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Mobile & Technology
AGENDA AT-A-GLANCE |
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Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
Mobile & Technology
| 8:00 | Smartphones and The New World Order --
How Marketers can Connect with Mobile Men Spike / MTVN Entertainment Group |
| 8:45 | Embracing Cell Phone Research Marketing Research Services, Inc (MRSI) |
| 9:30 | Networking break |
| 9:30 | Networking break |
| 10:00 | How AT&T Conducts Market Research to Determine
Emerging Technology That the Marketplace Wants to Buy AT&T Mobility |
| 10:45 | Riding the Trend Wave: Strategies for
Addressing Cross Platform Research in the DIY Space Decipher |
| 11:30 | Smart Surveys in the Real World: The
Proven Power of Smartphone Research Gongos Research & Best Buy |
| 12:15 | lunch |
| 1:30 | The iPad is Changing the Way Americans Consume
Media: Learn from the Time Inc. Innovation Panel KL Communications. |
| 2:15 | What Does The Future Of Technology & Market Research Look Like? Forrester Research |
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