Know Your Customer: Defining Your Internal Stakeholders

Lisa Snow-MacDonald
Senior Marketing Analyst, American Honda Motors

To Insights and Beyond….

Tom Brailsford
Consumer Understanding and Insights Manager, Hallmark Cards, Inc.

Wanted: Jack of All Trades

Adrian J. Iveson
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Creating, Selling, and Executing a Comprehensive Issue-Focused Research Program

Sandy Rosenberg
Manager, Customer Insights Research, ProFlowers

Competency Framework: Raising the Bar on Research

Kendra Pratt, FVP
Senior Research Manager, WaMu Brett Ross, FVP, Senior Research Manager, WaMu

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