The Market Research Event Agenda
Please note: This agenda does not contain session descriptions. Download the full program for complete conference details.
Monday, November 12, 2012
7:00-8:15
Registration & Morning Coffee
8:15-3:15
Pre-Conference Summits Sessions
(Rollover each seesion to see more details)
Business to Business
Business to Business
8:15
Choice by Committee - Understanding B2B
through the Conjoint Lens
3M
9:00
Small is Beautiful- A Global Perspective on
the Small Business Sector, Segmented by Value
MasterCard Worldwide
9:45
Networking & Refreshment Break
10:15
Leveraging B2B Insights to Drive Strategic
Acquisitions, Product Enhancements, and
Expansions in B2B Markets
GE Healthcare
11:00
Information is the Difference that Makes a
Difference
Sage North America
11:45
Using Alternative Approaches to Exploring
the Insurance Purchase Journey of Consumers
and Small Businesses
The Hartford
12:30
Lunch for Summit Participants
1:45
OPEN SESSION
2:30
Building Long-Lasting Customer
Relationships in a B2B Environment
Toyota Financial Services
3:15
Open Session
Shopper Insights
Shopper Insights
8:15
Driving Profitable Business Growth by Optimizing
Your Portfolio for Both Consumers AND Shoppers
The Coca-Cola Company
9:00
Shopper Intent Versus Behaviors: Brands Winning In-store and Strategies to Improve Your Sales
POPAI, SmartRevenue
9:45
Networking & Refreshment Break
10:15
Understanding the TRUE Shopper Journey
Locately
11:00
Incorporating Shopper Methods In Traditional Package Testing Gerber
11:45
Opening Horizons for New Categories: How
to Fuse Consumer Upbringing, Shopper Insights
and Category Approach into Actionable Strategy
Ferrero, Russia
12:30
Lunch for Summit Participants
1:45
This session will be delivered by In Vivo BVA
2:30
Researching and Fully Understanding the
Consumer Experience With Your Brand
Carhartt Inc.
3:15
This session will be delivered by Safeway
Social Media Listening
Social Media Listening
8:15
Session Title TBA
Evolve 24
9:00
How to Leverage Social Market Research and Social Media Listening to Gain Insights
Burt's Bees Division of Clorox
9:45
Networking & Refreshment Break
10:15
Can Automated Sentiment Analysis Be Less Accurate than Flipping a Coin?
Yahoo! Inc.
11:00
Social Media: One of the Most Powerful Tools In Your Market Research Tool Kit Today
FOX Broadcasting Company
11:45
Brand Communities and the Impact on Product Innovation
QuestBack
12:30
Lunch for Summit Participants
1:45
This session will be delivered by AARP.
2:30
Turning Measurable Social Media Insights Into Business Results
Crimson Hexagon
3:15
Market Research Done Social Media Style
Dell
Ad & Media Research
Ad & Media Research
8:15
How Media Agencies Use Cross Media Effectiveness Data Neo@Ogilvy, InsightExpress
9:00
Putting Emotion into Content and Advertising Research on TV National Geographic Channels
9:45
Networking & Refreshment Break
10:15
Movie Going in the Digital Age: How Changes in Media Consumption Have Changed the Movie Going Decision Making Process NBC Universal
11:00
Understanding How Consumers Interact with Media and Advertising Along the Way Time, Inc
11:45
The State of Man: Marketing to Men in Today's MacGuyver Manhood World SPIKE/Viacom Entertainment Group
12:30
Lunch for Summit Participants
1:45
Eyes Don't Lie: Bridging the See Say Gap Procter & Gamble and EyeTrack Shop
2:30
Using R-Language Choice Modeling to Optimize Advertising Decision Analyst & PepsiCo
3:15
Measuring the Immeasurable: Leveraging Primary Research to Consult Clients on Media Effectiveness AutoTrader.com
Mobile & Technology
Mobile & Technology
8:15
Transforming Air Travel through the Use of the Mobile Channel
JetBlue Airways
9:00
Taking it to the Streets: Designing the Mobile Web Survey Experience
Maritz Research
9:45
Networking & Refreshment Break
10:15
Incorporating Mobile into Your Voice of The Customer Strategy - SMS Text Based Customer Feedback
Best Buy
11:00
The Era of Untethered TV Begins: How Portability & Connectivity Change the Video Landscape
ABC TV Network
11:45
The Final Frontier: How Mobile Has Changed Brand Recognition
ShopSavvy
12:30
Lunch for Summit Participants
1:45
Learning Labs: Adaptive & Continuous Methods to Stay Ahead of Consumer Trends and Technology
Socratic Technologies
2:30
Breaking the "Survey" Paradigm through Mobile Research
Coca-Cola North America, Gongos Research
3:15
How InterContinental Hotels Group Created a Customer-Centric Mobile Strategy
InterContinental Hotels Group
Global Research & Insights
Global Research & Insights
8:15
OPEN SESSION
9:00
Integrating Consumer & Shopper Insights to Influence Choice at Retail
Kraft Foods
9:45
Networking & Refreshment Break
10:15
In-Depth Understanding of the B of BRIC: Insights into the Brazilian Consumer Market
Johnson & Johnson Consumer Brazil
11:00
Connected Devices Enabling New Behavior in Emerging Markets
Ericsson Consumer lab
11:45
Getting Things Done: Minimizing Hurdles in Global Innovation
Kimberly Clark Corporation
12:30
Lunch for Summit Participants
1:45
Transforming Dreamers into Riders: How Harley-Davidson Expands the Market By Deeply Understanding Emotions Along the Customer Journey
Harley-Davidson & Brandtrust
2:30
This session will be delivered by TNS.
3:15
Looking into the Global Technology Crystal-Ball
Nokia
Trends
Trends
8:15
Using Metaphor Elicitation to Capture the Mood of the Nation
Leo Burnett
9:00
The Cure for the Common Trend 2.0: How to Design and Communicate Trends that Spark Change
Target Corporation
9:45
Networking & Refreshment Break
10:15
Hispanic Millennials: New Strategies for Classification & Understanding the Importance of a Cultural Connection
Univision
11:00
Leveraging the Power of the Digital Market Research Ecosystem to Deliver Measurable Impact
Qualvu
11:45
U.S. Hispanics on Facebook: Behavioral Insights and Trends That Matter
Facebook
12:30
Lunch for Summit Participants
1:45
Applying the Political Model to the Creation of Great Advertising
Beam Global
2:30
Generational Marketing: Driving Relevant Insights Via Primary Research
Taco Bell Corporation / YUM! Brands
3:15
Digital Experimentation & Innovation: Where to Truly Break Through the Clutter with Millenials
Columbia Records, a Division of Sony Music
12:45-3:45
Half-Day Workshop
** Must register for this option. Space is limited What The Battle of Gettysburg Can Teach Market Researchers about Strategy – MetLife, The Center for Strategy Research, Inc.
2:30-4:00
Pre-Conference Summits resume
4:00-5:00
Kick off Keynote
The Art of Enchantment: How to Influence People's Hearts, Mind and Actions Guy Kawasaki, former chief evangelist of Apple, co-Founder of Alltop.com, Best-selling Author
5:00-5:30
Meet Your Match
5:30-6:30
Welcome Cocktail Reception
7:30-10:30
The Research Club Ocean's 12 Bash -
Restricted Numbers, waitlist may apply.
Reserve your
spot.
Tuesday, November 13, 2012
7:00-8:30
Registration & Morning Coffee
8:30-8:45
Official Conference Welcome
8:45-9:45
Keynote Sessions
Marvels and Flaws of Intuitive Thinking Daniel Kahneman, Eugene Higgins Professor of Psychology, Professor of Public Affairs Emeritus, Princeton University, Nobel Prize Winner in Economics, Best-Selling Author
9:45-10:30
Keynote Sessions
Seizing the White Space: How a Management Team Can Transform the Company through Business Model Innovation Mark Johnson, Author, Seizing the White Space
10:30-11:15
Networking & Refreshment Break
11:15-3:30
Breakout Sessions
(Rollover each seesion to see more details)
Insights Leadership & Transformation
Insights Leadership & Transformation
11:15
World-Class Market Research and Analytics: Road Map to Transformation
Merck
12:00
Raves, Faves, and Craves...This Is No Place for Complacency
Pizza Hut
12:45
Lunch
2:00
Come Together: Data, People and Music People Working Together to Transform EMI
EMI Music
2:45
Empowering the Voice of the Market Researcher at the Highest Levels of the Organization Samsung Electronics America
Data Analytics & BIG Data
Data Analytics
& BIG Data
11:15
A Consultant, Researcher & Client Walk Into A Bar: An Honest View of the Consumer Insights Process
Skim Analytics, Boston Consulting Group & Burger King
12:00
Big Data Customer Intelligence: Unraveling the Customer Experience Journey
Express-Scripts and EmPower Reserach, a Genpact Company
12:45
Lunch
2:00
Pushing the Envelope to Identify NEW Ways to Study Customer Behavior
Advance Auto Parts
Developing Products with Consumers, Not Just for Them: A Targus Story
Targus USA KL Communications, Inc.
12:00
Creating a Culture for Successful Innovation
Campbell Soup Company
12:45
Lunch
2:00
Atlantic City: Building a Foundation for Future Growth
The Mirman Group, LLC Chadwick
Martin Bailey
2:45
Insights into Action: Accelerating Differentiation in Innovation
Unilever UK
Strategy & Futuring
Strategy &
Futuring
11:15
Shattering the Proverbial Glass Ceiling: Tools and Techniques for Getting in the Game
The Walt Disney Studios Ticketmaster Post Foods Decipher, Inc.
12:00
Creating and Fostering Strategic Partnerships: Leading the Change from Functional Silo to Engaged Strategic Partnership
GE Healthcare
12:45
Lunch
2:00
The Changing Role of Marketing Research – What Served You in the Past Is Unlikely To Help You Today and In The Future
Shire Pharmaceuticals, Inc.
2:45
Taking Risk to Push a Company's Strategic Thinking
Liberty Mutual Insurance
ROI & Measurement
ROI &
Measurement
11:15
The Business Relevance of Linkage: Why Do it and What it Can Mean for Your Loyalty/Customer Experience Research
Hewlett-Packard
12:00
Where's the ROI? It's in the CLV! – The Bottom Line $ense of Customer Loyalty
GfK Customer Loyalty
12:45
Lunch
2:00
Market Research Milestones: Helping You to Drive Organizational Insights
GE Healthcare
2:45
Keep Your 'Friends' Close - Expanding Your View of Social Media Applications As Research Tools
Toluna
The New MR Toolkit
The New MR
Toolkit
11:15
How Mobile is Changing the Way We Capture Early Buyer Feedback
General Motors
12:00
High Octane Insights - Understanding What Drives Consumer Behavior
BP Fuels Marketing Burke, Inc.
12:45
Lunch
2:00
The Next Evolution of Shopper Insights…Behavior Design
PepsiCo
2:45
Comparison
of Website and
Survey-Based
Customer
Comments: Do
They Tell the
Same Story?
Maritz Research
Consultative Skill Development
Consultative
Skill
Development
11:15
Empathy
Bootcamp:
Storytelling that
Drives Strategic
Change
Starbucks
12:00
The Art of
Pecha Kucha:
DeVry's Template
for Activating
Insights through
Storytelling and
Visualization
DeVry Inc.
12:45
Lunch
2:00
Making an
Impact—Data
Visualization and
Deployment
Techniques that
Bring Research to
Life
BP
GfK
2:45
Data
Visualization: Using
Imagination to
Overcome the Data
Deluge
GE
Brand Insights
Brand
Insights
11:15
The Ideals
Behind Brand
Growth: Millward
Brown Hosts a
Conversation with
Jim Stengel
Millward Brown North
America
12:00
Linking
Brand Metrics To
Business Value:
Measuring the
Brand Health of a
"Smarter Planet"
IBM
12:45
Lunch
2:00
Structured
Qualitative
Research and Its
Ability to Impact
Consumer
Marketing
Emotion Mining
2:45
Listening is
Not Enough: Listen,
then Ask, to Unlock
Innovation
Affinnova
Interactive Discussions
Interactive
Discussions
11:15
The Next
Generation
Researcher:
Skillsets, Interests &
Backgrounds to
Look For & Nurture
Intel
12:00
Presenting the Winner of the Annual EXPLOR Award
12:45
Lunch
2:00
The Science of
Branding YOU
Career Systems
International
2:45
Understanding
Consumers at a
Deeper Level:
Getting Comfortable
with New Approaches,
Techniques &
Methodologies
Bloomberg News
3:30-4:00
Networking & Refreshment Break
4:00-4:45
Keynote Sessions
Consumer Insights – A Day to Learn, A Lifetime to Master Robert J. Atencio, Global Vice President, Consumer Insights, Pfizer Consumer Healthcare
4:45-5:30
Keynote Sessions
Leaders Make the Future (of Market Research and More) Bob Johansen, Future-Forecaster, Former President and Current Fellow, Institute for the Future, Author, Leaders Make the Future
5:30-6:30
Cocktail Reception
Wednesday, November 14, 2012
8:00-8:15
Official Welcome
8:15-9:00
Keynote Sessions
Winning the Story Wars Jonah Sachs, Author, Winning the Story Wars, Co-Founder & Creative Director, Free Range Studios
9:00-9:45
Keynote Sessions
Demise or Rebirth: A Moment of Truth for the Market Research Industry Philip Chambers, Senior Vice President Global Insights, PepsiCo
9:45-10:30
Networking & Refreshment Break
10:30-3:00
Breakout Sessions
(Rollover each seesion to see more details)
Insights
Leadership &
Transformation
Insights
Leadership &
Transformationt
10:30
Creating the
Future: Insight
Transformation at
L'Oreal USA
L'Oreal USA
11:15
Segmentation
as a Change Agent:
A Customer-Centric
Approach
SunTrust Banks, Inc.
Chadwick Martin
Bailey
12:00
Lunch
1:30
My Life in the
Trenches: Real Life
Adventures of a
Researcher
Dannon
2:15
Marketing and
Research: How to
Get More With Less
20th Television, Fox
Data Analytics
& BIG Data
Data Analytics
& BIG Data
10:30
Understanding the Eneablers of Insight Driven Innovation in India
Reliance Industries Limited
11:15
Pushing
Segmentation
Beyond the Obvious:
Using
Multi-Dimensional
Solutions to Develop
Actionable Segmentation
Gerber Products
Company
12:00
Lunch
1:30
It's an Inside
Job: The Benefits of
an In-House
Quantitative Market
Research Team
Takeda
Pharmaceuticals
2:15
Customer
Experience
Evolution: Driving
Customer Loyalty
Through Innovation
Fidelity Investments
Insight Driven
Innovation
Insight Driven
Innovation
10:30
Moving Beyond the Rational. Using Emotional Needs to Drive Brand Differentiation.
Protobrand & Marriott
11:15
Successful
New Product
Development: Using
Insights for
Consumer
Co-Creation for the
iPad App
Time Warner Cable
12:00
Lunch
1:30
Consumer
Insights: Unlocking
Growth
Hallmark Cards, Inc.
2:15
Creating New
Experiences for
Clamshell
Computing
Intel Labs
Strategy &
Futuring
Industry
Roundtables
10:30
Consumer
Goods & Retail
PepsiCo
11:15
Healthcare &
Pharma
Johnson & Johnson
12:00
Lunch
1:30
Technology
Hewlett-Packard
2:15
Financial
Services &
Insurance
American Family
Insurance
ROI &
Measurement
ROI &
Measurement
10:30
How
Real-Time Research
Will Transform
Insights, Marketing
and Product
Departments
GutCheck & Procter & Gamble
11:15
Break the
Rules & Transform
Your Consumer
Insights
HanesBrands
12:00
Lunch
1:30
Transforming
Your Tracking
Program for Today's
Multi-Dimensional
World
blueocean market
intelligence
Sesame Workshop
2:15
Session Title
TBA
iModerate
The New MR
Toolkit
The New MR
Toolkit
10:30
Falling Dow
+ Rising Tao: What
the Quest for
Balance Means for
Your Brand
C+R Research
11:15
Ready or
Not, Mobile is
Here… And
Demanding Change
Mary Kay Inc.
12:00
Lunch
1:30
Show Me the
Money: The Role
Psychology &
Understanding
Emotions Play in
Shopper Store and
Product Selection
PepsiCo
2:15
Genpop vs.
Targeted Sampling:
Can the "Crowd"
Predict the Behavior
of your Target
Consumer?
Infosurv
Consultative
Skill
Development
Consultative
Skill
Development
10:30
The Art of
Storytelling: Getting
Traction and Action
PepsiCo
11:15
Bringing
Research to Life
Through
Collaborative,
Engaging, and
Inspiring Work
Sessions
Logitech Inc.
Vital Findings
12:00
Lunch
1:30
Using Data
and Insights for
Storytelling
Brown-Forman
2:15
The Toughness
of Soft Skills
Heineken
International
Brand
Insights
Brand
Insights
10:30
Occupying
the Consumer Mind:
Bringing Your
Customer Segments
to Life
Belkin, Inc.
Quester
11:15
Creative is
Better: Rethinking
Consumer Panels To
Drive Innovation
Frito-Lay
Ideas To Go
12:00
Lunch
1:30
Leveraging the
"Honeymoon
Period": Three Tips
to Evaluate your
Early Customer
Lifecycle
CMI
Fidelity Investments
2:15
Moving Brands Forward Through A Multi-Dimensional View of Research
BuzzBack & 3M
Industry Roundtables
Industry
Roundtables
10:30
Consumer
Goods & Retail
PepsiCo
11:15
Healthcare &
Pharma
Johnson & Johnson
12:00
Lunch
1:30
Technology
Hewlett-Packard
2:15
Financial
Services &
Insurance
American Family
Insurance
3:00-3:45
Keynote Sessions
Netnography: A Powerful Approach for Social Media Insight Robert V. Kozinets, Professor of Marketing, Chair of Marketing Department, Schulich School of Business, York University
Business to Business