AGENDA AT-A-GLANCE

Tuesday, November 8, 2011 – Main Conference

Market Research & Insights Leadership	Activating Insights	Marketing & Brand Insights
New Tools & Breakthrough Methodology	Business to Business Research	Insight Driven Innovation
ROI & Measurement	Data Analysis & Integration	Leaders Unite

10:45	Impacting the Bottom Line: a Case Study on Pricing Research from Rosetta Stone Rosetta Stone
11:30	Make or Break Customer Satisfaction: Improving Customer Satisfaction Measurement with New Methods Maritz
12:15	lunch
1:30	Market Research Based Customer Equity Modeling of the German Telecommunication Market Vodafone Germany
2:15	Enhancing Swiss Life's Profitability Through Advanced Analysis of Customer Dynamics Swiss Life AG
3:00	ROI on Market Research: A Client Focused Panel