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Thanks again for joining us. We look forward to seeing you again next year!
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Agenda at a Glance
The Market Research Event Agenda at a Glance
Sunday October 18, 2009 - Pre-Conference Workshops
| Workshop A: 9:00 AM – 12:00 PM | D-I-Y Research Needn’t be a Dirty Word—A Practical Guide for Profit and Value Expert Facilitator: Jon Last, President, Sports and Leisure Research Group |
| Workshop B: 1:00 PM – 4:00 PM | Fast & Cost-Effective Consumer-Driven Early-Stage Package Design Expert Facilitator: Alex Gofman, Author, Vice President at Moskowitz Jacobs Inc. and Co-author, Selling Blue Elephants |
| Workshop C: 1:00 PM – 4:00 PM | Business, Market & Competitive Reconnaissance: Exploiting Growth Opportunities by Anticipating Change Expert Facilitator: Arik Johnson, Founder & Managing Director, Aurora WDC |
Monday October 19, 2009 - Pre-Conference Symposia
Segmentation | Marketing & Media Mix | In-store Research & Shopper Strategies | Web 2.0 & Community Research | Co-located with | Co-located with |
| | 8:15 Image & Logo Capturing: Valuing Added Value Ramon Ramos, Comcast Sports Group | 8:15 Segmenting Shopper Opportunities to Prioritize and Win Karen Gryson, The Coca-Cola Company | 8:15 The New School of Market Research – Creating an Insights Practice in the World of Social Media Meg Sloan, Facebook Brant Cruz, Chadwick Martin Bailey | 8:15 The Evolution of Packaging & Purchasing Environments Craig M. Vogel, FIDSA, Associate Dean, DAAP, University of Cincinnati | 8:15 The State of Online Research Panels Don Bruzzone, Bruzzone Research Steve Gittelman, Mktg Inc. |
| 9:05 Making Segmentation: How I Made Marketers Stop Worrying and Love Target Segments Stephen Chapdelaine, Amway Corporation | 9:05 CBS Television City at the MGM Grand: CBS’s Innovative Multipurpose Research Facility Eric Steinberg, CBS Television | 9:05 Getting Shopper Insights Off The Ground at Dr Pepper Snapple Group Jacob A. Ratner, Dr Pepper Snapple Group | 9:05 More for Less: Using Research Communities to Stretch Your Budget Christi Walters, Gongos Research Kristin Lozon, Domino’s Pizza | 9:05 Realizing a Sustained Collaborative Culture to Support Packaging Innovation RiCardo Crespo, Group Creative Director, Mattel Inc. | 9:05 Rethinking the Offerings of Your Research Vendors Simon Kooyman, KnowledgeNetworks Mr. Ashley Grace, ARS Group |
9:50 Networking Break | |||||
| 10:20 In-Market Measurement: The Power of Attitudinal and Behavioral Data | 10:20 How Goodyear Used Innovative Qualitative Approaches to Understand Retail Experience Kim White, The Goodyear Tire and Rubber Company | 10:20 You Can Have It All! How Entertainment Weekly Created a Hybrid Community Karen Bakos, Entertainment Weekly Sean Holbert, KL Communications | 10:20 Using Science to Enhance Package Utility Laura Bix, Michigan State University | 10:20 Updates on the Impact from Two Paradigm Shifts on Quality Rahul Sahgal, Annik Tom Anderson, Anderson Analytics Kumar Mehta, Cross Tab |
| 11:10 Negotiating the Hairpin Bends of Global Segmentation Research: A Tale of Survival and even (ahem) Success Stephen Chapdelaine, Amway Corporate Ravi Venkitaraman, Burke Inc. | 11:10 Bayesian Marketing Mix and ROI Rafael Alcaraz, The Hershey Company Mark Garratt, In4mation Insights | 11:10 Retailing: The Return to Personal Selling Herb Sorensen, Ph.D., Global Scientific Director, Retail & Shopper, TNS Sorensen |
| 11:10 Overcoming the Challenges of Packing Innovation in Traditional Industries Stuart F. Bedford, Dir. New Bus. Dev./Research, Sherwin-Williams | 11:10 Changes Needed in our Surveys to Improve Quality Bill MacElroy, Socratic Technologies Bernie Malinoff, element54 |
| 12:00 Lunch | |||||
1:30 Looking Under the Hood of Corporate Social Responsibility: A Nestle and BuzzBack Market Research Study | 1:30 An Intervention: Conventional Wisdom/Perceived Reality About Consumer Media Behavior versus The Simple Facts David Marans, A&E Networks | 1:30 Interactive Discussion: The Retail Environment of the Future | 1:30 Advisory to Advocacy: unleashing the viral power of online communities Dan Coates, Globalpark, Inc. David Witt, General Mills | 1:30 Building a Retail Brand through Packaging, Consumer Advocacy and Design Jon Weber, Creative Director, Metromint/ Metroelectro products of Soma Beverage Company | 1:30 Has Panel Research Hit the Wall? (And What to do About it) Hugh Davis, Toluna Kevin Lonnie, KL Communications |
| 2:20 Segmentation reveals new ways to Connect Optimally with Consumers in an Economic Downturn Tony Cardinale, Bravo, Oxygen, & Women at NBCU, NBC Universal | 2:20 Better Return on Smarter Investment: Know Your Target Chris Gaebler, VP, Sony | 2:20 From Shoppers Insights to Activation: Re-defining the Lip Balm Category
| 2:20 Revolutionizing Market Research: Utilizing Interactive Surveys and Reporting to Increase both Respondent and Client Engagement Kristin Luck, Decipher | 2:20 Get Stimulated: Innovating Through Challenging Times Andrew Pek, Author, Stimulated! | 2:20 Research Quality from the MR Buyer's POV Tim Davidson, Prevision Surveys Jon Last, Sports and Leisure Research |
| 3:05 Networking Break | |||||
| 3:35 Leveraging Consumer Segmentation: Learning to Build A Brand Paula Alexander, Burt's Bees | 3:35 Marketing Research Momentum: The Scale Effect of Leveraging Global and Cross-Category ROI Research Mike Menkes, Analytic Partners | 3:35 Potential-Based Segmentation of Retail Trade Areas: A Marketing Investment Model Jim Sellers, Manager, Retail Growth Marketing, FedEx Services/FedEx Kinko's | 3:35 Respondent Engagement: Creating the Optimal Respondent Experience Without Breaking the Bank Rebecca Zogbi, Dunkin’ Brands Inc. Donna Wydra, Socratic Technologies | 3:35 Using Social Media to Gain Insights for Packaging Innovation Randolf Kosloski, Senior Marketing Insights Manager, MeadWestvaco (MWV) Irman Syed, MeadWestvaco (MWV) | 3:35 New Data on What Respondents Respond to Melanie Courtright, DMS Research Randy Brooks, Directions Research |
| 4:25 State of Men and Gamers Kimberly Maxwell, Spike | 4:25 Multimedia 101: Understanding Consumers Use of Multimedia in the Evolving Interactive Space Stephanie Balderrama, Consumer Insights GroupMichael Durange, HBO | 4:25 Data is HGH at 24 Hour Fitness Terrance Morgan, Senior Director of Member Insights, 24 Hour Fitness, Inc. | 4:25 Going beyond the numbers: The Power of Private Communities Panelists: Allison O'Keefe, MTV Dan Comenduley, United Airlines Katherine Wintsch, The Martin Agency
| 4:25 Packspex: There's More Than Meets the Eye Shane Skillen, Hotspex, Inc. | 4:25 New Dimensions of Data Quality Randy Stone,MMA John V. Colias, Decision Analyst, Inc |
5:15 Evening Keynote | |||||
| 6:00 Welcome Reception & Grand Opening of the Exhibit Hall | |||||
What’s New & Next In Packaging Research
Tuesday, October 20, 2009 - Main Conference
| 7:00 Registration & Morning Coffee | 9:45 Networking Break sponsored by: Target Quality with MarketTools |
| 8:00 Official Welcome From Conference Chairwoman Kelley Styring, Principal, Insight Farm | 10:30 How Consumer & Market Insights Steers Company Strategy & Innovation Joan Lewis, Global Consumer & Market Knowledge Officer, The Procter & Gamble Company |
| 8:00 Yes! Proven Ways For Market Researchers to Become More Persuasive Dr. Noah Goldstein, Professor, UCLA Anderson School of Managemetn and Co-Author of YES! | 11:15 Trend Surfing: Creating Waves of Change 11:30 Crowdsourcing: Unleashing the Power of Crowds to Unveil Rich Insights |
| 8:45 Buyology: The Truth & Lies About Why We Buy Martin Lindstrom, Author Buyology | 12:15 Lunch 1:00 Dessert & Coffee in the Exhibit Hall |
| Insight Driven Innovation | Analytics & Measurement | Marketing & Brand Insights | Marketing Research Leadership & Management | Business To Business Research | EXPLOR Awards | Trends & What's Next |
1:30 Hyundai's Evolving Emotional Connection With Consumers | 1:30 Linking Customer Sat to Sales Through Mystery ShoppingSteve Hawter, CiCi’s University and Dr. Skip Cindric and Mae Nutley, CRI | 1:30 | 1:30 Cohabitation: | 1:30 Getting to know the Small Business customer and evolving products to work for them – a Holistic Research ApproachCharu Ahuja and Scott Vanderbilt, Network Solutions
| 1:30 Media Mix Measurement at the Olympics Horst Stipp, NBC Universal David Tice, Knowledge Networks, Inc. | 1:30 Developing the Model For How Online Brand Communities Work Michael Hall and Andrew Cooper, Verve |
| 2:15 Your Consumers Have the Answers; Don’t Wait ‘til the End To Ask Them Susan Robertson and John Pfeil, Ideas To Go, Inc. | 2:15 Measuring Marketing Effectiveness in a Data Deficient Environment Sudeep Haldar, Kraft Foods Anil Kaul, AbsolutData Research and Analytics | 2:15 Driving Business Value by Fully Integrating Customer Satisfaction & Loyalty Feedback into the Business Planning Process Susan Prendergast, Wells Fargo Bank | 2:15 Grow Your Impact: A Change Management Toolkit for Marketing Research and Consumer Insight Leaders Jennifer S. Nelson, Johnson & Johnson Group of Consumer Companies, Consumer Healthcare | 2:15 B2B Segmentation: Helpful hints to address challenges in segmenting organizations. Andrew Vranesic, General Electric (Healthcare-IT) | 2:15 Neurological Testing Reveals the Truth of Audience Engagement Dr. A.K. Pradeep, Neurofocus, Inc. Mark Potts, Mindshare | 2:15 Boomers, Gen Xers & Millennials – Aspirations and Hard Choices – An Ethnographic Exploration of 3 Generations in the New Economy Robert Miner, Sachs Insights |
3:00 Networking Break | ||||||
| 3:30 From Engineering- Driven NPD to Customer-Lead: Using MR to Shift Focus Lisa Huck, Plantronics, Inc. | 3:30 Linking Brand and Customer Experience Research, While Shortchanging Neither Keith Chrzan , Maritz Research | 3:30 From Hostile to Loyal: Midas International’s Customer Experience Transformation Garry Rosenfeldt, Midas International | 3:30 At Microsoft Research, Quality is Job One | 3:30 20 Days Around The World of Benefits Brokers: A Case Study Neil Marcus, MetLife Mark Palmerino, Center for Strategy Research, Inc. | 3:30 Exploring Dimensions of Delicious with Kraft Foods Carol Fitzgerald, BuzzBack Market Research and Amelia Strobel, Kraft Foods | 3:30 Real Experiences in Real Time: Merging Online Bulletin Boards with Home Usage to Get Closer to ConsumersEmily Baum, Kimberly-Clark Debi Wyrick, BurkeKendall Nash, Manager, Burke
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| 4:15 Using Hybrid Research to Fuel the Early Stage Development of Ideas An eBay Case Study Mike Katz, eBay Peter Mackey, Invoke Solutions | 4:15 Measuring and Improving the Long-term Impact from Marketing for Fast Moving Consumer Goods Rick Abens, Conagra Foods | 4:15 Extracting More Value from Multiple Data Streams to Drive Customer Loyalty Paula Harries, CVS/Caremark | 4:15 Lead, Don’t React: Transforming Market Research to Improve Business Partner Engagement and Drive Action | 4:15 Driving Organic Growth Through Key Account Expansion Warren B. Frankel, Opinion Research Corporation Craig Hendrix, Quintiles | 4:15 Managing Knowledge; Maximizing Returns Luke Allen, Nunwood Katrina Rochowski, Orange | 4:15 Market Research & Innovation: Can this Marriage be Saved? Diane K. Ray, NMI Natural Marketing Institute |
| 5:00 Knocking down Silos to Drive Innovation Momentum Mike MADDOCK, Maddock Douglas Javier FLAIM, Maddock Douglas | 5:00 Decision Pathway Modeling: Understanding How Your Customers Get To Yes Mike Mabey, CMI Anne Hale, Pfizer, Inc. | 5:00 Transitioning to A Customer Centric Organization: Giving Customers a Seat At the Strategic Decision Making Table, Megan Crowley, Norwegian Cruise Line | 5:00 Extending the Value of Research Through Information Dissemination Dr. Bill MacElroy, President, Socratic Technologies | 5:00 Determining Customer Loyalty Action Priorities In Small-Sample B2B Studies Erik Andersen, GfK Customer Loyalty | 5:00 EXPLOR FINALINST PANEL Last chance to hear from the finalists in the EXPLOR Panel! | 5:00 The Role of Market Research in Guiding GM Through Bankruptcy Sigal Cordeiro, General Motors |
5:45 Networking Reception Co-sponsored by C&C Market Research, Chadwick Martin Bailey, Communispace, Greenfield Online a Part of the Toluna Group, KL Communications, Maddock Douglas, MarketTools , and TNS.
Wednesday, October 21, 2009 - Main Conference
8:00 Toyota: Continuous Improvement Through Research Steven Sturm, Group Vice President, Americas Strategic Research & Planning and Corporate Communications, Toyota Motor North America, Inc. | 10:20 Why quality doesn't matter A report on the terminal illness of Survey Research Stan Sthanunathan, Vice President , Marketing Strategy & Insights, The Coca-Cola Company |
| 8:45 Lessons from the White House: Stories From Obama’s Lead Pollster & Strategist Joel Benenson, Lead Pollster & Senior Strategist, The Obama Administration | 11:00 Innovation & Growth: Cultivating The Game changers Ram Charan, Author of Leadership in Times of Economic Uncertainty & Co-Author Game Changer |
9:30 Networking Break 10:10 Presentation of the Annual EXPLOR Award | 12:00 Lunch |
| Insight Driven Innovation | Analytics & Measurement | Marketing & Brand Insights | Market Research Leadership & Management | Tools & Techniques | Trends & What’s Next |
1:15 The Secret to MTV Networks’ Online CommunityDavid Iudica, MTV NetworksEllie Sykes, Vision Critical | 1:15 Choice Modeling and Market Simulation in the Telecommunications Sector John V. Colias, Decision Analyst, Basile Goungetas, AT&T | 1:15 An Inspired Performance in the Fast Changing Luxury Market: How Market Intelligence Fuels Infiniti’s Success Larry Rosinski, Nissan North America | 1:15 Growing Leadership at All Levels: Driving Decision Making Within An Organization Regina Lewis, InterContinental Hotels Group Donna Wydra, Socratic Technologies | 1:15 VOC Integration – How to Make Multiple Sources of Customer Data Work Together D. Randall Brandt, Maritz Research | 1:15 Young Love: A Groundbreaking Study of Kid (and Parent) Brand Affinity Wynne Tyree and Joanna Fanuele, SmartyPants |
2:00 Speed Networking: Part 2
| 2:00 ProFending: Leveraging Consumer Knowledge to Predict, Prepare for, and Outwit Your Competition Justin Masterson & Ann Calcara, Seek, inc. | 2:00 5 Gum: New and Timeless Methods To Build and Grow A Blockbuster New Teen Brand Barry Calpino, William Wrigley Jr. Company | 2:00 Leadership Through Transparency: Next Steps on the Road to Industry Data Quality Bob Lederer, RFL Communications, Incorporated | 2:00 Grow by Focusing on What Matters: Strategy in 3-Circles Professor Joe Urbany, University of Notre Dame | 2:00 Consumer Strategies in the Emerging U.S. Economy Hoss Tabrizi , Strategic Marketing Sciences Eric Sandberg, e-Rewards Market Research |
| 3:00 See the Future: Deciphering Innovation Patterns to Find Tomorrow’s Opportunity Space Elliot Rossen, GfK Strategic Innovation | 3:00 Insights from the US Census: Innovative Data Collection and Emerging Data Access Tools Mr. Thomas Mesenbourg, U.S. Census Bureau | 3:00 Furthering Segmentation Adoption Through Storytelling & Creativity Radha Subramanyam, Yahoo! | 3:00 Do-It-Yourself Research: Universal Studios Hollywood's Experience Shifting to a DIY Internal Research Department Wendy Kheel, Universal Studios Hollywood | 3:00 Prediction Markets 101: Tapping the wisdom of crowds to predict the future Jared Heyman, Founder & President Infosurv Inc | 3:00 The Live Well Collaborative: A leading edge partnership and innovation model betweencorporations and universities to develop products and services for the 50+ consumer. Craig M. Vogel, University of Cincinnati |
| 3:45 Creating New Growth by Innovating Against Consumers’ REAL Problems David J. K. Goulait, Goulait & Associates Anne Lilly Cone, formerly with Procter & Gamble | 3:45 Analytics & Measurement Wrap UpStill have questions left unanswered? Join with fellow attendees for a lively discussion on quantitative research to conclude your event experience.
| 3:45 Marketing & Brand Insights Wrap UpStill have questions left unanswered? Join with fellow attendees for a lively discussion on marketing and brand insights to conclude your event experience.
| 3:45 Innovations in Communication Strategy: Delivering Results that Resonate Amelia Strobel, Kraft Foods | Tools & Techniques Wrap UpStill have questions left unanswered? Join with fellow attendees for a lively discussion on tools and techniques to conclude your event experience. | 3:45 Understanding Global Consumer Trends: A look at the year ahead Jacqueline Anderson, Forrester Research |