The Market Research Event 2006

Track 4 Integration: Internal Disciplines
1:15	Injecting Research Across the Organization with Custom Panel & Rich Media Technology Dr. Angus Reid CEO Vision Critical
2:05	The "Microsoft Insights Toolbox"—Microsoft's Internal Approach to Market Research Systems and Tools. Lee Dirks Microsoft Corporation
2:55	Building an Obeya Room: The Toyota Way of Integrating Research and Moving Forward Todd Blickenstaff Strategic Planning Administrator Toyota Motor Sales
3:45	Pharmaceutical Marketing Research: Friend or Foe to R&D and Marketing Charlotte E. Sibley Vice President, Global Business Research and Analysis Shire Pharmaceuticals, plc
4:30	A Visionary Keynote Conclusion Peter Guber, Chairman and Chief Executive Officer Mandalay Entertainment Former Chairman and CEO SONY PICTURES ENTERTAINMENT

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Internal Disciplines	Analytics & Measurement	Best Practices