The Market Research Event 2006

Track 5 Analytics and Measurement
KEYNOTE
1:30	Corporate Expectations and Sophistication of Analytics - Trends and Patterns Zubin Dowlaty Vice President Decision Sciences InterContinental Hotels Group
2:20	Determine the ROI on Sponsorships: How Jack Daniel's Measures ROI on its NASCAR Team Daniel Schapker Group Manager, Marketing Insights Brown Forman Spirits Rich Schreuer Senior Vice President Chadwick Martin Bailey, Inc.
3:05	Networking Break
3:35	An Emperical Test of Six Stated Importance Measures Keith Chrzan Vice President, Marketing Sciences Maritz Research FYI… Nearly half of online shoppers research products online and then buy them in physical stores. (Research Alert, March 17, 2006)
4:25	Driving Growth through Segmentation at Best Buy Ed Dobbles Best Buy
5:15	The Role of Research in Boeing's Corporate Brand Management Jerry Verghese Manager, Brand & Corporate Reputation Research The Boeing Company
6:00	Networking Cocktail Reception Sponsored By

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Research & Strategy	Analytics and Measurement	Leadership and Professional Excellence