8:15 Hidden Forces that Shape Our Decisions

When consumers make decisions they think they’re in control, making rational choices. But are they? MIT behavioral economist Dan Ariely, author of New York Times best-seller, Predictably Irrational: The Hidden
Forces That Shape Our Decisions, is an expert on how people actually act – and why– as opposed to how they should or would perform if they were completely rational in all kinds of business and economic environments, and what this means for business innovation, strategy, and marketing. In this session, he will provide new insights into human behavior that will help you to make smarter decisions as researchers.
Ariely unmasks the subtle but powerful tricks that our minds play on us. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management,
procrastination, dishonesty, and decision making under different emotional states. His experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom. He holds a joint appointment between MIT's Program in Media Arts and Sciences and Sloan School of Management. He is the principal investigator of the Lab's eRationality group and a visiting professor at Duke University. Dan is also a founding member of the Center for Advanced Hindsight and President elect of the Society for Judgment and Decision Making.

9:00 Go Put Your Strengths to Work: Becoming the Best YOU Can Be

Steadfast leadership and maximizing the output of your team are more critical than ever – Marcus is the world leader in bringing out the best in everyone. How much of your time at work is spent doing what you do best?
How about those who work for you and with you? If you are like most people, the answer is “not enough.” The secret to great performance is to uncover and leverage strengths while managing weaknesses. In this session, Buckingham will share his knowledge and experience, as well as use his research on the world's topmanagers, to get to the heart of building and sustaining strength-based individual and team performance. His latest best
seller “Go Put Your Strengths to Work” has been called a handbook for improving performance to achieve maximum success in the workplace. Ultimately Buckingham will answer the question: What differentiates teams with the highest productivity, lowest turnover and best record from all the rest? He will describe why organizations struggle to build teams like their best and what you can do to replicate your best teams by taking a strengths based approach to business.

3:20 Driving Change and Innovation at MTVN

Colleen oversees MTVN’s research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, men, boomer and LGBT audiences. Her work informs MTV Networks’ programming strategy and its efforts to create the most compelling content across every screen. She has been instrumental in ushering in MTVN’s groundbreaking research on engagement, championing a greater understanding of consumer behavior and performance metrics across new and emerging platforms, and proactively sharing audience insights with the company’s distribution and marketing partners. In this session, she will share how MTVN leverages research and insights to stay ahead of change and always be relevant to consumer’s lives.

4:00 Money Talks: Even Small Reminders of Money Change People

Money has been said to change people, but no direct research has tested this seeming truism. Money has mostly been studied by studying differences between rich people versus poor people, which is akin to trying to understand the costs and benefits of food by studying overweight versus underweight people. My research subtly manipulates the presence or absence of money, and finds two main effects. Money enhances goal-directed behaviors, but harms interpersonal relationships.

• Money makes people goal-oriented; after reminders of money, people put much time and effort into work-related tasks
• Money makes people socially insensitive; after reminders of money, people are unhelpful to others in need and prefer to be by themselves rather than with others
• Even small reminders of money can elicit these changes

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