Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process at Hyundai America

Heather Kluter
Company Champion, Consumer Insights and Futuring, Hyundai Motor America

Right Brain/ Left Brain Innovation

Javier Flaim
Partner, Maddock Douglas

Mike Maddock
Partner, Maddock Douglas

Using Quali-Quant Research to Focus Liberty Hardware’s Strategy on the Consumer

Peter Mackey
VP of Research, Invoke Solutions

Bob Jennings
Director, Market Intelligence and Services, Liberty Hardware

Building a Holistic Picture of Your Consumer By Combining Multiple Data Points

Laura Barry
VP, Consumer Insights, Kraft Foods

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