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Business to Business Research
AGENDA AT-A-GLANCE |
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Tuesday, November 8, 2011 – Main Conference
10:45-4:00pm – Conference Tracks:
Business to Business Research
| 10:45 | How to
Maximize the
Relationship between
Social Media & Market
Research, Improve
Worldwide Customer
Communications,& Conserve Resources Texas Instruments |
| 11:30 | Discovering
your Customer's
Desired Experience –
Creating a
Framework for
Innovation and
Evaluation Visteon Corporation |
| 12:15 | lunch |
| 1:30 | How AMD
Innovated Mystery
Shopping Research
to Uncover Layers
of Retail Insight AMD |
| 2:15 | Putting the
"C" in B2B:
Harnessing the
Power of
End-Customer
Research in a B2B
Environment AonHewitt |
| 3:00 | Building an
Army of B2B Brand
Ambassadors Using
Social Media Foiled Cupcakes |
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