Track 6
Leadership and Professional Excellence

KEYNOTE

Can We Ever Know What We Need to Know? From Paradox to Paradigm

C. Frederic John
Business Leader, Marketing Intelligence & Planning
MasterCard International

Revolutionizing Your Consumer Insights Function

Joel Mier
Director, Consumer Insights
Netflix

Using Research to Fuel Consumer Driven Action

Tiffany Stroupe
Manager, Consumer and Brand Insights
Taco Bell

Gwen Amador
Account Director
M/A/R/C Research

Building a Credible Function: A Marketing Research Department Philosophy

Craig Spitzer, PhD
Vice President, Marketing Research
LeapFrog

Powering Ideas for Business Growth: Linking Market Research to Corporate Innovation Initiatives

Donna J. Sturgess
Vice President ,Innovation & Strategic Planning
GlaxoSmithKline, Consumer Healthcare
A Big Moo! Author

Customer Focus: Information to Engagement

Research for New Product Development & Innovation

Trends and Innovations in Tools and Techniques

Integration: Research & Strategy

Analytics and Measurement

Leadership and Professional Excellence