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BRIC & Emerging Markets
AGENDA AT-A-GLANCE |
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Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
BRIC & Emerging Markets
| 8:00 | Winning in BRIC Markets: What Amway Has
Learned & How It Can Help Your Company Succeed Amway Corporation |
| 8:45 | OPEN SESSION |
| 9:30 | Networking break |
| 10:00 | Consumer Anthropology Applied to Market
Research in Brazil Nucleo Xamã – Strategic Intelligence Center |
| 10:45 | Building Brands for the $2 a day
Consumer PepsiCo India |
| 11:30 | Consumer Insights in a Multicultural
Society: A Yum! South Africa Case Study Yum! Restaurants Southern Africa |
| 12:15 | lunch |
| 1:30 | How To Develop a Concept Across Two
Continents in One Day? FocusVision Worldwide & Amway |
| 2:15 | The Microsoft Social Media Listening Intelligence Engine
Mark Eduljee, Social media listening intelligence, Microsoft Support Services |
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