Using Text Analytics to Make the Most of Your Customer Feedback

Bryan Jeppsen
Senior Analyst Customer Feedback, Jet Blue Airways

Using NPS (Net Promoter Score) to Drive Loyalty

Susan DiManno
Research Director, Boston Globe

Using Analytics to Set Customer Satisfaction Priorities

Ken Powaga
Senior Vice President, GfK Custom Research North America

ROI of Marketing Research

Robert A. Hart, Jr., Ph.D.
Vice President, Director of Complexity Science, Harris Interactive

The new ROI - Return On Innovation: A Definitive Approach to Fast Fail/success Driven Innovation

Mike Duke
Innovation Portfolio Manager, Wachovia

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