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Insight Driven Innovation
AGENDA AT-A-GLANCE |
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Tuesday, November 8, 2011 – Main Conference
10:45-4:00pm – Conference Tracks:
Insight Driven Innovation
| 10:45 | EXPLOR Awards Annual Case Study |
| 11:30 | OPEN SESSION Speaker TBD |
| 12:15 | lunch |
| 1:30 | Getting to
A'HA: The Innovation
Success Journey
Kraft Foods and The Pert Group |
| 2:15 | Revolutionizing Your Brand Research: Integrating Mobile & Social Intelligence Into Your Brand Research Program Harris Interactive Group |
| 3:00 | Role of Genetic Algorithms in NPD Concept Optimization MARS FOOD |
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