Video Script

Save the Date: October 20-22, 2014, Boca Raton Resort & Club, Boca Raton, FL
TMRE: The #1 Insights Event in the World
The Market Research Event

keynotes

Customized content from the world's most revolutionary thinkers.
Monday, October 21, 2013
5:15 PM Reality Is Broken
Jane McGonigal is on the cutting edge of using games to dramatically increase engagement with everyday experiences.
Jane McGonigal is the author of The New York Times bestseller, Reality Is Broken and is today's leading speaker on gamification.
Jane makes the case that the gamer spirit — an attitude of fun, dedicated, collective problem-solving — is our greatest asset as we face the social, economic, and environmental problems of the 21st century. Gamers will face challenges with courage and creativity, inspired by their gameful state of mind. Persistence, energy, collaborative creativity, a sense of purpose in hard work — gamification unlocks all of these powerful attitudes. And, most importantly of all, it restores to contemporary life the kind of heroism and communal striving that most of us struggle so hard to find.
Tuesday, October 22, 2013
8:45 AM Trends, Fads & Transformation: The Impact of the Internet
Jeffrey Cole, Director, USC ANNENBERG CENTER FOR THE DIGITAL FUTURE
Drawing on 13 years of data and insights from a worldwide study in 30 countries, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life. Which of the traditional media will survive the digital challenge and thrive in a digital environment and which will disappear? Is the web a continual threat to television, or can the two live and work together? How will advertising evolve in a digital era? What opportunities are presented by social networking, and what is a "friend" of a brand really worth? How do brands and agencies absorb all the data, insights and noise around them to learn from best practices and avoid mistakes? The presentation will examine the latest trends as well as developments that are likely to occur in the next two to three years.
9:30 AM To Sell Is Human
Dan Pink and his counterintuitive thinking are transforming the way we organize and interact within the modern workplace.
Dan Pink is the best selling Author of To Sell Is Human & A Whole New Mind. One of the world's leading business minds, his forward-thinking ideas and blockbuster books are reshaping how organizations approach innovation, motivation, and talent.
Like it or not, we're all in sales now. 1 in 9 American workers now earns a living by trying to get someone else to make a purchase. But as Dan Pink shows in his latest book, To Sell is Human, the other 8 in 9 are spending huge portions of their days in "non-sales selling"— convincing, persuading and influencing others. A cluster of economic forces has changed sales more in the last 10 years than it changed in the previous 100, and made the skeezy, sleazy, used-car style of motivating others to action a relic of the past. Emerging in its place is a new approach built on 3 fundamentally human qualities and 3 essential skills
4:30 PM The Pragmatic Brain
Jeremy Sack, PhD, Vice President & Director, Pragmatic Brain Science Institute®, LIEBERMAN RESEARCH WORLDWIDE
Jeremy takes a pragmatic and fresh approach to better understanding consumer perceptions and choice, and is revolutionizing the ideas about how to use brain science to build stronger brands.
Jeremy advises influential companies on how to better win consumers' hearts and minds. He specializes in combining traditional research techniques with new approaches rooted in social, motivational, and evolutionary psychology to provide a more holistic understanding of the consumer, why they do what they do, and what companies can do about it. His latest work includes partnering with leaders from the Department of Psychological and Brain Sciences at University of California, Santa Barbara and Stanford University, using virtual reality for an otherworldly view into consumers and brands. Jeremy's forthcoming book, Brands as Stereotypes®, will reveal the similarity between social stereotypes and brands, and leverage 70 years of the science on stereotyping to answer critical branding questions.
5:00 PM The Future Begins Now: How Current Trends are Shaping the 10 Growth Areas of Tomorrow
Jared Weiner, Vice President, WEINER, EDRICH, BROWN, INC.
The world, and everything in it – especially technology, is changing at breakneck speed. Discuss how several major technological, social, economic, demographic and environmental trends are shaping the 10 growth areas of the emerging Metaspace Economy. We will take a quick journey into the shortand long-term future to uncover the growth opportunities of tomorrow for business.
Jared Weiner is a futurist, and Vice President of Weiner, Edrich, Brown, Inc. He evaluates emerging global trends. Jared currently serves on the Board of Directors of the World Future Society, the world's preeminent futurist industry group. He also sits on American Express OPEN's Digital Advisory Board and the Advisory Board of design startup RAREculture.
The world's most sought after experts, authors and game changers.
Wednesday, October 23, 2013
8:15 AM Revolutionary Panel on Integrated Thinking: Behavioral Economics,
Data Science & Anthropology
Catherine Havasi, Director, Digital Intuition Group, MIT MEDIA LAB Timothy de Waal Malefyt, PhD, Visiting Associate Professor, Center for Positive Marketing, FORDHAM UNIVERSITY
Today, AND is the magic word. There's no longer a single approach to insights – it's about integrating different perspectives to build a truly holistic picture of your consumers. This revolutionary panel unties a behavioral economist, a data scientists and anthropologist to visualize a more integrated, agile future for our industry.
9:00 AM David & Goliath
Malcolm Gladwell, is the phenomenal best-selling author whose ideas are revolutionizing the world.
Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable. Author of four perennial bestsellers including The Tipping Point, he is one of Time Magazine's 100 Most Influential People; #10 of The Thinkers 50 2011 and HR Magazine's Most Influential Thinkers 2012.
Malcolm's forthcoming book, David And Goliath, will explore the concept of the underdog. What makes for a successful underdog? And why are underdogs so successful? David and Goliath has all the hallmarks of a classic Gladwell book: arresting, thought-provoking examples, insightful analysis, and a ground-breaking new perspective on something all around us.
10:00 AM A One on One with Malcolm Gladwell
Joan Lewis, Global Consumer & Market Knowledge Officer at PROCTER & GAMBLE
Following his keynote at TMRE, Joan Lewis, Head of Consumer & Market Knowledge at Procter & Gamble will interview him to get his insights on the research industry directly. What are the big opportunities for the industry? How do we need to adapt? How does his latest thinking tie directly to the insights industry and what are the implications?
Joan M. Lewis is the Global Consumer & Market Knowledge (CMK) Officer at Procter & Gamble (P&G). Within P&G's broad focus on consumers, CMK plays the primary role in leading consumer understanding, which includes deep consumer insight as well as expert market understanding.
Every year, Joan's organization makes more than five million consumer contacts in about 100 countries, and invests in more than 15,000 consumer research studies. She oversees about 1,100 global CMK professionals, employed in more than 50 countries, who deliver insights that drive competitive advantage in P&G's strategies, portfolios, innovations, brands, and in-market activities.
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