Tuesday, October 14, 2008 |
Design your own agenda! There are 7 concurrent symposia - you can attend any session, in any symposia during each time period. |
| SEGMENTATION | MEDIA RESEARCH | USER EXPERIENCE & DESIGN | RESEARCH FOR THE GLOBAL MARKETPLACE | BUSINESS TO BUSINESS RESEARCH | INSIGHTS 2.0 | INDUSTRY TRENDS |
8:15 - Designing and Using Segmentation Research to Facilitate the Pursuit of Profitable Growth UBS | 8:15 - From Dull to Delightful: Digital Paths to Filling the Shopping Cart Microsoft, Ogilvy Chicago, Mindshare Worldwide | 8:15 - Dovetailing: Making Macro-Micro Connections for People-Centered Innovation Philips Design | 8:15 - Understanding the Changing Middle East Traveler: Focus on an Untapped Market Opportunity InterContinental Hotels Group, Euromonitor International | 8:15 - This session will be delivered by Market Tools. | 8:15 - Next Generation VOC: Bringing the Customer to the Conversation and the Conversation back to the Customer Wells Fargo Bank | 8:15 -Web Survey Design: The Emerging Research Record Market Strategies |
| 9:00 - 5 Minute Transition |
9:05 - Best Buy’s New Insight Best Buy | 9:05 - The EX Factor: The New Entertainment Experience Time Inc. | 9:05 - Designing AWorld-Class Customer Satisfaction Measurement Process for Web Hewitt Associates, LLC | 9:05 - Using an Integrated Market Intelligence Platform to Monitor the Homecare Global Market Liquide Santé International | 9:05 - Building Global Online BtoB Panels: An Innovative and Compelling Approach Research Now | 9:05 - Building Blocks of Engagement: Practical Components of Research Community Design SocraticTechnologies, Inc. University of Notre Dame | 9:05 - Survey Fatigue in Online Research Panels and its Effect on Future Cooperation, Lightspeed Research |
| 9:50 - Networking Break |
10:30 - Increasing Knicks’ Efficiency off the Court Using Database Analytics: The Garden’s Approach Madison Square Garden L.P. | 10:30 - Passionistas – The New Empowered Consumer Yahoo! | 10:30 - Design-Driven Deliverables: Adding Dimension toYour Research W5® | 10:30 - Real Time Customer Experience Measurement at Airports Using the Mobile Channel Airports Company of South Africa (ACSA) | 10:30 - Measuring Satisfaction of Your Largest Clients: How to Do It Right MetLife | 10:30 - Act Small, Go Global Global Consulting Marketing, InterContinental Hotels Group | 10:30 - Survey Research:A Dying Industry: Can We Save It? The Client Perspective |
| 11:15 - 5 Minute Transition |
11:20 - Driving Improvements in Customer Value By the Fusion of Behavioral Data and Attitudinal Insight. Wells Fargo | 11:20 - Measuring the ROI of Emerging Media Vehicles ARSgroup | 11:20 - Developing a Multi-Variate Testing Program for your Website – A Primer RedEnvelope | 11:20 - Global Real-Time Sampling: Expand Our Respondent Pool Beyond Panel Greenfield Online, Inc. | 11:20 - How Network Solutions’ Small Business Social Network Provides Continuous Learning and Generates Insights to Drive Innovation Network Solutions | 11:20 - Aloft and Second Life: The Story of a Hotel Brand Designed in an Online Community Starwood Hotels | 11:20 - Achieving a “Census Balanced” Research Sample Marketing Research Services, Inc. |
| 12:05 Lunch |
| SEGMENTATION | MEDIA RESEARCH | USER EXPERIENCE & DESIGN | RESEARCH FOR THE GLOBAL MARKETPLACE | BUSINESS TO BUSINESS RESEARCH | INSIGHTS 2.0 | INDUSTRY TRENDS |
1:30 - Driving Business Results Through Strategic Consumer Needs Activation: Using Need Based Segmentation to Drive Innovation and Portfolio Strategy Globally The Coca-Cola Company | 1:30 - The Arrival of the Millenni-Adults Sachs Insights | 1:30 - Starwood Hotels & Resorts: Multiple Brands, Common Threads Starwood Hotels | 1:30 - Global Guru: Using Ethnography to Uncover Fresh Insights Across Cultures Psyma International, MeadWestvaco Corporation | 1:30 -Building Successful New Products Based on What Customers Say Sun Microsystems | 1:30 - Uber Snackers: Using Communities to Understand Growing Consumer Spaces Frito-Lay, Inc., KL COMMUNICATIONS | 1:30 - Feeling the Pulse of Today’s Youth: What Makes a Brand Great to Today’s Youth? e-Rewards Market Research and Hall & Partners |
| 2:15 - 5 Minute Transition |
2:20 - Creating Memorable, Actionable & Relevant Segmentation Seek | 2:20 - Optimizing Marketing Channel Mix StubHub | 2:20 - The Convergence of Disciplines:Combining Analytics, Insights & Design to Drive Change & Innovation Cheskin, eBay, Inc. | 2:20 - Emerging Market Research– Brazil, Russia, India, China– In the Development of Global Products General Motors | 2:20 - Attitudinal and Behavioral Differences Between Consumers and Businesses Toward Green HANSA | GCR | 2:20 - Measuring Corporate Reputation 2.0 IBM | 2:20 - The Voice of the Respondent Survey Sampling International |
| 3:05 - Networking Break |
3:35 - ConsumerVinsights™: Translating Strategic Insights into Action with Occasion Based Segmentation E & J GalloWinery | 3:35 - The Next Generation of Digital Advertising Effectiveness, TNS | 3:35 - Everyone has a story to tell: Listen Deeply and Bring Your Customers’ Stories to Life! GE Healthcare | 3:35 - Are They Ready For Some Football… American-Style? National Football League | 3:35 Understanding Market Barriers and How They Interfere With Brand Choice Across Categories & Countries Synovate Customer Experience | 3:35 - FindingValue in Social Networks CNET Networks Entertainment | 3:35 - The GallupWorld Poll: Insights for Global Decision Makers Gallup |
| 4:10 - 5 Minute Transition |
| 4:15 - Consumer Goods INDUSTRY THINKTANK | 4:15 - Media INDUSTRY THINKTANK | 4:15 - Technology INDUSTRY THINKTANK | 4:15 - Pharma & Healthcare INDUSTRY THINKTANK | 4:15 - Business to Business INDUSTRY THINKTANK | 4:15 - Financial Services INDUSTRY THINKTANK | 4:15 - POPULATION PROJECTION |
5:00 - Conclusion of Symposia 5:15 - Welcome Keynote: Kelley Styring, Author, In Your Purse: Archaeology of the American Handbag 6:00 -Welcome Cocktail Reception |