Track 4
Integration: Research & Strategy

Excavating Insights to inform 360 Marketing Programs

Michael Carlon
Manager, Brand Building Insights
Unilever US

Integrating Behavioral and Attitudinal Data to Predict Vehicle Shopping Behavior

Rick Wainschel
Vice President, Marketing Research & Brand Communications
Kelley Blue Book

Integrating Multiple Voices of the Customer

Patrick Crane
Director, Strategic Resources, Corporate Business Research
Eastman Kodak Company

Turning Insights Into Action Within The Organization

Simon Uwins, TESCO USA

Paul Sackman, Lieberman Research Worldwide

Getting What You Need From Research – Making it Effective

Stacey Isenhour
VP Research
Cartoon Network/Adult Swim

Customer Focus: Information to Engagement

Research for New Product Development & Innovation

Trends and Innovations in Tools and Techniques

Integration: Research & Strategy

Analytics and Measurement

Leadership and Professional Excellence