Guy Kawasaki explains how to influence people's hearts, minds, and actions. The goal is not to get your own way, but rather to bring about voluntary, enduring, and delightful change. The power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals. This keynote informs on how to master the soft-skills that are becoming the new business imperatives for success: how to achieve likability and trustworthiness, how to overcome resistance, how to enchant people who work for you, and how to enchant your boss.

Much of the world of social media is currently being tagged, categorized, quantified, and turned into graphs and pie charts for marketing researchers' digestion. In this quantification of social media, what is being lost? Drawing on 15 years of experience as a social media marketing research pioneer, Professor Kozinets demonstrates how the approach of netnography reveals the most meaningful layers of the social media experience- offering practical guidelines and real examples that demonstrate the value and power of taking a cultural approach to understanding social media.

When so many companies want the new growth that business model innovation can bring, why can so few pull it off? Why is it so hard for management teams to anticipate new threats and opportunities and to find new ways of operating and creating new markets? Find out how leadership teams can escape those traps and make business model innovation a more predictable discipline; learn a language and framework for understanding both the core space of your existing enterprise and the white space you hope to seize; and find out how teams can overcome the natural resistance to models that look new and can adapt more quickly to disruption than competitors.

The Market Research industry has changed dramatically over the last several years.  Everything from data collection and analysis to reporting and presenting our findings – and for a number of departments even our name has changed from Market Research to Consumer Insights.  As the industry has changed so have the expectations in terms of competency and excellence, have you been changing as well?  In this presentation we will discuss how the Market Research industry has changed and ideas on how you can be successful in this new and ever evolving environment.  Change means opportunity, are you taking full advantage of your opportunities?

Bob Johansen is a ten-year forecaster who has outlived his forecasts more than three times over. In this keynote, he will explore the external future forces that will re-shape market research and challenge us as leaders of market research. He will focus on the importance of the digital natives (those 16 or less in 2012), as well as cloud-served supercomputing that will change the nature of in person and online shopping--as well as market research. Words like "consumer" and "marketing" are likely to become obsolete in this future world where engagement will be key to market success. Bob is a social scientist by training with a PhD from Northwestern University, as well as a divinity school degree with a concentration on world religions.

Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? Viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will cover 50 years of Jedi Mind Tricks (how business masters push products and ideas, and why their tricks are failing you now); Freaks, Cheats and Familiars (how our brains are hardwired to remember stories that reflect ancient patterns); and the Digitoral Era (how to transform your stories for massive resonance in today's digital-oral tradition). Sachs will source age-old and cutting edge wisdom, delivering insights from advertising history, evolutionary biology, psychology, and comparative mythology- equipping you to apply timeless truths for story contagion and breakthrough brands.

A 20 year bull-run in the Consumer Goods Industry has reached an inflection point. Structural changes in the consumer world are underway and a new paradox is asserting itself: consumer demand is fragmenting locally but converging globally. The center of gravity of the consumer industry is shifting away from the West, to the “developing markets” – an increasingly anachronistic label for 90% of the world’s population. Amid this exponential increase in complexity, dynamism and potential, the bulk of market research industry is still bogged down with legacy practices & capabilities which at their core remain essentially unchanged since the 1970’s. The majority of market research spending today is still anchored in “representative” attitudinal research where causality is at best elusive. Meanwhile, “Big Data” now enables previously unimagined potential for granular analytics and exciting advances in behavioral science is transforming our understanding of human beings. The reality today is that consumers, technology and science is evolving much more quickly than the Market research Industry is. We face a once in a generation opportunity – and necessity – to reinvent ourselves, to take a” quantum leap” in insights thinking & practice. Phillip Chambers will issue this challenge to the industry, make the case for radical and fast change and share examples of what PepsiCo, the world’s second largest Food & Beverage company, is doing to transform its market research practice.

Our mental life can be described as an interaction between two modes of thinking, which have been labeled Fast and Slow.   We are normally aware of our Slow thinking, but in fact it is the Fast, associative and automatic thinking that guides us through most of our day.   The marvels of intuition and creativity originate in Fast thinking, as do many of our mistakes. Kahneman has been involved in many fields of psychology, ranging from vision and attention to the study of juror behavior and the measurement of well-being- and is best known for his contributions, with his late colleague Amos Tversky, to the psychology of judgment and decision making, which inspired the development of behavioral economics in general.