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Marketing & Brand Insights
AGENDA AT-A-GLANCE |
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Tuesday, November 8, 2011 – Main Conference
10:45-4:00pm – Conference Tracks:
Marketing & Brand Insights
| 10:45 | 5 Ways to
Make Brand
Tracking Research
More Valuable: An
American Cancer
Society Case Study American Cancer Society, Inc. & CMI |
| 11:30 | Brand New:
How Strategic
Insights are Igniting
the Full Potential of
the 3M Brand 3M |
| 12:15 | lunch |
| 1:30 | Cracking the
Code on Big
Pharma's Biggest
Question Genentech, Inc. |
| 2:15 | Using Deeply
Held Emotions to
Elevate One of the
World's Most Iconic
Brands Intel |
| 3:00 | Managing a
Portfolio of Brands:
What is Best for
Portfolio Growth is
Not Always Best for
Individual Brands Analytic Partners and Client TBD |
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