Thursday Track One

Track 1: MARKET RESEARCH & INSIGHTS LEADERSHIP

October 16th, 2008

10:45

Respondent Engagement: Does More Fun Equal Better Facts and Figures?

Rebecca Zogbi
Manager of Consumer & Brand Insight, Dunkin’ Brands Inc.

Donna Wydra
Senior Vice President, Socratic Technologies

11:30 5 Minute Transition
11:35

A Research Process Facelift for the 21st Century: Going Hybrid to Get The Big 3!

Sean Pfister
Director of Research Innovation, Wells Fargo, Internet Services Group

12:20Lunch
1:45 

Proving the Value of Research in Tough Times

Traci Milholen
Director, Strategy and Market Research, Westfield, LLC

2:305 Minute Transition
2:35

Applying Lean Six Sigma to the MR Process

Steve Chapdelaine
Manager Strategic Global Research, Alticor Inc.

Chris Kaiser
Manager- Market Research, Alticor Inc.

 
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