Web 2.0 & Community Research Session Topics

• The New School of Market Research – Creating an Insights Practice in the World of Social Media
  Meg Sloan, Market Research Lead, Facebook
  Brant Cruz, Chadwick Martin Bailey
• More for Less: Using Research Communities to Stretch Your Budget
  Christi Walters, Principal & Leader, Consumer Products Group, Gongos Research
  Kristin Lozon, Manager, Strategy & Insights, Domino’s Pizza
• Real Experiences in Real Time: Merging Online Bulletin Boards with Home Usage to Get Closer to Consumers
  Emily Baum, Senior Marketing Research Analyst, Kimberly-Clark
• You Can Have It All!  How Entertainment Weekly Created a Hybrid Community
  Karen Bakos, Director of Research & Development, Entertainment Weekly
  Sean Holbert, Executive VP, Client Services, KL Communications
• Advisory to Advocacy: unleashing the viral power of online communities
  Dan Coates, President, Globalpark, Inc.  and David Witt, Public Relations Director, General Mills
  
• Revolutionizing Market Research: Utilizing Interactive Surveys and Reporting to Increase both Respondent and Client Engagement
  Kristin Luck, President, Decipher
• Respondent Engagement: Creating the Optimal Respondent Experience Without Breaking the Bank
  Rebecca Zogbi, Director of Consumer & Brand Insights, Dunkin’ Brands Inc.
  Jeff Kerr, Vice President, Socratic Technologies
• Going beyond the numbers: The Power of Private Communities
  A Panel Moderated by Diane Hessan, President and CEO of Communispace