The Market Research Event 2006

Track 5 Analytics & Measurement
1:15	Making Your Residential Segmentation Actionable Gail Malone Manager, SCE Market Research, Customer Experience Management, Southern California Edison Julie Rowey Manager, Market Management, Customer Experience Management, Southern California Edison
2:05	Using Research to Prove Return-on-Investment for Non-traditional Marketing Expenditures Tom Hochstatter Yahoo!
2:55	Pricing and Assortment Optimization: Seeing your future today Shuchi Sethi Director, Client Service ACNielsen International Research Daniel Salinas Manager, Client Service ACNielsen International Research Dana Farber Senior Client Executive ACNielsen International Research
3:45	Predictive Modeling—Incorporating Time Series Variability To Improve Market Outcome Prediction John V. Colias, Ph.D Decision Analyst Beth Horn, Ph.D. Decision Analyst
4:30	A Visionary Keynote Conclusion Peter Guber, Chairman and Chief Executive Officer Mandalay Entertainment Former Chairman and CEO SONY PICTURES ENTERTAINMENT

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Internal Disciplines	Analytics & Measurement	Best Practices