Video Pop-up
Segmentation
AGENDA AT-A-GLANCE |
 |
 |
 |
Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
Segmentation
| 8:00 | A Better Way to Use Segmentation for
Strategic Product Planning & to Drive Innovation YUM Brands & TNS |
| 8:45 | Segment Spotlight: African Americans
Revealed BET |
| 9:30 | Networking break |
| 10:00 | Ignoring "Simply Sugars": Consumer
Segmentation at the Heart of Our Brand Cargill Health & Nutrition, Truvia® Brand |
| 10:45 | NFL Women's Apparel: Fit For You National Football League |
| 11:30 | Executing a "Post Recession" Assessment
of Your Segmentation Kohler Co. |
| 12:15 | lunch |
| 1:30 | Taking the Risk Out of Segmentation Adobe Systems |
| 2:15 | OAmerican Woman: A Deep Dive Into Segmentation Illumination Research & Tremor |
| Home | Register | Brochure ©2011-2011 IIR Holdings, LTD. All Rights Reserved |
 |