In-Store Research & Shopper Strategies Session Topics

Segmenting Shopper Opportunities to Prioritize and Win
Karen Gryson, Director, Global Marketing Strategy & Insights, The Coca-Cola Company
Getting Shopper Insights Off The Ground at Dr Pepper Snapple Group
Jacob A. Ratner, Director of Shopper Insights, Dr Pepper Snapple Group
How Goodyear Used Innovative Qualitative Approaches to Understand Retail Experience
Kim White, Shopper Market Research Manager, The Goodyear Tire and Rubber Company
Retailing: The Return to Personal Selling
Herb Sorensen, Ph.D., Global Scientific Director, Retail & Shopper, TNS Sorensen
Translating Shopper Insights into Strategy & Solutions
John Dranow, President & CEO, SmartRevenue
Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment Model
Jim Sellers, Manager, Retail Growth Marketing, FedEx Services/FedEx Kinko's
Data is HGH for Growth at 24 Hour Fitness
Terrance Morgan, Senior Director of Member Insights, 24 Hour Fitness, Inc.