Event Sponsors

Customer Focus: Information to Engagement

Track 1
Customer Focus: Information to Engagement

1:15

A Consumer Centric Look at Engagement

Michael Pardee
Senior Vice President, Research
Scripps Networks, Inc.

An Encore Presentation

2:05How the Kaiser Permanente Process Utilizes its Customer Portal to Drive Culture, Initiatives and Results: Your Customer, A Click Away

Chet Zaleksy
President
CMI

Kate Turner
Regional Dir Mkt Research & Strategic Analysis
Kaiser Permanente Mid Atlantic

2:55

Turning Information Into Insight into Profits:  One Company's Story

James Corriveau

SPSS Inc. 

3:45

 Using Online Communities to Listen to and Engage with Consumers

David Shearon
General Mills
Siobhan Dullea
Communispace

4:30A Visionary Keynote Conclusion

Peter Guber, Chairman and Chief Executive Officer
Mandalay Entertainment
Former Chairman and CEO
SONY PICTURES ENTERTAINMENT

Customer Focus: Information to Engagement

Research for New Product Development & Innovation

Trends and Innovations in Tools and Techniques

Integration: Internal Disciplines

Analytics & Measurement

Best Practices

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