Connecting The Best In Insights From Around The World
Monday, October 20, 2014
Itamar Simonson, Sebastian S. Kresge Professor of Marketing at the Graduate School of Business,
Stanford University and Author, Absolute Value
How people buy things has changed profoundly yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative session, Stanford professor Itamar Simonson shows why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Counter to what we frequently hear, consumers will (on average) make better choices and act more rationally.
Answer the pressing questions of what influences customers in this new age. Simonson will identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Simonson's award-winning work has been featured in the New York Times, the Washington Post, and many other outlets worldwide. He has been recognized as one of the world's leading authorities on consumer decision making.
Part From the Pack, Meaningfully
Youngme Moon, Author, Different: Escaping the Competitive Herd
If there is one strain of conventional wisdom pervading every company in every industry, i's the absolute importance of competing like crazy. Youngme Moon's message is simply Get off this treadmill tha's taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Â In this session, Youngme Moon provides a highly original perspective on what it means to offer something that is meaningfully different different in a manner that is both fundamental and comprehensive. Youngme Moon is the Donald K. David Professor of Business Administration at the Harvard Business School. Her research focuses on marketing innovation and brand differentiation.
Danah Boyd, Researcher, Social Media & Youth Culture Expert and Author, I's Complicated
Danah boyd is an internationally recognized authority on the ways people use networked social media as a context for social interaction who inhabits the world of online social network sites, what they do there, and why. She has been called the "high priestess" of online social network sites by the Financial Times. She was recently named to Fast Company's 1000 Most Creative People in Business 2014 and The TIME Tech 40: The Most Influential Minds in Tech.
Danah researches how social media like Facebook, Twitter, Tumblr, and YouTube are integrated into people's daily practices. Much of her work focuses on American youth practices, popular social network sites, and sociality. Her new book is I's Complicated: The Social Lives of Networked Teens. In this eye-opening session, danah will uncover some of the major myths regarding use of social media and the impact of emerging technologies on society, culture, and commerce in years to come.
Tuesday, October 21, 2014
Unlock Your Hunter Instincts
Jeremy Gutsche, Author, Better & Faster and CEO & Chief Trend Hunter, Trendhunter.com
After researching 250,000 innovations with an audience that is like a 100,000,000 person focus group, Jeremy Gutsche and Trend Hunter have uncovered six patterns of opportunity that can enable your research team to more quickly out-innovate, outadapt and outsmart their competitors. Gutsche will also dive into the psychological traps that block innovators (and researchers) from realizing their full potential, and how to unlock your hunter instincts to find better ideas faster. The framework has also been battle tested with several hundred brands, billionaires and CEOs, ranging from Victoria's Secret and Coca-Cola to IBM and Hughes Aerospace.
Charles Duhigg, Author, The Power of Habit
In this session, Charles Duhigg will explore the science of habit formation, illustrating why we do what we do and how we can change it. Duhigg explains why the most powerful habits have emotional cores, and how tweaking even one habit can have staggering effects. Duhigg draws from a number of current case studies.
Charles Duhigg is a Pulitzer Prize-winning reporter and author of the New York Times bestseller The Power of Habit. In this session, Duhigg shares his eye-opening insights into how a simple habit loop is the key to transforming behavior at work, at home, and at school. He'll have you rethinking your entire world.
Wednesday, October 22, 2014
Wired For Story
Jonathan Gottschall, Author, The Storytelling Animal
Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. I's easy to say that humans are wired for story, but why? In this session, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.
Gottschall will share how stories can also change the world for the better. Most successful stories are moral they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.
Think Like A Leader
Simon Sinek, Renowned Leadership Expert, Author, Start Withy Why and Leaders Eat Last
Why do only a few people get to say "I love my job"? It seems unfair that finding fulfillment at work is like winning the lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong. Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled at the end of each day. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.
When the conditions in our organizations are right, we naturally trust each other and cooperate. But when leaders neglect the environment in which their people must work, politics, silos, cynicism and self-interest prevail; all things that make it even more difficult for us to work together. The best leaders know how to build those conditions and the best organizations are the ones in which the people work together to confront danger and seize opportunities.remarkable things.
Simon will explain what it takes to create an environment in which people work as they were designed - together. It is under these conditions we are at our natural best..
Participating Companies Includes:
Johnson & Johnson