Customer Focus: Information to Engagement
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Track 1
Customer Focus: Information to Engagement
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| 1:15 |
A Consumer Centric Look at Engagement
Michael Pardee Senior Vice President, Research
Scripps Networks, Inc.
An Encore Presentation
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| 2:05 | How the Kaiser Permanente Process Utilizes its Customer Portal to Drive Culture, Initiatives and Results: Your Customer, A Click Away
Chet Zaleksy President
CMI
Kate Turner Regional Dir Mkt Research & Strategic Analysis
Kaiser Permanente Mid Atlantic
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| 2:55 |
Turning Information Into Insight into Profits: One Company's Story
James Corriveau
SPSS Inc.
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| 3:45 |
Using Online Communities to Listen to and Engage with Consumers
David Shearon
General Mills
Siobhan Dullea
Communispace
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| 4:30 | A Visionary Keynote Conclusion
Peter Guber, Chairman and Chief Executive Officer
Mandalay Entertainment
Former Chairman and CEO
SONY PICTURES ENTERTAINMENT
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