Wednesday Track Four

Track 4: CUSTOMER CENTRIC INTEGRATION

October 15th, 2008

1:30

Shopping Around the Research Market: Advantages of Integrating Different Research Tools on Projects

Lisa D. Siegel
Director, Marketing Strategies & Planning, Bloomingdale’s

2:15 5 Minute Transition
2:20

How Sprint Used Quantitative and Qualitative Research to Develop a Fact-Based System to Support Innovation

Julie Roberts
Group Manager, Market Research, Sprint Nextel

Cathy Wray
Research Manager, Sprint Nextel Knowledge & Insights, Sprint Nextel

3:05 Networking Break
3:35

Consistency Begets Consistency!

Rebecca Andersohn
Customer Research Coordinator, Idaho Power Company

4:20 5 Minute Transition
4:25

Incorporating Situational Context to Gain Deeper Consumer Product Insights

David Lundahl, Ph.D.
President & CEO, InsightsNow, Inc.

5:10 5 Minute Transition
5:15

Getting Closer to Consumers Using Online One—on-Ones

Jennifer Drolet
Client and Moderating Services, iModerate Research Technologies

 
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