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Business to Business Research

Symposium 5: BUSINESS TO BUSINESS

All symposia take place on Tuesday, October 14. There are 7 concurrent symposia. You can attend any session in any symposia.

8:15

This session will be delivered by Market Tools.

9:00 5 Minute Transition
9:05

Building Global Online BtoB Panels: An Innovative and Compelling Approach

Dana Stanley and  Alex Sunnerstan, Research Now

9:50 Networking Break
10:30

Measuring Satisfaction of Your Largest Clients: How to Do It Right

Neil Marcus
Director of Market Research, Institutional Business, MetLife

11:155 Minute Transition
11:20

A B2B Research Strategy: How Network Solutions’ Small Business Social Network Provides Continuous Learning and Generates Insights to Drive Innovation

Andy Hessabi
Sr. Manager, Market Insights, Network Solutions

12:05 Lunch
1:30

Building Successful New Products Based on What Customers Say

Hernando González, Ph.D.
Senior Manager, Corporate Marketing Research, Sun Microsystems

2:15 5 Minute Transition
2:20

Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green

Dr. Paul Schwarz, PhD
Analytics Director and Tripp Ritter, Senior Engagement Director, HANSA GCR

3:05Networking Break
3:35

Understanding Market Barriers and How They Interfere With Brand Choice Across Categories & Countries

Jan Hofmeyr, Ph.D.
International Director of Innovation, Synovate Brand Lab

4:055 Minute Transition
4:10

Business to Business INDUSTRY THINK TANK

Hosted by:
TBD

5:00Conclusion of Symposia
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