Designing Research to Fuel Innovation: From the ER to The Soprano’s

Jeffrey C. Adler
President, Centrac DC Marketing Research

Shannon Ely
Vice President, Centrac DC Marketing Research

Christopher Niederkrom
R&D Project Manager, Kinetic Concepts International (KCI)

Sizing Does Matter: Incorporating Primary Information into Successful Market Entry Strategy

Jill Glathar, Ph.D.
Vice President and Director, Market Planning & Development, Opinion Research Corporation

How Consumers Inspire New Product Development at GM

Sigal Cordeiro
Director, Global Product Research, General Motors

I love WD-40..but I always lose the little red thing: Getting Innovation Just Right: A Research Based Approach

Graham P Milner
Executive Vice President, Global innovation, WD-40 Company

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