About The Market Research Event

The Market Research Event is all about the business value of market research. With more than 125 sessions and 150 speakers, it is by far the most comprehensive market research conference in the world. Multiple tracks and symposia allow participants to truly customize their experience based on their unique learning goals. New for 2011: More global perspectives promise to showcase the most valuable case studies and industry innovation from around the world.

Join the TMRE Online Network:

Convening the Conversation: Putting the Customer At the Center of Key Company Decisions Bill Hoffman SVP Consumer Insights, Best Buy

Social Media Listening: How to Drive Action and Deliver Big ROI Mark Eduljee CSS Online Community and Support, Microsoft

Leveraging Social Media at Taco Bell to Enhance Traditional Research Insights Linda Ashbrook, Senior Manager, Consumer Insight, Taco Bell

Alex Petrilli, Jr. Manager, Audience Research, TiVo Inc.

Christina Liao Ph.D., Vice President, Marketing Science and Michael Mabey, Account Manager, CMI

Jacqueline Anderson, Consumer Insights Analyst, Forrester Research

Jim Multari Director of Research, PBS KIDS Sprout

Johanna Skilling EVP, Director of Strategic Planning, Saatchi & Saatchi Wellness

Kristin Luck, President, Decipher

Timothy Keough, Vice President, Quality Management Office, Pershing LLC, a BNY Mellon Company

Tom Anderson Anderson Analytics & Next Gen Market Research

Sangeeta Gupta Director, Consumer Strategy & Insights, PepsiCo, India

Jennifer Nelson Worldwide Director, Strategy & Insights, Johnson & Johnson

Ruben Alcaraz Director, Consumer Insights, Meijer

Coca Cola Stan Sthanunathan Vice President, Marketing Strategy & Insights, The Coca-Cola Company

Rebounding with 27% attendance increase to 902 record, and program with something for everyone, IIR's 8th Annual MR Event matched recovery experienced by other MR conferences this year. Held at new, cavernous Hilton Bayfront hotel in San Diego, CA, over Nov. 8-10, event offered previous year's subject matter of MR tools, analytics, techniques, applications, studies/case histories, best practices, and management/ leadership advice/inspiration. Program offered nine keynoters (six authors) that bookended each day, and helped relieve intense MR focus. Click to see full Inside Research, December 2010 article