The Market Research Event Online Documentation

Symposia Presentations

Segmentation

Feeling the Pulse of Today’s Youth: What Makes a Brand Great to Today’s Youth?
Bill Russo, President, e-Rewards Market Research and Chris Hubble, CEO, Hall & Partners

Media Research

Passionistas –The New Empowered Consumer
Frances Karandy, Sr. Researcher, Customer Insights, Yahoo!

Optimizing Marketing Channel Mix
Rob Singer, Director, Customer Intelligence and Relationship Marketing, StubHub, an eBay Company
Ray Elias, Director, Acquisition Marketing, StubHub, an eBay Company

The Next Generation of Digital Advertising Effectiveness
Mike Saxon, Senior Vice President, and Jeni Lee
Chapman, Executive Vice President, TNS Brand & Communications

User Experience

Developing a Multi-Variate Testing Program for your Website –A Primer
David Rogers, Director: Marketing Analytics & Consumer Insights, Paypal

Designing A World-Class Customer Satisfaction Measurement Process for Web
Lisa P. R. Miller, Ph.D., Director of Customer Experience Measurement, Hewitt Associates, LLC

Web Survey Design: The Emerging Research Record
Reg Baker, Ph.D., Chief Operating Officer, Market Strategies

Research for the Global Marketplace

Understanding the Changing Middle East Traveler: An Untapped Market Opportunity
Ilene R. Strongin-Garry, Information, Research &Trends, InterContinental Hotels Group
Michelle Grant, Research Manager for the Americas, Euromonitor International

Achieving A“Census Balanced” Research Sample
Richard Brumfield, Executive Vice President, Marketing Research Services, Inc.

Global Guru: Using Ethnography to Uncover Fresh Insights Across Cultures
Daila Boufford, Senior Consultant, Psyma International
Heiko Schäfer, Director of Marketing Insights, MeadWestvaco Corporation

Are They Ready For Some Football…American-Style?
Alicia Z. Rankin, Director of Research, National Football League

America in 20/20®
Michael Zey, Executive Director, Expansionary Institute: Professor of Management, Montclair University, Author, The Ageless Society and The Future Factor: Force Transforming Human Destiny

Business to Business Research

Maximize Customer Feedback: Discover How to Unlock The Full Potential of Your Consumer Data
Nicole Cachia,Manager, Sales, SPSS Inc.

Building Successful New Products Based on What Customers Say
Hernando González, Ph.D., Senior Manager, Corporate Marketing Research, Sun Microsystems

Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green
Dr. Paul Schwarz, PhD, Analytics Director, HANSA | GCR and
Wayne Marks, President, HANSA | GCR

Insights 2.0

Act Small, Go global: How Small, Global Customer Communities Drive Big Enterprise Change
Ken Bott, Director, Global Consulting Marketing, InterContinental Hotels Group
Cassandra Jeyaram, Social Marketing Manager, InterContinental Hotels Group

Main Conference Presentations

Market Research and Insights Leadership

Respondent Engagement: Does More Fun Equal Better Facts and Figures?
Rebecca Zogbi, Manager of Consumer & Brand Insight, Dunkin’ Brands Inc.
Donna Wydra, Senior Vice President, Socratic Technologies

Proving the Value of Research in Tough Times
Traci Milholen, Director, Strategy and Market Research, Westfield, LLC

Applying Lean Six Sigma to the MR Process
Steve Chapdelaine, Manager Strategic Global Research and Chris
Kaiser, Manager, Market Research, Alticor Inc.

Insight Driven Innovation

I loveWD-40... but I always lose the little red thing: Getting Innovation Just Right: A Research Based Approach
Liza Gaoiran, Manager, Global Innovation,WD-40 Company

Turning Insights into Action

The Insight Imperative 2.0 – Taking Insight-Driven Innovation to the Next Level
Nancy Francis and Susan Robertson, Innovation Process Facilitators,

Ideas To Go

Customer-centric Integration

Shopping Around the Research Market: Advantages of Integrating Different Research Tools on Projects
Miriam Shigon, Manager of Marketing Research, Bloomingdale’s

How Sprint Used Research to Develop a Fact-Based System to Support Innovation
Cathy Wray, Research Manager, Sprint Nextel Knowledge & Insights, Sprint Nextel

Consistency Begets Consistency!
Rebecca Andersohn, Customer Research Coordinator, Idaho PowerCompany

Using Quali-Quant Research to Focus Liberty Hardware’s Strategy on the Consumer
Peter Mackey, VP of Research, Invoke Solutions
Bob Jennings, Director Market Intelligence and Services, Liberty Hardware

Analytics & Measurement

Using Analytics to Set Customer Satisfaction Priorities
Ken Powaga, Senior Vice President, GfK Custom Research North America

Integrating Analytics with Market Research
Anil Kaul, CEO, AbsolutData Research and Analytics

Journey to the Center of Your Brand’s Worlds: Assessing and Quantifying Consumers’ Emotional Relationship to Your Brand
David Corsaro, Group Research Director, PERT Survey Research
Sean A. Cronin, Consultant, PERT Survey Research

Breakthrough Tools & Techniques

Next Gen Survey Platforms: Mobile Surveys & Soc Net Sites
Kristin Luck, President, Co-CEO, Decipher

Breakthrough Tools, Techniques, & Practices in Mobile Research
Joy Liuzzo, Director of Mobile Research, InsightExpress
Jennifer Hirt-Marchand, Vice President, Research, Marcus Thomas LLC

Award-Winning Techniques for Gaining Deeper Insights via the Internet
Brendan Light, SVP, Research & Development, BuzzBack Market Research