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Market Research & Insights Leadership
AGENDA AT-A-GLANCE |
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Wednesday, November 9, 2011 – Main Conference
10:30-3:00pm – Conference Tracks:
Market Research & Insights Leadership
| 10:30 | Back From
the Abyss – How
Consumer Insights
Drove the Success
of the One Ford Plan Ford Motor Company |
| 11:15 | Free, Fast,
Friendly: Making
Information Count in
a Creative-Driven
Culture Disney Online Studios (Club Penguin) |
| 12:15 | lunch |
| 1:15 | Meta-analyzing 600+ claims: How to develop a winning claims strategy SKIM & Unilever |
| 2:00 | Managing an
Efficient & Effective
Department: Satisfying
the Need It Now
Mentality Without
Sacrificing Quality Nokia Consumer Analytics and Insight |