Agenda at a Glance
Agenda-at-a-Glance
 Monday, October 13, 2008 | |
Add more to your conference experience and participate in an interactive immersive learning experience. | |
| AM Workshops A: Driving a Stronger Strategic Perspective & Success From Research Insights B: Customer Experience Management: Closing The Gap Between Research And Results, Synovate Customer Experience | PM Workshops A: Holistic Research Strategies for Consumer Product Insights B: Turbo Charge Your Innovation Ideation: Techniques for Developing Fresh Concepts |
 Tuesday, October 14, 2008 | ||||||
Design your own agenda! There are 7 concurrent symposia - you can attend any session, in any symposia during each time period. | ||||||
| SEGMENTATION | MEDIA RESEARCH | USER EXPERIENCE & DESIGN | RESEARCH FOR THE GLOBAL MARKETPLACE | BUSINESS TO BUSINESS RESEARCH | INSIGHTS 2.0 | INDUSTRY TRENDS |
| 8:15 - Designing and Using Segmentation Research to Facilitate the Pursuit of Profitable Growth UBS | 8:15 - From Dull to Delightful: Digital Paths to Filling the Shopping Cart Microsoft, Ogilvy Chicago, Mindshare Worldwide | 8:15 - Dovetailing: Making Macro-Micro Connections for People-Centered Innovation Philips Design | 8:15 - Understanding the Changing Middle East Traveler: Focus on an Untapped Market Opportunity InterContinental Hotels Group, Euromonitor International | 8:15 - This session will be delivered by Market Tools. | 8:15 - Next Generation VOC: Bringing the Customer to the Conversation and the Conversation back to the Customer Wells Fargo Bank | 8:15 -Web Survey Design: The Emerging Research Record Market Strategies |
| 9:00 - 5 Minute Transition | ||||||
| 9:05 - Best Buy’s New Insight Best Buy | 9:05 - The EX Factor: The New Entertainment Experience Time Inc. | 9:05 - Designing AWorld-Class Customer Satisfaction Measurement Process for Web Hewitt Associates, LLC | 9:05 - Using an Integrated Market Intelligence Platform to Monitor the Homecare Global Market Liquide Santé International | 9:05 - Building Global Online BtoB Panels: An Innovative and Compelling Approach Research Now | 9:05 - Building Blocks of Engagement: Practical Components of Research Community Design SocraticTechnologies, Inc. University of Notre Dame | 9:05 - Survey Fatigue in Online Research Panels and its Effect on Future Cooperation, Lightspeed Research |
| 9:50 - Networking Break | ||||||
| 10:30 - Increasing Knicks’ Efficiency off the Court Using Database Analytics: The Garden’s Approach Madison Square Garden L.P. | 10:30 - Passionistas – The New Empowered Consumer Yahoo! | 10:30 - Design-Driven Deliverables: Adding Dimension toYour Research W5® | 10:30 - Real Time Customer Experience Measurement at Airports Using the Mobile Channel Airports Company of South Africa (ACSA) | 10:30 - Measuring Satisfaction of Your Largest Clients: How to Do It Right MetLife | 10:30 - Act Small, Go Global Global Consulting Marketing, InterContinental Hotels Group | 10:30 - Survey Research:A Dying Industry: Can We Save It? The Client Perspective |
| 11:15 - 5 Minute Transition | ||||||
| 11:20 - Driving Improvements in Customer Value By the Fusion of Behavioral Data and Attitudinal Insight. Wells Fargo | 11:20 - Measuring the ROI of Emerging Media Vehicles ARSgroup | 11:20 - Developing a Multi-Variate Testing Program for your Website – A Primer RedEnvelope | 11:20 - Global Real-Time Sampling: Expand Our Respondent Pool Beyond Panel Greenfield Online, Inc. | 11:20 - How Network Solutions’ Small Business Social Network Provides Continuous Learning and Generates Insights to Drive Innovation Network Solutions | 11:20 - Aloft and Second Life: The Story of a Hotel Brand Designed in an Online Community Starwood Hotels | 11:20 - Achieving a “Census Balanced” Research Sample Marketing Research Services, Inc. |
| 12:05 Lunch | ||||||
| SEGMENTATION | MEDIA RESEARCH | USER EXPERIENCE & DESIGN | RESEARCH FOR THE GLOBAL MARKETPLACE | BUSINESS TO BUSINESS RESEARCH | INSIGHTS 2.0 | INDUSTRY TRENDS |
| 1:30 - Driving Business Results Through Strategic Consumer Needs Activation: Using Need Based Segmentation to Drive Innovation and Portfolio Strategy Globally The Coca-Cola Company | 1:30 - The Arrival of the Millenni-Adults Sachs Insights | 1:30 - Starwood Hotels & Resorts: Multiple Brands, Common Threads Starwood Hotels | 1:30 - Global Guru: Using Ethnography to Uncover Fresh Insights Across Cultures Psyma International, MeadWestvaco Corporation | 1:30 -Building Successful New Products Based on What Customers Say Sun Microsystems | 1:30 - Uber Snackers: Using Communities to Understand Growing Consumer Spaces Frito-Lay, Inc., KL COMMUNICATIONS | 1:30 - Feeling the Pulse of Today’s Youth: What Makes a Brand Great to Today’s Youth? e-Rewards Market Research and Hall & Partners |
| 2:15 - 5 Minute Transition | ||||||
| 2:20 - Creating Memorable, Actionable & Relevant Segmentation Seek | 2:20 - Optimizing Marketing Channel Mix StubHub | 2:20 - The Convergence of Disciplines:Combining Analytics, Insights & Design to Drive Change & Innovation Cheskin, eBay, Inc. | 2:20 - Emerging Market Research– Brazil, Russia, India, China– In the Development of Global Products General Motors | 2:20 - Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green HANSA | GCR | 2:20 - Measuring Corporate Reputation 2.0 IBM | 2:20 - The Voice of the Respondent Survey Sampling International |
| 3:05 - Networking Break | ||||||
| 3:35 - ConsumerVinsights™: Translating Strategic Insights into Action with Occasion Based Segmentation E & J GalloWinery | 3:35 - The Next Generation of Digital Advertising Effectiveness, TNS | 3:35 - Everyone has a story to tell: Listen Deeply and Bring Your Customers’ Stories to Life! GE Healthcare | 3:35 - Are They Ready For Some Football… American-Style? National Football League | 3:35 Understanding Market Barriers and How They Interfere With Brand Choice Across Categories & Countries | 3:35 - FindingValue in Social Networks CNET Networks Entertainment | 3:35 - The GallupWorld Poll: Insights for Global Decision Makers Gallup |
| 4:10 - 5 Minute Transition | ||||||
| 4:15 - Consumer Goods INDUSTRY THINKTANK | 4:15 - Media INDUSTRY THINKTANK | 4:15 - Technology INDUSTRY THINKTANK | 4:15 - Pharma & Healthcare INDUSTRY THINKTANK | 4:15 - Business to Business INDUSTRY THINKTANK | 4:15 - Financial Services INDUSTRY THINKTANK | 4:15 - POPULATION PROJECTION |
| 5:00 - Conclusion of Symposia 5:15 - Welcome Keynote: Kelley Styring, Author, In Your Purse: Archaeology of the American Handbag 6:00 -Welcome Cocktail Reception | ||||||
 Wednesday, October 15, 2008 | |
| 7:00 - Morning Coffee & Registration | 10:00 - Networking Break |
| 8:00 - Official Conference Welcome | 10:45 - Finding a State of Metaphoria: How to Solve the Insight Depth Deficit Lindsay Zaltman, Author, Marketing Metaphoria |
| 8:15 - Microtrends: The Small Forces Behind Tomorrow’s Big Changes E.Kinney Zalesne, Co-Author, Microtrends, The Small Forces Behind Tomorrow’s Big Changes | 11:30 - The Numbers Game: Understanding How Mathematics is Transforming America’s Pastime – and What You Can Learn From It Billy Beane, General Manager, Oakland A’s |
| 9:15 - CMO Spotlight: Uncovering New Opportunities in Retail Through Research Simon Uwins,Chief Marketing Officer, Fresh & Easy | 12:15 - Luncheon |
| TRACK 1: MARKET RESEARCH & INSIGHTS LEADERSHIP | TRACK 2: INSIGHT DRIVEN INNOVATION | TRACK 3: TURNING INSIGHTS INTO ACTION | TRACK 4: CUSTOMER CENTRIC INTEGRATION | TRACK 5: ANALYTICS & MEASUREMENT | TRACK 6: BREAKTHROUGH TOOLS, & TECHNIQUES |
| 1:30 - Know Your Customer: Defining Your Internal Stakeholders American Honda Motors | 1:30 - Collaborate & Innovate: Building True Research Partners Gongos Research, GM & Hallmark | 1:30 - Leveraging Research to Measure the Impact of Switching a Successful Corporate Campaign: A Boeing Case Study Boeing | 1:30 - Shopping Around the Research Market: Integrating Different Tools on Projects Bloomingdale’s | 1:30 - Using Text Analytics to Make the Most of Your Customer Feedback Jet Blue Airways | 1:30 - Award-Winning Techniques for Gaining Deeper Insights via the Internet BuzzBack Market Research |
| 2:15 - Five Minute Transition | |||||
| 2:20 - To Insights and Beyond…. Hallmark Cards, Inc. | 2:20 - Finding Billion Dollar New Opportunities Darden Restaurants | 2:20 - Getting Real About Brand Choice Maritz Research | 2:20 - How Sprint Used Quantitative and Qualitative Research to Develop a Fact-Based System to Support Innovation Sprint Nextel | 2:20 - Using NPS (Net Promoter Score) to Drive Loyalty Boston Globe | 2:20 - Anatomy of a World-class Market Research Portal Hewlett-Packard Company |
| 3:05 - Networking Break | |||||
| 3:35 -Wanted: Jack of All Trades Campbell Soup Company | 3:35 - The Importance of Product Innovation Bush Brothers & Company | 3:35 - Taking Messaging to the Next Level: Tapping into Customers’ Underlying Emotions to Drive Sales RTM&J - RealTruth Marketing & Joy CMI | 3:35 - Consistency Begets Consistency! Idaho Power Company | 3:35 - Using Analytics to Set Customer Satisfaction Priorities GfK Custom Research North America | 3:35 - In-store Research: A Comparison of Virtual and Actual In-store Packaging Testing MeadWestvaco Corporation |
| 4:20 - Five Minute Transition | |||||
| 4:25 - Creating, Selling, and Executing a Comprehensive Issue-Focused Research Program ProFlowers | 4:25 - Digital Television Leads to Homeland Security Insights & Innovation Motorola | 4:25 - The Keys to Respondent Engagement Vision Critical, Clorox & | 4:25 - Incorporating Situational Context to Gain Deeper Consumer Product Insights InsightsNow, Inc. | 4:25 - This session will be delivered by SPSS. Check back soon for more details! | 4:25 - Next Gen Survey Platforms: Mobile Surveys & Soc Net Sites, Decipher |
| 5:10 - Five Minute Transition | |||||
| 5:15 - Competency Framework: Raising the Bar on Research WaMu | 5:15 - Consumer Driven Innovation:Using the Right Consumers at the Right Time in the Right Way Kraft, Research International | 5:15 -When Market Research Fails: Measuring Product Differentiation Wyeth | 5:15 - Ensuring the Consumers' Voice Shines Through: Lessons Learned from the World of Hybrid ResearchDigitas &iModerate Research Technologies | 5:15 - The New ROI - Return On Innovation: A Definitive Approach to Fast Fail/Success Driven Innovation Wachovia | 5:15 - Breakthrough Tools, Techniques, & Practices in Mobile Research InsightExpress, MarcusThomas LLC, AdInfuse, Isobar Communications, BuzzBack Market Research |
| 6:00 - Cocktail Reception | |||||
 Thursday, October 16, 2008 | |
| 7:00 - Morning Coffee & Registration | 9:00 - Becoming the Best YOU Can Be: Go Put Your Strengths To Work Marcus Buckingham, Leadership Expert & International Best SellingAuthor |
| 8:15 - Hidden Forces that Shape Our Decisions DanAriely, Author & Professor of Behavioral Economics, MIT’s Sloan School of Management | 10:00 - Networking Break |
| TRACK 1: MARKET RESEARCH & INSIGHTS LEADERSHIP | TRACK 2: INSIGHT DRIVEN INNOVATION | TRACK 3: TURNING INSIGHTS INTO ACTION | TRACK 4: CUSTOMER CENTRIC INTEGRATION | TRACK 5: ANALYTICS & MEASUREMENT | TRACK 6: BREAKTHROUGH TOOLS, & TECHNIQUES |
| 10:45 - Respondent Engagement: Does More Fun Equal Better Facts and Figures? Dunkin’ Brands Inc. SocraticTechnologies | 10:45 - Designing Research to Fuel Innovation: From the ER to The Sopranos Centrac DC Marketing Research Kinetic Concepts International (KCI) | 10:45 - Engaging Consumers, Illuminating Insights, and Inspiring Stakeholders through Exciting Food and Beverage Research Taco Bell | 10:45 - Learning to See and Finding Our Voice:Creating a Customer-Centric Product Development Process Hyundai Motor America | 10:45 - New Measurement Tools in Evaluating What LOHAS Consumers Say Versus What They Actually Purchase Natural Marketing Institute | 10:45 - Realism in Research: Innovative Utilization of 3D Animation for Quant/Qual Research Decision Analyst, Inc. |
| 11:30 - Five Minute Transition | |||||
| 11:35 - A Research Process Facelift for the 21st Century: Going Hybrid to Get The Big 3! Wells Fargo, Internet Services Group | 11:35 - Sizing Does Matter: Incorporating Primary Information into Successful Market Entry Strategy Opinion Research Corporation | 11:35 - Employment Branding: Selling Your Brand to the Work Force Maritz Research | 11:35 - Right Brain/ Left Brain Innovation 3-2-1 Launch! | 11:35 - Triangulating Multiple Data Sets to Uncover Shopper Insights Kimberly-Clark | 11:35 - Reinventing Tracking: A Case for Relevance Cisco Systems |
| 12:20 - Lunch | |||||
| 1:45 - Proving theValue of Research in Tough Times Westfield, LLC | 1:45 - How Consumers Inspire New Product Development at GM General Motors | 1:45 - Strengthening Profitable Relationships through the Brand ExperienceChadwick Martin Bailey and Toyota Financial Services | 1:45 - Using Quali/Quant Research to Focus Liberty Hardware’s Strategy on the Consumer Invoke Solutions & Liberty Hardware | 1:45 - Integrating Analytics with Market Research AbsolutData Research and Analytics | 1:45 OPEN SESSION |
| 2:30 - Five Minute Transition | |||||
| 2:35 - Applying Lean Six Sigma to the MR Process Strategic Global Research, Market Research, Alticor Inc. | 2:35 - I love WD-40.. but I always lose the little red thing: Getting Innovation Just Right WD-40 Company | 2:35 - The Insight Imperative 2.0 – Taking Insight Driven Innovation to the Next Level Ideas to Go | 2:35 - Building a Holistic Picture of Your Consumer By Combining Multiple Data Points Kraft Foods | 2:35 - This session will be delivered by Analytic Partners. | 2:35 - The Science of Quantifying Gut Reactions Author, Emotionomics |
| AFTERNOON KEYNOTES | |||||
| 3:10 - Innovation at MTV Colleen Fahey Rush, EVP, Research, MTV | 3:55 - Even Small Reminders Of Money Change People Kathleen D.Vohs, Ph.D., University of Minnesota Land-Grant Professor of Marketing, Carlson School of Management, University of Minnesota | ||||
| 4:40 - CONCLUSION OF THE 2008 EVENT | |||||