The Market Research Event 2006

Track 6 Best Practices
KEYNOTE
1:15	Adding Value and Keeping Your Seat At The Table – Selling Research Internally Susan Robertson Innovation Process Consultant Ideas To Go, Inc.
2:05	Avoiding Marketing Myopia: Three Imperatives for Redefining and Transforming the Marketing Research Industry D. Randall Brandt, Ph.D. Vice President, Customer Experience and Loyalty Maritz Research
2:55	OPEN SESSION
3:45	OPEN SESSION
4:30	A Visionary Keynote Conclusion Peter Guber, Chairman and Chief Executive Officer Mandalay Entertainment Former Chairman and CEO SONY PICTURES ENTERTAINMENT

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Internal Disciplines	Analytics & Measurement	Best Practices