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Agenda at a Glance
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Please note: This agenda does not contain session descriptions. Download the full program for complete conference details. |
AGENDA AT-A-GLANCE
Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
| 3:00 | Main Conference Kickoff Keynote Anne Mulcahy, Former CEO, Xerox Corporation |
| 4:00 | COCKTAIL PARTY IN THE EXHIBIT HALL |
| 5:30 | TMRE
EPCOT
EXPERIENCE NETWORKING EXCURSION TO THE EPCOT FOOD & WINE FESTIVAL |
Tuesday, November 8, 2011 – Main Conference
KEYNOTES
| 7:00 | Registration & Morning Coffee |
| 8:15 | The Art of Choosing - Sheena Iyengar, Author, The Art of Choosing |
| 9:00 | An Anthropological Presentation of the Use of Mobile Tech & Digital Media in Everyday Life Mimi Ito, Professor in Residence, Department of Anthropology and Department of Informatics at the University of California, Irvine |
| 9:45 | The Market Research Event Award Ceremony TMRE presents the annual EXPLOR Award brought to you by uSamp & DMS and the second annual Disruptive Innovator Award brought to you by NGMR |
| 10:00 | Networking Break |
10:45-4:00pm – Conference Tracks:
KEYNOTES
| 4:00 | Consumer Insight as a Source of Corporate Advantage Mary Egan, Senior Vice President, Global Corporate Strategy, Starbucks Coffee Company, The Insights Champion |
| 4:45 | Market Research In An "I'll have what she's having" World Marc Earls, Author, Herd, How to Change Mass Behavior by Harnessing Our True Nature |
| 5:30 | COCKTAIL RECEPTION IN THE EXHIBIT HALL |
Wednesday, November 9, 2011 – Main Conference
KEYNOTES
| 8:00 | Welcome |
| 8:15 | The Predictioneer's Game: Using the Logic of Brazen Self-Interest to See and Shape the Future Bruce Bueno de Mesquita, Silver Professor of Politics, New York University; Senior Fellow, Hoover Institution, Stanford University; Consultant to CIA |
| 9:00 | The Trend Report: Clusters of Innovation Jeremy Gutsche, Founder of Trendhunter.com, Author of Exploiting Chaos |
10:30-3:00pm – Conference Tracks:
KEYNOTES
| 3:00 | The Global Consumer Dan Salzman, Vice President, Consumer & Market Insights, Hewlett Packard |
| 3:45 | Seven Dimensions For Shopper Marketing Success Dr. A.K. Pradeep, Chief Executive Officer, NeuroFocus, Inc. |
| 4:30 | THE MARKET RESEARCH EVENT 2011 CONCLUDES |
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