Video Pop-up
Shopper Insights
AGENDA AT-A-GLANCE |
 |
 |
 |
Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
Shopper Insights
| 8:00 | Loyal or Lazy: Maximizing Brand
Performance at Shelf Ipsos Marketing |
| 8:45 | Measuring how Shopper Eyes navigate
Real Shelves In Vivo BVA USA |
| 9:30 | Networking break |
| 10:00 | Understanding Barriers to Technology
Purchases to Optimize Merchandising & Marketing SmartRevenue and Logitech |
| 10:45 | Improving Engagement With In-store
Promotional Signage Staples Inc |
| 11:30 | Trail to Sale: Developing the Insights From
Cross Functional Sources to Drive Retail Results Barilla America |
| 12:15 | lunch |
| 1:30 | Creating the Ultimate Consumer Shopping
Experience Daniel Swarovski Corp. AG |
| 2:15 | Engaging Fuel Consumers at the Street & the
Pump: BP Shopper Insights Neurometric Case Study EmSense and BP |
| Home | Register | Brochure ©2011-2011 IIR Holdings, LTD. All Rights Reserved |
 |