Insights 2.0

Symposium 6: INSIGHTS 2.0

All symposia take place on Tuesday, October 14. There are 7 concurrent symposia. You can attend any session in any symposia.

8:15

Next Generation "Voice of the Customer": Bringing the Customer to the Conversation and the Conversation back to the Customer

Haila Fine
Director of Service Quality Research, Wells Fargo Bank
9:00 5 Minute Transition
9:05

Building Blocks of Engagement: Practical Components of Research Community Design

Dr. Bill MacElroy
President, Socratic Technologies, Inc. and Constance Porter, Assistant Professor of Marketing, University of Notre Dame
9:50 Networking Break
10:30

Act small, Go global: How Small, Global Customer Communities Drive Big Enterprise Change

Ken Bott
Director, Global Consulting Marketing, InterContinental Hotels Group

Cassandra Jeyaram
Social Marketing Manager, InterContinental Hotels Group

11:15 5 Minute Transition
11:20

Aloft and Second Life: The Story of a Hotel Brand Designed in an Online Community

Stephen Gates
Interactive Creative Director, Starwood
12:05 Lunch
1:30

Uber Snackers: Using Communities to Understand Growing Consumer Spaces

Christine Kalvanes
Director of Warehouse, ETP New Category Growth Strategy, Frito-Lay, Inc.

Kevin P. Lonnie
President, KL COMMUNICATIONS

2:15 5 Minute Transition
2:20

Measuring Corporate Reputation 2.0

James F. Newswanger, Ph.D.
Research Manager, Total Workplace Experience, IBM
3:05 Networking Break
3:35

Finding Value in Social Networks

Maura Keenan
Research Manager, CNET Networks Entertainment
4:05 5 Minute Transition
4:10

Financial Services INDUSTRY THINK TANK

Host:
TBD
5:00 Conclusion of Symposia
 
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