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ROI & Measurement
AGENDA AT-A-GLANCE |
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Wednesday, November 9, 2011 – Main Conference
10:30-3:00pm – Conference Tracks:
ROI & Measurement
| 10:30 | Measuring
the Impact of
Advertising on
YouTube Users Google, Inc. |
| 11:15 | Defining & Measuring
Relationship Health
and Driving
Organizational
Change
GfK Custom Research North America & OptumHealth |
| 12:15 | lunch |
| 1:15 | Measuring Customer Loyalty Citizens Financial Group |
| 2:00 | Valuing
Website Ratings
versus Traditional
Survey Ratings:
Do They Tell the
Same Story? Maritz Research |
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