The Market Research Event 2006

Track 2 Research for New Product Development & Innovation
1:30	Optimized New Product Development Research - A Strategic Overview John Stuart Watts, Ph.D., Global Managing Director, Value Based Marketing Opinion Research Corporation
KEYNOTE
2:20	In Market Experimentation: A Key Tool to Drive Innovation Vivian Milroy Callaway Vice President, Center for Learning and Experimentation General Mills
3:05	Networking Break
3:35	Understanding Product Optimization and Sharing Actionable Strategies to Prevent Product Failure Jeffrey C. Adler President Centrac DC Marketing Research Shannon M. Ely Director, Centrac DC Marketing Research and Vice President Medical and Surgical Market Research Group (MSMRG)
4:25	When Will It Fly? Modeling the Global Takeoff of New Products Dr. Gerard J. Tellis Professor & Director of Center on Global Innovation Marshall School of Business University of Southern California
5:15	Dynamic Design & Optimization in the Internet Era Jonathan Marcus Moskowitz Jacobs Inc.
6:00	Networking Cocktail Reception Sponsored By

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Research & Strategy	Analytics and Measurement	Leadership and Professional Excellence