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Monday, November 12, 2012

7:00-8:15 Registration & Morning Coffee
8:15-3:15 Pre-Conference Summits Sessions

(Rollover each seesion to see more details)

Business to Business
Business to Business
8:15 Choice by Committee - Understanding B2B through the Conjoint Lens
3M
9:00 Small is Beautiful- A Global Perspective on the Small Business Sector, Segmented by Value
MasterCard Worldwide
9:45 Networking & Refreshment Break
10:15 Leveraging B2B Insights to Drive Strategic Acquisitions, Product Enhancements, and Expansions in B2B Markets
GE Healthcare
11:00 Information is the Difference that Makes a Difference
Sage North America
11:45 Using Alternative Approaches to Exploring the Insurance Purchase Journey of Consumers and Small Businesses The Hartford
12:30 Lunch for Summit Participants
1:45 OPEN SESSION
2:30 Building Long-Lasting Customer Relationships in a B2B Environment
Toyota Financial Services
3:15 Open Session


Shopper Insights
Shopper Insights
8:15 Driving Profitable Business Growth by Optimizing Your Portfolio for Both Consumers AND Shoppers
The Coca-Cola Company
9:00 Shopper Intent Versus Behaviors: Brands Winning In-store and Strategies to Improve Your Sales
POPAI, SmartRevenue
9:45 Networking & Refreshment Break
10:15 Understanding the TRUE Shopper Journey
Locately
11:00 Incorporating Shopper Methods In Traditional Package Testing
Gerber
11:45 Opening Horizons for New Categories: How to Fuse Consumer Upbringing, Shopper Insights and Category Approach into Actionable Strategy
Ferrero, Russia
12:30 Lunch for Summit Participants
1:45 This session will be delivered by In Vivo BVA
2:30 Researching and Fully Understanding the Consumer Experience With Your Brand
Carhartt Inc.
3:15 This session will be delivered by Safeway


Social Media Listening
Social Media Listening
8:15 Session Title TBA
Evolve 24
9:00 How to Leverage Social Market Research and Social Media Listening to Gain Insights
Burt's Bees Division of Clorox
9:45 Networking & Refreshment Break
10:15 Can Automated Sentiment Analysis Be Less Accurate than Flipping a Coin?
Yahoo! Inc.
11:00 Social Media: One of the Most Powerful Tools In Your Market Research Tool Kit Today
FOX Broadcasting Company
11:45 Brand Communities and the Impact on Product Innovation
QuestBack
12:30 Lunch for Summit Participants
1:45 This session will be delivered by AARP.
2:30 Turning Measurable Social Media Insights Into Business Results
Crimson Hexagon
3:15 Market Research Done Social Media Style
Dell


Ad & Media Research
Ad & Media Research
8:15 How Media Agencies Use Cross Media Effectiveness Data
Neo@Ogilvy, InsightExpress
9:00 Putting Emotion into Content and Advertising Research on TV
National Geographic Channels
9:45 Networking & Refreshment Break
10:15 Movie Going in the Digital Age: How Changes in Media Consumption Have Changed the Movie Going Decision Making Process
NBC Universal
11:00 Understanding How Consumers Interact with Media and Advertising Along the Way
Time, Inc
11:45 The State of Man: Marketing to Men in Today's MacGuyver Manhood World
SPIKE/Viacom Entertainment Group
12:30 Lunch for Summit Participants
1:45 Eyes Don't Lie: Bridging the See Say Gap
Procter & Gamble and EyeTrack Shop
2:30 Using R-Language Choice Modeling to Optimize Advertising
Decision Analyst & PepsiCo
3:15 Measuring the Immeasurable: Leveraging Primary Research to Consult Clients on Media Effectiveness
AutoTrader.com


Mobile & Technology
Mobile & Technology
8:15 Transforming Air Travel through the Use of the Mobile Channel
JetBlue Airways
9:00 Taking it to the Streets: Designing the Mobile Web Survey Experience
Maritz Research
9:45 Networking & Refreshment Break
10:15 Incorporating Mobile into Your Voice of The Customer Strategy - SMS Text Based Customer Feedback
Best Buy
11:00 The Era of Untethered TV Begins: How Portability & Connectivity Change the Video Landscape
ABC TV Network
11:45 The Final Frontier: How Mobile Has Changed Brand Recognition
ShopSavvy
12:30 Lunch for Summit Participants
1:45 Learning Labs: Adaptive & Continuous Methods to Stay Ahead of Consumer Trends and Technology
Socratic Technologies
2:30 Breaking the "Survey" Paradigm through Mobile Research
Coca-Cola North America, Gongos Research
3:15 How InterContinental Hotels Group Created a Customer-Centric Mobile Strategy
InterContinental Hotels Group


Global Research & Insights
Global Research & Insights
8:15 OPEN SESSION
9:00 Integrating Consumer & Shopper Insights to Influence Choice at Retail
Kraft Foods
9:45 Networking & Refreshment Break
10:15 In-Depth Understanding of the B of BRIC: Insights into the Brazilian Consumer Market
Johnson & Johnson Consumer Brazil
11:00 Connected Devices Enabling New Behavior in Emerging Markets
Ericsson Consumer lab
11:45 Getting Things Done: Minimizing Hurdles in Global Innovation
Kimberly Clark Corporation
12:30 Lunch for Summit Participants
1:45 Transforming Dreamers into Riders: How Harley-Davidson Expands the Market By Deeply Understanding Emotions Along the Customer Journey
Harley-Davidson & Brandtrust
2:30 This session will be delivered by TNS.
3:15 Looking into the Global Technology Crystal-Ball
Nokia


Trends
Trends
8:15 Using Metaphor Elicitation to Capture the Mood of the Nation
Leo Burnett
9:00 The Cure for the Common Trend 2.0: How to Design and Communicate Trends that Spark Change
Target Corporation
9:45 Networking & Refreshment Break
10:15 Hispanic Millennials: New Strategies for Classification & Understanding the Importance of a Cultural Connection
Univision
11:00 Leveraging the Power of the Digital Market Research Ecosystem to Deliver Measurable Impact
Qualvu
11:45 U.S. Hispanics on Facebook: Behavioral Insights and Trends That Matter
Facebook
12:30 Lunch for Summit Participants
1:45 Applying the Political Model to the Creation of Great Advertising
Beam Global
2:30 Generational Marketing: Driving Relevant Insights Via Primary Research
Taco Bell Corporation / YUM! Brands
3:15 Digital Experimentation & Innovation: Where to Truly Break Through the Clutter with Millenials
Columbia Records, a Division of Sony Music


12:45-3:45 Half-Day Workshop

** Must register for this option. Space is limited

What The Battle of Gettysburg Can Teach Market Researchers about Strategy – MetLife, The Center for Strategy Research, Inc.
2:30-4:00 Pre-Conference Summits resume
4:00-5:00 Kick off Keynote

The Art of Enchantment: How to Influence People's Hearts, Mind and Actions

Guy Kawasaki, former chief evangelist of Apple, co-Founder of Alltop.com, Best-selling Author
5:00-5:30 Meet Your Match
5:30-6:30 Welcome Cocktail Reception
7:30-10:30 The Research Club Ocean's 12 Bash - Restricted Numbers, waitlist may apply.  Reserve your spot.

Tuesday, November 13, 2012

7:00-8:30 Registration & Morning Coffee
8:30-8:45 Official Conference Welcome
8:45-9:45 Keynote Sessions

Marvels and Flaws of Intuitive Thinking
Daniel Kahneman, Eugene Higgins Professor of Psychology, Professor of Public Affairs Emeritus, Princeton University, Nobel Prize Winner in Economics, Best-Selling Author
9:45-10:30 Keynote Sessions

Seizing the White Space: How a Management Team Can Transform the Company through Business Model Innovation
Mark Johnson, Author, Seizing the White Space
10:30-11:15 Networking & Refreshment Break
11:15-3:30 Breakout Sessions

(Rollover each seesion to see more details)

Insights Leadership & Transformation
Insights Leadership & Transformation
11:15 World-Class Market Research and Analytics: Road Map to Transformation
Merck
12:00 Raves, Faves, and Craves...This Is No Place for Complacency
Pizza Hut
12:45 Lunch
2:00 Come Together: Data, People and Music People Working Together to Transform EMI
EMI Music
2:45 Empowering the Voice of the Market Researcher at the Highest Levels of the Organization
Samsung Electronics America


Data Analytics & BIG Data
Data Analytics & BIG Data
11:15 A Consultant, Researcher & Client Walk Into A Bar: An Honest View of the Consumer Insights Process
Skim Analytics, Boston Consulting Group & Burger King
12:00 Big Data Customer Intelligence: Unraveling the Customer Experience Journey
Express-Scripts and EmPower Reserach, a Genpact Company
12:45 Lunch
2:00 Pushing the Envelope to Identify NEW Ways to Study Customer Behavior
Advance Auto Parts
2:45 Sparking Passion: Lessons Learned From Reebok Crossfit Facebook Fans>
iModerate & Reebok


Insight Driven Innovation
Insight Driven Innovation
11:15 Developing Products with Consumers, Not Just for Them: A Targus Story
Targus USA KL Communications, Inc.
12:00 Creating a Culture for Successful Innovation
Campbell Soup Company
12:45 Lunch
2:00 Atlantic City: Building a Foundation for Future Growth
The Mirman Group, LLC Chadwick
Martin Bailey
2:45 Insights into Action: Accelerating Differentiation in Innovation
Unilever UK


Strategy & Futuring
Strategy & Futuring
11:15 Shattering the Proverbial Glass Ceiling: Tools and Techniques for Getting in the Game
The Walt Disney Studios Ticketmaster Post Foods Decipher, Inc.
12:00 Creating and Fostering Strategic Partnerships: Leading the Change from Functional Silo to Engaged Strategic Partnership
GE Healthcare
12:45 Lunch
2:00 The Changing Role of Marketing Research – What Served You in the Past Is Unlikely To Help You Today and In The Future
Shire Pharmaceuticals, Inc.
2:45 Taking Risk to Push a Company's Strategic Thinking
Liberty Mutual Insurance


ROI & Measurement
ROI & Measurement
11:15 The Business Relevance of Linkage: Why Do it and What it Can Mean for Your Loyalty/Customer Experience Research
Hewlett-Packard
12:00 Where's the ROI? It's in the CLV! – The Bottom Line $ense of Customer Loyalty
GfK Customer Loyalty
12:45 Lunch
2:00 Market Research Milestones: Helping You to Drive Organizational Insights
GE Healthcare
2:45 Keep Your 'Friends' Close - Expanding Your View of Social Media Applications As Research Tools
Toluna


The New MR Toolkit
The New MR Toolkit
11:15 How Mobile is Changing the Way We Capture Early Buyer Feedback
General Motors
12:00 High Octane Insights - Understanding What Drives Consumer Behavior
BP Fuels Marketing Burke, Inc.
12:45 Lunch
2:00 The Next Evolution of Shopper Insights…Behavior Design
PepsiCo
2:45 Comparison of Website and Survey-Based Customer Comments: Do They Tell the Same Story?
Maritz Research


Consultative Skill Development
Consultative Skill Development
11:15 Empathy Bootcamp: Storytelling that Drives Strategic Change
Starbucks
12:00 The Art of Pecha Kucha: DeVry's Template for Activating Insights through Storytelling and Visualization
DeVry Inc.
12:45 Lunch
2:00 Making an Impact—Data Visualization and Deployment Techniques that Bring Research to Life
BP
GfK
2:45 Data Visualization: Using Imagination to Overcome the Data Deluge
GE


Brand Insights
Brand Insights
11:15 The Ideals Behind Brand Growth: Millward Brown Hosts a Conversation with Jim Stengel
Millward Brown North America
12:00 Linking Brand Metrics To Business Value: Measuring the Brand Health of a "Smarter Planet"
IBM
12:45 Lunch
2:00 Structured Qualitative Research and Its Ability to Impact Consumer Marketing
Emotion Mining
2:45 Listening is Not Enough: Listen, then Ask, to Unlock Innovation
Affinnova


Interactive Discussions
Interactive Discussions
11:15 The Next Generation Researcher: Skillsets, Interests & Backgrounds to Look For & Nurture
Intel
12:00 Presenting the Winner of the Annual EXPLOR Award
12:45 Lunch
2:00 The Science of Branding YOU
Career Systems International
2:45 Understanding Consumers at a Deeper Level: Getting Comfortable with New Approaches, Techniques & Methodologies
Bloomberg News



3:30-4:00 Networking & Refreshment Break
4:00-4:45 Keynote Sessions

Consumer Insights – A Day to Learn, A Lifetime to Master
Robert J. Atencio, Global Vice President, Consumer Insights, Pfizer Consumer Healthcare
4:45-5:30 Keynote Sessions

Leaders Make the Future (of Market Research and More)
Bob Johansen, Future-Forecaster, Former President and Current Fellow, Institute for the Future, Author, Leaders Make the Future
5:30-6:30 Cocktail Reception

Wednesday, November 14, 2012

8:00-8:15 Official Welcome
8:15-9:00 Keynote Sessions

Winning the Story Wars
Jonah Sachs, Author, Winning the Story Wars, Co-Founder & Creative Director, Free Range Studios
9:00-9:45 Keynote Sessions

Demise or Rebirth: A Moment of Truth for the Market Research Industry
Philip Chambers, Senior Vice President Global Insights, PepsiCo
9:45-10:30 Networking & Refreshment Break
10:30-3:00 Breakout Sessions

(Rollover each seesion to see more details)

Insights Leadership & Transformation
Insights Leadership & Transformationt
10:30 Creating the Future: Insight Transformation at L'Oreal USA
L'Oreal USA
11:15 Segmentation as a Change Agent: A Customer-Centric Approach
SunTrust Banks, Inc. Chadwick Martin Bailey
12:00 Lunch
1:30 My Life in the Trenches: Real Life Adventures of a Researcher
Dannon
2:15 Marketing and Research: How to Get More With Less 20th Television, Fox


Data Analytics & BIG Data
Data Analytics & BIG Data
10:30 Understanding the Eneablers of Insight Driven Innovation in India
Reliance Industries Limited
11:15 Pushing Segmentation Beyond the Obvious: Using Multi-Dimensional Solutions to Develop Actionable Segmentation Gerber Products Company
12:00 Lunch
1:30 It's an Inside Job: The Benefits of an In-House Quantitative Market Research Team
Takeda Pharmaceuticals
2:15 Customer Experience Evolution: Driving Customer Loyalty Through Innovation
Fidelity Investments


Insight Driven Innovation
Insight Driven Innovation
10:30 Moving Beyond the Rational. Using Emotional Needs to Drive Brand Differentiation.
Protobrand & Marriott
11:15 Successful New Product Development: Using Insights for Consumer Co-Creation for the iPad App
Time Warner Cable
12:00 Lunch
1:30 Consumer Insights: Unlocking Growth
Hallmark Cards, Inc.
2:15 Creating New Experiences for Clamshell Computing
Intel Labs


Strategy & Futuring
Industry Roundtables
10:30 Consumer Goods & Retail
PepsiCo
11:15 Healthcare & Pharma
Johnson & Johnson
12:00 Lunch
1:30 Technology
Hewlett-Packard
2:15 Financial Services & Insurance
American Family Insurance


ROI & Measurement
ROI & Measurement
10:30 How Real-Time Research Will Transform Insights, Marketing and Product Departments
GutCheck & Procter & Gamble
11:15 Break the Rules & Transform Your Consumer Insights
HanesBrands
12:00 Lunch
1:30 Transforming Your Tracking Program for Today's Multi-Dimensional World
blueocean market intelligence Sesame Workshop
2:15 Session Title TBA
iModerate


The New MR Toolkit
The New MR Toolkit
10:30 Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand
C+R Research
11:15 Ready or Not, Mobile is Here… And Demanding Change
Mary Kay Inc.
12:00 Lunch
1:30 Show Me the Money: The Role Psychology & Understanding Emotions Play in Shopper Store and Product Selection PepsiCo
2:15 Genpop vs. Targeted Sampling: Can the "Crowd" Predict the Behavior of your Target Consumer?
Infosurv


Consultative Skill Development
Consultative Skill Development
10:30 The Art of Storytelling: Getting Traction and Action
PepsiCo
11:15 Bringing Research to Life Through Collaborative, Engaging, and Inspiring Work Sessions
Logitech Inc. Vital Findings
12:00 Lunch
1:30 Using Data and Insights for Storytelling
Brown-Forman
2:15 The Toughness of Soft Skills
Heineken International


Brand Insights
Brand Insights
10:30 Occupying the Consumer Mind: Bringing Your Customer Segments to Life
Belkin, Inc. Quester
11:15 Creative is Better: Rethinking Consumer Panels To Drive Innovation
Frito-Lay Ideas To Go
12:00 Lunch
1:30 Leveraging the "Honeymoon Period": Three Tips to Evaluate your Early Customer Lifecycle
CMI
Fidelity Investments
2:15 Moving Brands Forward Through A Multi-Dimensional View of Research
BuzzBack & 3M


Industry Roundtables
Industry Roundtables
10:30 Consumer Goods & Retail
PepsiCo
11:15 Healthcare & Pharma
Johnson & Johnson
12:00 Lunch
1:30 Technology
Hewlett-Packard
2:15 Financial Services & Insurance
American Family Insurance


3:00-3:45 Keynote Sessions

Netnography: A Powerful Approach for Social Media Insight
Robert V. Kozinets, Professor of Marketing, Chair of Marketing Department, Schulich School of Business, York University
3:45 Event Concludes