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TMRE | Newest Supporters
Newest Supporters
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Welcome to our newest supporters
AIP, The leader for online research in Asia, is a Tokyo based provider of proprietary online panels. Our teams of multilingual consultants from all over Asia bring you exceptional regional “know how” for satisfying results. We guarantee you a one stop solution for all your online research needs in Asia.
http://www.aip-global.com
Q: Tell us about the smartest market researcher you know.
A: Steven Gittelman, Ph.D. | President of MKTg. (East Islip, New York) for his work with New techniques for understanding consistency of panel data over time.
- Nelson Davis, Client Development Officer, nelson@asia-info.com, 212-719-7529
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Annik is a leading provider of Market Research support and Data Management services. With about 500 employees across the globe, Annik offers a comprehensive range of services such as Scripting, Hosting, Data processing, Panel Brokerage, Survey Flash tools, Online Reporting and Advanced Analytics & Data Management services to clients around the world.
http://www.anniksystems.com/
Q: What is the most exciting thing happening in the market research industry right now?
A: Online dashboards and "smart" workbenches are now being converted into Business Intelligence tools for marketing research. These tools access to real time custom research and syndicated data to provide a high level of interactivity for actionable and digestible insights. Both research analysts and business executives are now able to access these data in dashboards and create automated customized PowerPoint presentations to share with others. The amalgamation of analyst tools and BI Tools with this high level of feature rich interactivity is taking market research into the next dimension.
- Rudy Nadilo, Senior Vice President, North America, rudy@nadilo.com, 603-828-5620
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Borderless Access is the Emerging Market online research specialist with extensive experience, in building and maintaining panels across geographies and cultures. We have proprietary panels in Brazil, Russia, India, China (BRIC) and our global footprint and partnership lets us reach over 60 million consumers. Borderless Access is the chosen sample provider for several Honomichl research companies and amongst 3 of the Fortune Top 10 Technology giants. The company has been awarded the Grand Mean Project Certification from Sample Source Auditors (Mktg Inc.) for exceeding their quality parameters as a sample source that does not exhibit outlier characteristics
http://borderlessaccess.com/
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Clarabridge is the leading provider of text mining software for customer experience management. Clarabridge's Content Mining Platform™ provides Global 1000 enterprises an analytical view of text-based verbatims found in consumer feedback channels such as call center notes, qualitative survey feedback, online forums, etc. As a result, businesses can improve marketing, product/service management and customer service delivery.
http://www.clarabridge.com
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Cint is a global technology company hosting the market research industry's first online marketplace: Cint Panel Exchange (CPX), which brings millions of research respondents to one place. This SaaS-based platform offers true sample transparency, providing research buyers the opportunity to fully control their sample selection, source and project management. All Cint products comply with market research industry guidelines and have built-in functionality that ensures high quality standards across all accessible panels in the platform.
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Cint is a global technology company hosting the market research industry's first online marketplace: Cint Panel Exchange (CPX), which brings millions of research respondents to one place. This SaaS-based platform offers true sample transparency, providing research buyers the opportunity to fully control their sample selection, source and project management. All Cint products comply with market research industry guidelines and have built-in functionality that ensures high quality standards across all accessible panels in the platform.
http://www.emi-ors.com/
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FOCUS FORWARD Nationwide Qualitative Recruiting, Transcription & Online Panel. National Qualitative Recruiting - Specializing in nationwide recruitment from all 50 states for TDI's, Blogs, Web chats, recruit to Web surveys and traditional qualitative projects. Transcription - U.S.-based, aggressive pricing, quality assurance. Rush service is our standard on any size project. Focus Forward Medical - Over 600,000 Medical Professionals & 300,000 Patients. TDIs, blogs, Web chats and online surveys. Focus Forward Online Panel - Specialized B2B & Corporate Consumer panel guarantees specific targeting, high response rates and fast turnaround. www.focusfwd.com - 215.367.4000.
www.focusfwd.com/
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G3 Translate/Gazelle Global Research
The Gazelle family of companies provides worldwide logistical support to market research agencies. Gazelle Global Research Services helps companies execute domestic/international data collection, data processing and in-language coding; G3 Translate offers translation solutions in 100 languages including translation of questionnaires and focus group materials, as well as back translation of verbatims.
www.gazelleglobal.com
Q: What are the skills/qualities that companies are looking for in fresh talent, and conversely, what are the skills that industry veterans need to be adding to their areas of expertise?
A: Gazelle Global is a company that embraces the concept of hiring professionals that understand the marketing research industry. We always take a consultative approach when it comes to the work we do, helping support other research professionals. Therefore, we look to hire staff with several years of research industry experience, great communications skills, and a strong sense of customer service. Though it's often hard to measure until they're hired, strong work ethic and integrity are also a must. What should industry veterans be adding? In our opinion, it's important to stay up on current trends. Though we often hire people with specialization, it's important that those professionals are able to adapt. In a smaller business, individuals often have to wear multiple hats, so the more knowledge they have across different areas, the better. -Ann Brown, President, Gazelle Global Research Services For more information, please contact John Labati, info@g3translate.com, 212-889-5077
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Innerscope Research, Inc. is dedicated to solving difficult market research questions by measuring and analyzing unconscious emotional responses to media. Innerscope accurately predicts consumer behaviors for Fortune 100 companies, leveraging the latest advances in biometrics, neuroscience and eye tracking to measure moment-to-moment emotional engagement, the primary driver of behavior and choice.
http://www.innerscoperesearch.com
Q: What is the most exciting thing happening in the market research industry right now?
A: One of the most exciting things I see in the market research industry right now is the way it is evolving beyond the ‘rational actor’ model of consumer behavior to include emotions and the role of the unconscious in understanding what drives people to do what they do. Having neuroscience, cognitive psychology, social psychology and behavioral economics join the discussion offers new tools and technologies for us to predict complex behaviors in the current media landscape.
- Dr. Carl Marci, CEO and Chief Science Officer
For more information, please contact Rachel Sockut, Manager of Marketing & PR, rsockut@innerscope.com, 617-904-3316
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InVivo BVA, a division of top 25 global research provider BVA Group, is an exciting new US agency whose research techniques in proprietary Shopper Labs are founded on cognitive science and twenty years of testing and which, unlike purchase intent or virtual reality, measure what shoppers DO.....not what they INTEND to. www.invivo-bva.com
http://www.invivo-bva.com
Q: What is the most exciting thing happening in the market research industry right now?
A: The most exciting thing in research is the dialectic between cognitive research, new technology and the shopper decision making process. Mobile eye tracking, emotional measurement, and virtual reality are all trying to measure contributing factors of the shopper decision making process. However, each presents a distinct challenge or bias. Each measures a facet of the decision making process but may lack other components of the process. The exciting prospect is how to use these tools in a context of real shopper decision making encompassing all of the sensory elements and stimuli which contribute to the decision process at the shelf. In Vivo provides a natural environment for the synthesis of that dialectic. By using these tools in a controlled shopping environment we have a real opportunity to understand how these factors interact with preferences and perceptions to produce shopper choice.
-John Traynor, President & CEO, john.traynor@invivo-bva.com, 646-747-4958
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Medallia provides enterprise-wide feedback solutions to enterprises of all sizes, spanning customer touchpoints across the globe in over 80 countries and over 30 languages. Medallia's on-demand software enables large and sometimes complex businesses to gather, monitor, and act on feedback from customers, partners and employees to drive satisfaction, loyalty and profit. These industry leaders, such as Fidelity Investments, Hilton Hotels, Jamba Juice and Gold's Gym are making their organizations even more customer-focused, and are improving the Customer Experience daily by holding every business unit at every touch point accountable.
www.medallia.com
Q:What is the most exciting thing happening in the market research industry right now?
A: This is an exciting and rewarding time to be involved in customer experience tracking programs (AKA customer satisfaction and loyalty). We are seeing companies achieve breakthroughs in customer engagement and greatly improved customer experiences -- it is not uncommon to see gains of 10 to 20 percent after just one year of revamping and relaunching their customer feedback programs. Market researchers and business insights leaders are able to leverage technology to collect, analyze and report customer insights in near real-time and have immediate access available to the frontline to act on insights, test out hypotheses with end-users, and act quickly to achieve real improvements.
- Steve Earwaker, VP of Client Services. For more information contact Lissa Daniels, Director of Marketing, lissa@medallia.com, 650-353-4725
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Research Panel Asia is a specialist in the online research field of the Asia-Pacific region, now the one and only one provider that holds pure proprietary panels in the regional main three countries(Japan, China, South Korea). Focusing in the true quality of our sample specialty services throughout the region and with our 24 hour coverage for quotation supports, we assure the fulfilling of your needs in Asian online research.
http://www.researchpanelasia.com
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Luminosity is an analytical marketing communications research firm that enables powerful connections between brands and target audiences. We provide solutions to marketers who are seeking expertise in Target Audience Definition, Message Framing and Connections Strategy. Our Target Audience Definition services include Market Sizing, Customer Segmentation and Target Profiling, featuring our proprietary tool, The Real Time Lifestyle MapTM. In Message Framing we perform Concept Testing, Positioning Assessment and 360 Degree Competitive Analysis, which is highlighted by the Luminosity Competitive Culture MapTM.
Contact us at www.luminositymarketing.com to learn more about how we can help your brand achieve deeper connections with target consumers
OdinText - Actionable DIY Text Analytics! Survey Open Ends - Social Media Comments - Call Center Logs - Email Developed by market researchers with the broadest and deepest knowledge of text mining, in cooperation with a select trust of fortune 500 companies, OdinText simplifies the god like complexity of text analytics software, in order to make you more powerful and efficient. To request information on whether OdinText is right for you please visit www.OdinText.com
SIS International is a full-service market research and intelligence firm, founded in 1984. Our services include opinion & perception research, international research, segmentation, satisfaction & loyalty, key opinion leaders, usage & attitude, store audits, branding research, fieldwork management, competitive intelligence, pricing, usability testing, stakeholder research, and market opportunity / entry / sizing. Our methods include focus groups, ethnography, home visits, mall intercepts, CATI, in-depth interviews, central location testing, mystery shopping, secondary desk research, SIS Netnography, analytics and online surveys. SIS also manages state of the art focus group facilities across the US, including at our headquarters in New York City.
www.sismarketresearch.com
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Survey Analytics is the leading self service market and survey research system available today. It has comprehensive web surveying tools along with a full range of analytical systems including conjoint analysis. Survey Analytics goes beyond just surveys and allows you to carry out sophisticated research about your products or services within the same system from data collection to analytics. Survey Analytics provides facilities such as Net Promoter, Facebook/Twitter integration, iPad and Smart Phone surveys, Google and Omniture integration, integrated survey translation and more. With a comprehensive toolset for market research there is no research design Survey Analytics cannot handle.
Founded in 1997, TiVo Inc. developed the first commercially available digital video recorder (DVR). In addition to manufacturing DVRs, TiVo provides interactive advertising solutions and audience research and measurement ratings services to the television industry. TiVo's Stop||Watch ratings service provides advertisers access to second-by-second program and commercial ratings data. The Power||Watch ratings service enables media industry subscribers the ability to analyze demographic and viewing behavior data broken down by segments including income, geography, ethnicity, number of children, as well as specialized segmentations created using a customer's own set of criteria.
www.tivo.com
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