Event Sponsors

Wednesday

Wednesday, October 25, 2006

MORNING KEYNOTE SESSIONS

7:30Morning Coffee
8:00Chairperson's Recap
8:15

Using Consumer Insights to Drive Innovation

Ravi DharRavi Dhar
Professor, Director of Customer Insights
Yale School of Management

9:00

A Morning With James Surowiecki

James SurowieckiJames Surowiecki
Author
The Wisdom of Crowds

10:00Networking Break
10:30

Challenging the Givens with Steven Levitt

Steven LevittAuthor
Freakonomics

12:00Luncheon
12:45Dessert in the Exhibit Hall
1:15Track Sessions Begin.

You are free to attend any session, in any track that you would like.


Customer Focus: Information to Engagement

Research for New Product Development & Innovation

Trends and Innovations in Tools and Techniques

Integration: Internal Disciplines

Analytics & Measurement

Best Practices

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