The NEW Value Proposition:
Transforming Insight Partners into Strategic Consultative Leaders

As organizations across the globe demand more from their insights groups than ever before, what will your role be? Data is now a commodity. The new value proposition for the MR community is about uncovering real insights that will create new value. You have to tie it all together through storytelling and build a compelling business case for meaningful action. Welcome to The Market Research Event 2012, where we focus on DEVELOPING the career market researcher from transactional partner to transformational leader. In addition to groundbreaking case studies demonstrating the strategic influence of insights, courses will expand your skill-set to include competencies like storytelling, foresight planning and more strategic thinking.