet your business needs effectively and immediately.
http://www.researchnow.com
 Sachs Insights Sachs Insights is a qualitative research consultancy founded in 1987. Our goal is to continually develop and deploy innovative research techniques that lead to powerful insights our clients can take to market. Our firm is organized in two practice areas: Innovation Research and User Experience Research. The methodologies we employ include ethnography, focus groups, in depth interviews and usability labs. We are proud to have pioneered a number of innovations in study design including longitudinal ethnography and remote moderated usability. A hallmark of our work is the presentation of research insights and recommendations integrating expertly edited video clips from the research to bring the consumer's voice to marketers, developers and product designers. http://www.sachsinsights.com
 Simmons Research Simmons Research, an Experian Company and part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to Internet shopping behaviors, attitudes, lifestyles and media, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. For more information please visit
http://www.smrb.com
 Socratic Socratic Technology is a full-service, research-based consultancy focused on helping our clients develop successful products and services. We build proprietary, interactive tools that accelerate and improve research methods for the study of global markets. We specialize in research and consulting for the business-to-business and consumer products sectors. For more information, please visit us at www.sotech.com http://www.sotech.com
 SPSS SPSS is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit http://www.spss.com
 Survey Sampling Survey Sampling International is the premier global provider of sampling solutions for survey research. SSI offers access to more than 6 million consumer and business-to-business research respondents in 54 countries via Internet, telephone, and mobile. Additional client services include custom profiling, survey programming and hosting, data processing, sampling consulting, and survey optimization. SSI serves more than 1,800 clients, including nearly three-quarters of the top researchers, worldwide. Founded in 1977, SSI has an international staff of 400 people representing 50 countries and 36 languages. The company has 17 offices around the world for local client support. http://www.surveysampling.com
 SurveyWriter SurveyWriter is a global leader in the technology of web-based survey research. Professional research organizations of all sizes use SurveyWriter to collect, manage, analyze and report data. With no upfront costs, no network administration, and the best feature-to-price ratio in the industry, SurveyWriter is the tool for online research. www.surveywriter.com http://www.surveywriter.com
 TNS North America TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and at titudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit our website for more information. http://www.tns-us.com
 Moskowitz Jacobs Inc. Build breakthrough brands with powerful, leading edge research from Moskowitz Jacobs Inc., the foremost expert in concept and product optimization. MJI�s advanced technology spans all the stages of your brand development; from new product concept identification, to iterative product development by engineers and scientists, to strategy and communication development, package and promotion design.
http://www.mji-designlab.com
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