Shopping Around the Research Market: Advantages of Integrating Different Research Tools on Projects
Lisa D. Siegel Director, Marketing Strategies & Planning, Bloomingdale’s
How Sprint Used Quantitative and Qualitative Research to Develop a Fact-Based System to Support Innovation
Julie Roberts Group Manager, Market Research, Sprint Nextel
Cathy Wray Research Manager, Sprint Nextel Knowledge & Insights, Sprint Nextel
Consistency Begets Consistency!
Rebecca Andersohn Customer Research Coordinator, Idaho Power Company
Incorporating Situational Context to Gain Deeper Consumer Product Insights
David Lundahl, Ph.D. President & CEO, InsightsNow, Inc.
Getting Closer to Consumers Using Online One—on-Ones
Jennifer Drolet Client and Moderating Services, iModerate Research Technologies
Event Info
Tuesday Symposia
Evening Kick-off Keynote
Wednesday Sessions
Thursday Sessions