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Ad & Media Research
AGENDA AT-A-GLANCE |
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Monday, November 7, 2011 – Conference Symposia & Main Conference Kickoff Keynote
8:00-3:00pm – Conference Symposia:
| Segmentation | Shopper Insights | Social Media & Communities | Ad & Media Research |
| Mobile & Technology | BRIC & Emerging Markets | Trends & What's Next |
Ad & Media Research
| 8:00 | How US Consumers' Ethnic Identity
Influences Media & Purchase Habits Yahoo! |
| 8:45 | Sesame Street Multi-Platform Study Sesame Workshop |
| 9:30 | Networking break |
| 10:00 | Our Increasing Emotional Connection to
Food and the Influence of Food Media Scripps Networks (Food Network, Cooking Channel) |
| 10:45 | "Yes, We Hear You." Capturing the Whole
Picture of Your Target Audience Research Now |
| 11:30 | Best Practices in Cross Media Marketing
and Measurement InsightExpress & The Walt Disney Company |
| 12:15 | lunch |
| 1:30 | Generational Media Differences Impact on
Design CBS Interactive |
| 2:15 | Measuring the Value of Engagement in a
DVR World TiVo |
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