8 Year Supporters

Special thanks to TMRE's longest running supporters:

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  KL Communications, INC.

  KL Communications, INC. (KLC) is a full service marketing consulting firm specializing in online research communities. Our research communities feature an interactive/service oriented environment. As part of our personal touch, KLC assigns a Dedicated Administrator who responds to all inquiries within 24 hours. KLC’s tradeshow division, “DirectConnect”, addresses B2B sampling concerns by interviewing your customers right on the tradeshow floor. Typically 1/2 the respondents who complete an interview will also commit to joining an online panel. KLC also places great emphasis on the clear communication of the research findings. Our reports will emulate your own style. We are also adept at adding multimedia elements to your reports/presentations as well.
  www.klcommunications.com
  
  Q:Where do you see the market research industry in 2015?
  A:I think the old broadcast conventions of marketing and advertising are quickly breaking down and a byproduct of their destruction is the reinvention of MR. As companies seek out and require an interactive conversation with their customers and prospects, researchers will now be called upon to truly deliver the voice of the customer. This will bring in a new generation of researchers who are curious, social networking savvy and unafraid to express their opinions. The old guard of traditional reactionary researchers will simply fade into obsolescence.
  -Kevin Lonnie, President, klonnie@klcommunications.com, 732-224-9991
  
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  Socratic

  Socratic Technology is a full-service, research-based consultancy focused on helping our clients develop successful products and services. We build proprietary, interactive tools that accelerate and improve research methods for the study of global markets. We specialize in research and consulting for the business-to-business and consumer products sectors. For more information, please visit us at
  www.sotech.com
  
  Q:What is the most exciting thing happening in the market research industry right now?
  A: Socratic is excited to see the "mainstreaming" of technology as a major force in research design and innovation, a level-change over simply driving research efficiencies. Socratic partners with many forward-thinking clients to incorporate visualization, contextualization, interaction, and virtualization techniques into their online qualitative and quantitative research programs. By bringing respondents closer to the moment of truth, our clients gain valuable information and insights that were previously unattainable. On the front end of this trend, Socratic is adopting integrated mobile research platforms to gather real-time, moment of truth, and contextual insights across a wide range of business and research topics.
  - Young Ko, Executive Vice President, young.ko@sotech.com, 415-430-2200
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