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TMRE | 2-4 Year Supporters
2-4 Year Supporters
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2-4 Year Sponsors & Exhibitors
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20|20 Technology, a Division of 20|20 Research, is a global leader in Online Qualitative Research, offering: QualBoard™ (bulletin boards), QualMeeting™ (webcam interviewing), QualAnywhere™ (mobile research) and QualJournal™ (blogging). We also provide multi-language, worldwide support and training, veteran project managers, qualitative recruiting and an on-going series of free, nationally-recognized webinars.
Q: What is the most exciting thing happening in the market research industry right now?
A: The most exciting trend in the industry is the explosion of qualitative research tools and capabilities. Online capabilities and platforms now provide research methods never before realized from bulletin boards to journaling to mobile to webcams and, most recently, to fully integrated quant-qual research. Researchers have more exciting, easy-to-use and revealing tools available to them than ever before. The 20/20 Research development team is continually challenged by our clients to develop ever more effective and efficient methods to glean ever more accurate insights. We are experiencing the most dynamic research era of the past 25 years.
- Jim Bryson, CEO, jimb@2020research.com, 615-732-7757 -
Analytic Partners is a leading independently-held global marketing research firm, specializing in highly-customized, results-oriented analytics including marketing mix modeling, segmentation, predictive modeling, loyalty analysis and optimization. Our results-oriented work enables deep business insights and our value-added consulting services significantly improve sales and profit performance for clients around the world.
http://www.analyticpartners.com/
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Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment™ panelist recruitment technique, its patented double opt-in permission standards, and its Authentic Validation™ techniques to ensure the most legitimate, secure survey responses. With industry-leading reach to IT decision influencers, small business owners and to numerous, heavily-profiled consumer markets it's no wonder that over 200 market research firms look to Authentic Response for their global online sample needs.
http://www.authenticresponse.com
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C&C is a national market research company offering competitive prices, quick turnaround, and quality work. Surveys and focus groups are conducted on a host of goods and services in over 32 of our locations in the United States. All offices are equipped with broadband connections and highly trained staff.
http://www.ccmarketresearch.com
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Consumer Insights Group (CIG) is a full-service market research firm excelling in innovative, custom methods to provide immediately actionable results. CIG is a small and dedicated team that includes some of the industry’s most experienced behavioral specialists and usability experts. Each member of our team is award-winning with more than a decade of experience and each is a knowledge authority in behavioral sciences and human computer interaction (HCI). The CIG team has been at the forefront of interactive and online research since the inception of the consumer-focused Internet. It is a vast wealth of hands-on experience and established knowledge that differentiates us from other research teams. We have helped clients in a wide range of industries optimize their products, understand their current and potential consumers, and innovate intelligently. With our unrivaled consumer research experience and cutting edge methods and tools, we can develop a qualitative, quantitative, or hybrid methodology to get you the insights you need to succeed.
http://www.consumerinsightsgroup.com
Q: What is the most exciting thing happening in the market research industry right now?
A: The most exciting thing happening in the market research industry right now is the emergence of online qualitative tools and techniques. Clients and researchers alike have flocked to these methodologies because of the time-and-cost savings they afford, but to experienced researchers, their benefits go far beyond what they save. At CIG, we are thrilled about the advent of new technologies not just because of what they can save, but more so because of what can be gained. While most of the new online qualitative technologies are designed to be easy to implement for even the newest market researcher, experienced practitioners know that the greatest value comes from using the technology and tools in innovative and customized ways, sometimes alone and sometimes in conjunction with other methodologies, or even with technology from other industries. What makes new technology so exciting is that it can be used to glean far more accurate insight into the true behavior of consumers not only in their own environment and on their own time, but longitudinally as they learn and adapt to products. As experienced market researchers, it is our job and our pleasure to guide clients beyond the temptation to merely use these technologies out-of-the box to conduct traditional research quickly and cost-effectively, but instead to demonstrate how consumer behavior experts can utilize a host of tools and technologies, including emerging ones, to glean truly actionable AND accurate consumer behavior insights.
- Saleena Andrea, Executive Director of Research
For more information please contact Stephanie Balderrama, President, stephanie@consumerinsightsgroup.com, 703-327-4485 -
Corporate Research International
Corporate Research International is a global leader in customer loyalty research through Mystery Shopping, Customer Surveys and Employee Surveys. Through our research programs, we can link data to store sales and performance to help improve business performance. Every program is customized with the exact goals of the client in mind.
http://www.corpri.com
Q: What is the most exciting thing happening in the market research industry right now?
A: "The most exciting aspect of Market Research we are experiencing comes from the international growth we are seeing from a Mystery Shopping standpoint."
-Brad Holdgreve, Vice President of Sales, brad@corpri.com, 419-422-3196 x. 218 -
Decipher
Decipher specializes in online survey programming, data collection, data processing & reporting and custom technology development. Utilizing Web-based applications Decipher integrates state of the art technology with traditional research techniques. Decipher's survey and data reporting tools enable users to automate post field production, significantly increasing the accuracy and quality of research reporting.
Q: What is the most exciting thing happening in the market research industry right now?
A: As a firm focused on emerging research methods and new technologies, we’re particularly encouraged by the greater acceptance and adoption of mobile research methods. Researchers have historically been hesitant to adopt new tools and techniques. Mobile is becoming an instrumental part of both qual and quant approaches – from exit and event/onsite interviewing to diary studies and ethnographies. The understanding that we need to evolve more rapidly to keep pace with how consumers are interacting with each other as well as with brands is paramount to our growth (and survival!) as an industry.
-Kristin Luck, President, Kristin@decipherinc.com, 310-713-6622 - Focus Coast to Coast is an association of top rated focus facilities across the U.S. and Eastern Europe. Typically, each facility features: four focus group suites including spacious viewing areas (up to 25 clients), separate client lounges and one extra large multipurpose focus group room. Outstanding show rates with extensive recruiting experience for consumers, businesses, medical professionals, adolescents, Hispanics and other minorities. State-of-the-art AV, FocusVision Worldwide videoconferencing and ActiveGroup videostreaming. Other services: mock juries, taste tests, product trial tests, dial tests, simulated store tests, usability tests and ethnographic studies. Facilities available in the U.S.: Atlanta, Boston, Chicago, Columbus, Dallas, Des Moines, Ft. Lauderdale, Hartford, Houston, Los Angeles, Miami, New York City, Philadelphia, San Francisco, Tampa, Washington DC and in Eastern Europe: Moscow, Kiev and St. Petersburg.
http://www.focuscoasttocoast.com
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GfK Custom Research North America
Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fourth largest market research company.
A full-service fact-based consultancy, GfK Custom Research North America combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada.
Beyond our sector-specific experts, specialty practice areas and research centers for excellence, we deliver unmatched knowledge and insights designed to help your business grow.
By offering you access to several of the world's largest databases combined with a full-range of ad-hoc research services, GfK Custom Research North America delivers proven, state-of-the-art solutions developed from a 360° view of your market.For more information please visit our website.
http://www.gfkamerica.com
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Globalpark helps organizations manage what matters across their business. Our panel, community and survey solutions yield the most cost-effective, reliable insights to drive loyalty, revenue and reach. For 10 years, Globalpark has served leading brands and market research agencies, including: DaimlerBenz, General Mills, GfK, Nintendo, TNS, Warner Music and Wrigley. For more information please visit our website.
http://www.globalpark.com
Q: Where do you see the market research industry in 2015?
A: By 2015, the market research industry will wonder how and why it was ever separated from consumer engagement in the first place. Leading organizations will have figured out the secret to MROC success, blending overt insights collected via reliable quantitative and qualitative feedback with covert insights collected via social media. The endless debates regarding the validity of online samples will be resolved - when and where required, MROCs will be stratified and / or supplemented to ensure a representative sample for those large decisions that demand accuracy. Particularly interesting will be scientific analysis of brand advocates, determining what drives affinity as well as how to generate systematized word of mouth campaigns.
-Dan Coates, President
For more information, contact Dean Wilson, Vice President, dean.wilson@globalpark.com, 888-299-9422 x 102 -
Invoke Solutions is the leading innovator of real-time researching technologies that help businesses gain instant insight into the opinions, views, and dynamics of their customers, employees, and other constituents. Unlike traditional, costly, and decades-old research methodologies, Invoke offers text message based point of experience research and live online research sessions with large, targeted audiences to give businesses robust, trustworthy results with the depth of insight needed to drive real understanding.
Invoke partners with leading research firms and Fortune 1000 companies to enable faster, smarter decisions throughout the marketing and product innovation lifecycle.
http://www.invoke.com
Q: What is the most exciting thing happening in the market research industry right now?
A: As someone who came to market research through the side door of the advertising business, I’ve often lamented the fact that the industry was dominated by too much data and not enough true insight. What good is research if it only tells you WHAT people are doing but not WHY? How are you able to meet a customer’s needs if you don’t understand the feelings and emotions driving those needs? What excites me about what’s happening right now is the emergence of so many interesting qualitative tools and techniques that are meant to get beneath the numbers to truly understand the drivers of consumer attitudes and behavior. From our own large scale online qual platform to more social media-like tools such as Revelation, online qualitative is finally being thought of beyond the simple online focus group, one-on-one chat or bulletin board environment. I’m even more excited when I think about what’s yet to come.
-Peter Mackey, EVP of Research & Business Development, peter.mackey@invoke.com, 203-323-7400 x. 3530 
MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). We provide leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. MarketTools specializes in Optimization Research, Segmentation Studies, Shopper Insights and Social Media Research. Our custom market research services are supported by MarketTools' groundbreaking Advanced Analytics team and our suite of market research software. Our data quality solution, TrueSample®, ensures that online research respondents are Real, Unique and Engaged™, leading to higher quality online research results. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™.
MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London
http://www.markettools.com
<Back to Top> Mindwave Research is a leader in full-service research, and has conducted custom studies in more than 30 countries for more than 100 leading companies since its launch in 1999. We employ a cohesive balance of multi-faceted professionals, cutting edge technology and best-in-class processes to deliver proven results in qualitative and quantitative research. Our teams have designed and executed some of the most innovative studies for a broad range of demanding clients from around the world – and the services we provide are a reflection of in-depth expertise in applying methodologies and techniques that help you see your customers in a clearer light.
http://www.mindwaveresearch.com
Q: What is the most exciting thing happening in the market research industry right now?
A: -I’m most excited about the innovative ways that market research integrates advances from other industries to drive improvements in research techniques, processes and quality. We’re doing it with the technology industry, leveraging telepresence for qualitative research as one example – and we see other firms tapping neuroscience to understand emotive-driven behavior, biology (eye-tracking) to track physical response to advertising, media to understand social influences, and so on. This is a terrific illustration of how our community continues to press the envelope and use the best resources around us to deliver optimal results for our clients.
Jonathan Hilland, President/CEO
For more information please contact Tonya Parsons, Vice President of Research and Marketing Programs, tparsons@mindwaveresearch.com, 512-617-4939-
Mktg., Inc. has championed the need for standardized metrics for online research. We have analyzed over 200 panels in 35 countries. The Sample Source Auditors™, a division of Mktg., Inc., provides unique online sample quality measures and solutions. Real ID™ provides a stable sampling frame. Each respondent is demographically and behaviorally profiled with ten segmentation models generated through the Grand Mean Project®. Real ID™ verifies that respondents are real, engaged, distinct and Micro-Behaviorally Targeted™ - you get to know your respondents! The Grand Mean Project® continues to analyze panels; and Consistent Track®, measures panel predictability and consistency through time.
http://www.mktginc.com/
Q: What is the most exciting thing happening in the market research industry right now?
A: Why Quality of course!! The halcyon days of probabilistic sampling are dead, online research has reached a state of maturity and is now responsible for its own ills. End users are coming out of their slumber and demanding that we pay attention to the sample frame. Hurrah! We are turning the corner and paying quality its due. We must let poor quality change us from a profession and into a commodity. After all the threat is real. If we are not the keeper of the sampling frame than who is there? The seat at the corporate table is at stake. Either they will respect us for what we do or we can expect them to turn elsewhere for counsel. So we are excited to see the industry robust with quality initiatives. It is more than about time. It is about our futures.
-Steven Gittelman, PHD, President, steve@mktginc.com, 631-277-7000 -
Active in over 40 global markets, Nunwood is a new breed of agency. Based out of hubs in the US, UK & APAC, we employ over 100 researchers, consultants and developers working across a range of industries and sectors, from retail and package goods to insurance and technology.
Our origins are in customer insight, with global full-service capabilities. However, our toolkit increasingly draws on a diverse spectrum of business consultancy services, from ROI strategy to knowledge management. Nunwood’s ability to use these services to drive returns has been highly recognised, with numerous Best Agency and Business Effectiveness awards. More importantly, we aim to create inspirational partnerships that deliver measurable success to everyone involved.
http://www.nunwood.com
Q: What is the most exciting thing happening in the market research industry right now?
A: The shift away from staid and dated discussion of methodology / toolkit and, increasingly, more talk of business case building, return on investment and ways to inspire talented people to the right action.
Sure, great methodologies are a must, but up until now we've all been like architects locked in a constant conversation about the best construction tools, or if our plans should be marked up in centimetres or inches. As the industry matures, we're recognising this as misspent energy, so the conversations we're having with our most progressive clients are more about what we can build together.
-Melanie Appleby, Director, melanieappleby@nunwood.com, 212-880-1530 -
Olson Research Group provides both qualitative and quantitative marketing research services to the Pharmaceutical and Healthcare industries. We specialize in providing customized services from basic data collection to more full service components to suit each client’s specific needs and budget. Our key offerings include:
- Proprietary online research solution incorporating the latest technological advances, including online conjoint analysis.
- Custom panels drawn from a database of more than 650,000 U.S. physicians and other healthcare professionals.
- Qualitative research services include telephone and face to face depth interviews and focus groups.
- In-house programmers, recruiters and moderators ensuring continuity and quality at every stage of project development.
http://www.olsonresearchgroup.com
<Back to Top> - access. Perks' web-based Research Rewards is a complete solution supporting local and global solutions. Whether you need a single program or multiple campaigns for different groups or divisions, run them with ease from a single platform. Dashboard controls and customized, real-time reporting ensure success within your budget. Perks fulfillment provides low maintenance administration on your end, and gives panelist a quick way to redeem points from a vast array of merchandise. You work hard to find qualified participants. We work just as diligently to ensure you don't have to find them all over again. For information or to schedule a demo, please visit our website.
Q: What would be your dream market research project and why?
A: My name is Xee Ford. I have been an employee at Perks.com since 2007. My dream market research project would be to research workplace quadruped benefits. I am not sure if my perks are in line with the industry norm and I would like to better negotiate my contract when my review comes around. Seriously, my bathroom breaks are monitored? Is this normal? I have to share an office which isn't too bad I guess, but I never get to take personal days and it really burns me that Lassie's birthday isn't a recognized holiday here. Over all though I guess I have it pretty good at Perks, free transportation to and from work, casual day every day, unlimited snack breaks, and free massage therapy.
-Xee Ford
For more information, please contact Pat Beaird, Interactive Marketing Manager, pbeaird@perks.com, 501-707-0360 x. 321 For 30 years, SKIM has been answering questions like these by providing leading-edge market research for clients around the world. Established names and up-and-comers in healthcare, consumer health, consumer goods, telecommunications and financial services. SKIM services include consulting, research, software, fieldwork and survey hosting.But what really makes us different is the way we work. Our passion for providing answers you can act on. Our commitment to exceptional methodological expertise. Our belief in personal relationships. As a result, our clients know we can support them in getting their branding, pricing, positioning and portfolio just right. That we will help them spot opportunities and build lasting brand equity – by providing great answers.
http://www.skimgroup.com/
Q: Where do you see the market research industry in 2015?
A: Content and interpretation will be a key driver for the development of the market research industry and certainly for SKIM
Originally, industry trends were based on new insights and developments in theories and methodologies. After the 1960s, market research became more industrialized and developments were primarily based on cost reduction and technology push. IT solutions increasingly drove the industry, but each new development and data collection
Thanks to the innovations I just mentioned, data is now basically free, so we, and this goes for our competitors too, have to compete on insights and the learning we deliver. In essence, we provide reassurance for our customers while also challenging their assumptions. To do that, we have to interpret information and benchmark the results we provide to our customers. Our customers ask or expect us to conduct meta analyses, share the lessons learned and provide new frameworks and new directions to solve the issues on their mind. In that respect, I am convinced that content and interpretation will be a key driver for the development of the market research industry, and certainly for SKIM.
-Dirk Huisman, Chairman and Founder
For more information, contact Daniela Piacenza, Account Director, d.piacenza@skimgroup.com, 201-963-8430 - Smart Revenue's Shopper-Centric Research adds to category and consumer knowledge by focusing on in-store shopper behavior. It unifies qualitative and quantitative research by combining proprietary wireless technology and ethnography to a number of shopper areas. Our research produces differentiated insights in shopper segmentation, need states, purchase drivers and highvalue store and shelf hot-spots. Through these critical insights we help drive sales and marketing success. Visit us at http://www.smartrevenue.com/
- Our goal is simple: to help our clients grow their businesses and their brands. How? By establishing the clarity that enables great business decisions. The Pert Group is a top research-based consulting firm for business leaders who require the straightforward, meaningful insights that provide actionable results and guide strategic direction.
We begin with fact-based evidence integrating attitudinal and behavioral research with market and business data. With a diverse team of researchers, marketers and academics, we work closely with you to consistently relate our work back to your business goals and objectives. Our collaborative approach, strategic methods and integrated insights are built to improve business and brand performance, differentiate you from the competition and take advantage of the opportunities in your market space.
www.thepertgroup.com
Q: What is the most exciting thing happening in the market research industry right now?
A: The shift in the role and expectations of Market Research. In more and more organizations, executive leadership seems to be on a mission to generate the insights that continually drive business and brand growth through innovation, positioning and/or performance. That means shifting from reactive research initiatives to a proactive integrated insights strategies. Watching organizations that have traditionally been very “project” focused in their utilization of market research begin to develop the talent, partnerships and, most importantly, culture that cultivates successful integrated insight strategies is not only exciting to watch, but extremely fulfilling to be a part of!
-Barb Murphy, SVP Market Planning & Development
For more information, please contact Joshua Monroe, Joshua.monroe@thepertgroup.com, 860-242-2005 x. 1111
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uSamp, (formerly United Sample Inc.), is one of the world's fastest growing technology, sampling and online panel companies, providing global survey panelists an innovative sampling platform and technology for use in market research. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 105 team members worldwide and more than 3.1 million global market research panelists. The company's web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp's deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™ and real-time Panel Book Search— cutting-edge solutions for accessing, branding and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.
www.uSamp.com
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As a valuable resource for marketers, the YouthBeat syndicated report covers the world of kids, tweens and teens ages 6-18 and their shifting shopping behaviors, preferences, attitudes and interests. It also explores the contrasting and parallel views of their parents! Drawing from more than 8,000 monthly interviews, topics include electronics, spending, entertainment, social behavior, money, food and more!
http://www.crresearch.com
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