| Sponsorship of an IIR event is among the most effective methods of reaching your desired audience. If you would like to learn about sponsorship opportunities available at The Market Research Event, please click here. MARQUEE SPONSOR
 Lieberman Research Worldwide As one of the largest and fastest-growing custom market research companies in the world, Lieberman Research Worldwide has spent over 30 years forging strong relationships with leading clientele by solving real business problems through their unique combination of marketing research and consulting. Thanks to innovative methodologies and impactful insights, LRW's client base has grown to include industry leaders in both consumer and B2B sectors—including entertainment, telecommunications, pharmaceuticals and more. Their expertise includes strategy, new product development, testing, forecasting, advertising, tracking, customer satisfaction, loyalty and international research. LRW's powerful capacity to understand complex problems and provide ongoing, decision-driving solutions makes for an invaluable research and marketing partner. Headquartered in Los Angeles, California, LRW has additional offices in NY, Chicago, Charlotte (NC), Orange County (CA) and London, England as well as a network of affiliates in over 75 countries spanning Europe, Latin America and Asia Pacific. More information can be found at http://www.LRWonline.comExecutive Sponsor
 Aeffect Aeffect provides strategic marketing and research counsel to Fortune 500 companies and federal government agencies. The firm's services include strategic marketing research, marketing planning, communications research and evaluation, marcom management, and marketing program evaluation for clients across nine practice areas. Practice areas include B2B, B2C, financial services, health care, information technology, media & entertainment, non-profit/the arts, social marketing, and travel & leisure. http://www.aeffect.com/Executive Sponsor
 Burke Inc. Since 1931, Burke has provided decision support solutions to companies across all major industries. Burke's areas of focus include: Custom Marketing Research, Customer Loyalty & Relationship Management, Employee Engagement & Retention, International Research, Linkage & Integration, Online Research & Reporting, Qualitative and Burke Institute, the leading provider of research training and education. http://www.burke.comExecutive Sponsor
 Centrac DC, LLC Domestic and international full service custom research/consultation techniques and execution methods successfully employed in consumer, business, healthcare/medical, industrial, and other applications. State-of-the-art analysis and data collection. Large telephone centers, Internet panels, healthcare panels. Originally part of the Centrac family, founded in 1971. Specialists in difficult to reach target populations. http://www.centracdc.comExecutive Sponsor
 Chadwick Martin Bailey Chadwick Martin Bailey provides custom marketing research that helps leading companies solve their most challenging business problems and attack their best opportunities. Specializing in segmentation, brand, sponsorship/event ROI, customer experience, product development, and employee research, we focus on identifying the specific actions our clients can take to get, keep, and grow customers. http://www.chadwickmartinbailey.comAssociate Sponsor
 Cheskin Cheskin is a consulting firm that guides innovation through its deep understanding of people, cultures and change. Grounded in research, design and marketing, Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. With a diverse multilingual staff, Cheskin is highly regarded for an ability to uncover the meaningful experiences that create competitive advantage in the U.S. and internationally.
http://www.cheskin.comAssociate Sponsor
 Claritas, Adding Intelligence to Information Claritas helps marketers improve target marketing strategies through consumer and business data, software and analytic and research services through our Integras Consulting division. Known for more than 30 years for its PRIZM segmentation system, accurate demographic data, and robust software, Claritas provides solutions that drive customer acquisition, cross-sell, and retention programs, among other applications. Adding Intelligence to Information reflects Claritas' holistic approach to providing client solutions and our commitment to fostering marketing innovation. The result of our work allows marketers to go beyond conventionally accepted marketing strategies to capitalize on new opportunities and existing potential. For more information visit www.claritas.com http://www.claritas.comAssociate Sponsor
 CMI CMI delivers relevant research to advance business solutions. Founded in 1989, CMI is a full service custom marketing research firm with B2B and B2C clients spanning a variety of industries. Offerings include quantitative research, advanced analytics, qualitative methods including ethnography, and an interactive information platform (WINSM). http://www.cmiresearch.comAssociate Sponsor
 Decision Analyst Decision Analyst is a leading international marketing research and marketing consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling. Our online survey panels have over 7 million members. It is one of the largest consumer panels in the world, with significant membership in over 150 countries. http://www.decisionanalyst.comAssociate Sponsor
 Doxus Doxus is a full service market research firm focused on technology and financial services. Doxus provides qualitative and quantitative market research services to support business decisions about brand positioning and product design, pricing and usage � including surveys, choice modeling, in-depth interviews, focus groups, ethnographies and contextual inquires. http://www.doxus.comBreak Sponsor
 e-Rewards Market Research eRewards, Inc., based in Dallas, TX, is the largest “by-invitation-only” online research panel, serving over 700 research firms. With millions of panelists, the e-Rewards Opinion Panels provide research firms with quality respondents – enabling them to interact with real consumers and business decision-makers. Launched in 1999, and named in 2007 by Inc. magazine as one of America’s fastest growing companies, e-Rewards employs 275 professionals located in Dallas, London, Los Angeles, New York City, San Francisco, Chicago, and Seattle. http://www.e-rewards.com/researchersAssociate Sponsor
 E-Tabs E-Tabs, Inc. provides innovative software, consulting and services for enhancing and automating reporting for the survey research industry.
- Automate the production of any PowerPoint, Word or Excel reports and charts directly from existing tabulations / data sources and templates with the award winning E-Tabs Enterprise software
- Improve efficiency by browsing tables electronically and eliminate hand-posting of data in PowerPoint with the E-Tabs Reader software
http://www.e-tabs.comAssociate Sponsor
 Forrester Research Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, and peer-to-peer executive programs. For more information, visit www.forrester.com. http://www.forrester.comAssociate Sponsor
 GfK Custom Research North America Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company. It combines the global resources of the GfK Group with the local knowledge of North America's leading research and consulting companies delivered by more than 700 employees in the US and Canada. Beyond our sector-specific experts, specialty practice areas and research centers of excellence, we deliver unmatched knowledge designed to help your business grow. With several of the world's largest databases, and comprehensive ad hoc research services, we offer state-of-the-art solutions developed from a 360-degree view of your market. http://www.gfkamerica.comAssociate Sponsor
 Greenfield Online At Greenfield Online, we recognize that it takes a commitment to quality, robust access to survey respondents and technological innovation to help you succeed with your clients. We've built and actively manage the Greenfield Online panel, one of the largest most robust and demographically diverse panels in the world and we continue to innovate as we've developed a number of ways to engage and communicate with respondents using their preferred communications channels including; Real-Time SamplingTM, and wireless panels. http://www.greenfield.comAssociate Sponsor
 Harris Interactive Harris Interactive, ranked as the 13th largest market research firm in the US, is a global research firm that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Well known for The Harris Poll® and for pioneering Internet-based research methods, Rochester, New York-based Harris Interactive conducts proprietary and public research to help its clients around the world achieve clear, material and enduring results. http://www.harrisinteractive.comAssociate Sponsor
 Hotspex Hotspex delivers provocative marketing research and innovation insights that empower clients to confidently make informed, inspired decisions and create new possibilities for brands. Our world-class research solutions are distinguished through leading-edge technology, proprietary consumer understanding methodologies and above all passionate employees that bring all this to life. http://www.hotspex.bizAssociate Sponsor
 Iconoculture Iconoculture, a cultural trend research company, is the voice of cultural trends – illuminating not only what’s important to consumers worldwide, but also why it’s happening and where it’s heading. In order for companies to seize opportunities for developing products, services and messages, they need the inside story that’s driving consumer behaviors and cultural trends. Iconoculture’s perspective provides more actionable ideas to Fortune 1000 corporations and agencies, enabling companies to become warriors for their brands. In 2007, Inc. Magazine ranked Iconoculture as one of the top fastest-growing private companies in the nation. For more information, contact Iconoculture at 1.866.377.0087 or visit us online at www.iconoculture.com http://www.iconoculture.comAssociate Sponsor
 Ideas to Go Ideas to Go is a creative process consulting firm that specializes in helping cross-functional teams from Fortune 500 companies generate winning concepts for new products and services, positioning, naming and promotions projects. Using their proprietary Concentrated Concept DevelopmentSM process, Ideas To Go brings a new dimension of consumer engagement to idea generation. Their expert facilitators help clients explore new levels of thinking with a trained group of highly articulate Creative Consumers® associates. This innovative, 360-degree approach to process is further enhanced with e-deation® services, a web-based ideation tool that makes it easy to capture, sort and prioritize hundreds of ideas. http://www.ideastogo.comAssociate Sponsor
 InsightExpress InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203.359.4174. http://www.insightexpress.comAssociate Sponsor
 InsightsNow InsightsNow provides research solutions for consumer brands throughout the product development process. By holistically assessing the interplay between consumer, brand, product, and experience, we deliver solutions to the biggest names in food, beverage, personal & household care, fragrance & cosmetics, and food service. With top-notch consultants involved in the design and delivery of every solution, we leverage our real-time research and analysis engine to deliver the fastest turnaround of relevant business insights across the innovation pipeline, from opportunity identification to product launch. http://www.insightsnow.comExecutive Sponsor
 Ipsos Ipsos is the world's leading global independent company with its main focus on survey-based market research. There are Ipsos offices in 50 countries but carrying out research in more than 100. Ipsos is a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. Our single aim is to provide our clients with the best service, using qualitative or quantitative methods as well as integrated quali/quant approach.
We organise ourselves in five specialist areas: Advertising, Marketing including Shopper, Media, Public Opinion and CRM/Loyalty research. We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers. We study audiences and their responses to various media. We measure public opinion around the globe. We understand shoppers, the environment where they shop and consumers and how they choose and use products.
To find out about our capabilities in your region please visit www.ipsos.com.
http://www.ipsos.comAssociate Sponsor
.jpg) KL Communications, INC. KL Communications, INC. (KLC) is a full service marketing consulting firm specializing in online research communities. Our research communities feature an interactive/service oriented environment. As part of our personal touch, KLC assigns a Dedicated Administrator who responds to all inquiries within 24 hours. KLC’s tradeshow division, “DirectConnect”, addresses B2B sampling concerns by interviewing your customers right on the tradeshow floor. Typically 1/2 the respondents who complete an interview will also commit to joining an online panel. KLC also places great emphasis on the clear communication of the research findings. Our reports will emulate your own style. We are also adept at adding multimedia elements to your reports/presentations as well. http://www.klcom.comAssociate Sponsor
 Lightspeed Research Lightspeed Research is global interactive data solutions provider delivering market research results through global panels and products. Through its network of panels, Lightspeed Research provides access to household members in North America, Europe, and Asia-Pacific. Lightspeed Research operates panels covering healthcare, finance, automotive, B2B, mobile, media, travel, and more. The company also provides custom panel solutions for clients. http://www.lightspeedresearch.comAssociate Sponsor
M/A/R/C Research M/A/R/C Research is a full-service marketing research and consulting firm that helps clients launch better products and services, find new and valuable customers, and build stronger brands. We are able to help clients create, evaluate, and expand their customer relationships by using our proven product offerings. Our teams design and execute traditional and online solutions whiled adhering to a client-service ethic built on being easy to work with, and delivering what is promised. http://www.marcresearch.com
 MindWave Research When you need research, you want more than a huge stack of data or a bunch of numbers. You want to understand. You want to know what your customers are thinking. You want to get inside their mind, to understand their perceptions and problems. And you want to work with a team that can understand your company strategy and your opportunities and challenges. A team who knows about business and technology, not just research. http://www.mindwaveresearch.com
Monitor Software
 MRSI MRSI has been serving consumer and business-to-business companies since 1973. Services include full-service quantitative, qualitative, and online marketing research across a range of industries. With solutions such as our PRISM® research system to guide your product development process, and ENFOQUE, our 3-step Hispanic research solution, MRSI ensures you have the insight necessary to develop effective marketing strategies. For more information please visit http://www.mrsi.com
 Opinion Research Since 1938, organizations in virtually every industry around the world have depended on Opinion Research Corporation to deliver innovative solutions to their toughest global market research challenges. Our fact-based insights are backed by powerful research tools and methodologies tailored to the unique needs and circumstances of each client. With expertise in branding, corporate reputation, customer strategies and value-based marketing, our proven professionals combine a hands-on approach with a thorough understanding of our clients’ business, market environment and individual concerns. http://www.OpinionResearch.com
 Research International Research International is the world leader in custom market research services. We work as partners to help clients gain a better understanding of consumers and customers, solve problems, and develop knowledge to create successful brands and businesses. Experts in research into all aspects of market strategy, innovation and branding, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning, and customer satisfaction. We listen to more people in more places than any other agency and we are also the only agency that offers a complete innovation journey from insight and ideation to testing and monitoring. All our work is supported by our continual investment in knowledge management systems, in quality at every stage of our operations, and in innovative research solutions developed by our global network of Marketing Science Centres and Qualitative experts. http://www.research-int.com
 Research Now Research Now are the online data collection and panel specialists. We have unrivaled panel reach and quality, offering international online data collection across 28 proprietary, research-only online panels in North & Latin America, Europe and Australia-Pacific. We have a team of experienced, research-literate, multi-lingual online data collection specialists who are flexible to work with and available across 12 offices worldwide. Contact us for help and advice on any aspect of online data collection and panels at: IIR@researchnow-usa.com http://www.researchnow.co.uk
 Sachs Insights Sachs Insights is a qualitative research consultancy founded in 1987. Our goal is to continually develop and deploy innovative research techniques that lead to powerful insights our clients can take to market. Our firm is organized in two practice areas: Innovation Research and User Experience Research. The methodologies we employ include ethnography, focus groups, in depth interviews and usability labs. We are proud to have pioneered a number of innovations in study design including longitudinal ethnography and remote moderated usability. A hallmark of our work is the presentation of research insights and recommendations integrating expertly edited video clips from the research to bring the consumer's voice to marketers, developers and product designers. http://www.sachsinsights.com
 Simmons Research Simmons Research, an Experian Company and part of Experian Research Services, has been a leading chronicler of the American consumer for over 50 years. From the products that all Americans buy and the brands they prefer, to Internet shopping behaviors, attitudes, lifestyles and media, Simmons measures over 30,000 American consumers each year using statistically projectable samples. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. For more information please visit
http://www.smrb.com
 Socratic Socratic Technology is a full-service, research-based consultancy focused on helping our clients develop successful products and services. We build proprietary, interactive tools that accelerate and improve research methods for the study of global markets. We specialize in research and consulting for the business-to-business and consumer products sectors. For more information, please visit us at www.sotech.com http://www.sotech.com
 SPSS SPSS is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com. http://www.spss.com
 Survey Sampling Survey Sampling International (SSI) is the premier global provider of sampling solutions for survey research. SSI offers access to consumer and business-to-business respondents via Internet, telephone, and mobile. SSI serves more than 1,800 marketing research clients, including three-quarters of the top researchers worldwide. http://www.surveysampling.com
 SurveyWriter SurveyWriter is a global leader in the technology of web-based survey research. Professional research organizations of all sizes use SurveyWriter to collect, manage, analyze and report data. With no upfront costs, no network administration, and the best feature-to-price ratio in the industry, SurveyWriter is the tool for online research. www.surveywriter.com http://www.surveywriter.com
 TNS TNS is a leading global provider of market information. The company collects, analyzes and interprets information to help its clients better understand the needs and wants of their customers. TNS provides research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder management. The company is also one of the leading providers of social and political polling. From its global network, which spans 70 countries, TNS provides local expertise and knowledge, together with internationally consistent information and analysis to multinational organizations. TNS is listed on the London Stock Exchange (TNN). Further information can be found on www.tns-global.com
http://www.tns-global.com
 Moskowitz Jacobs Inc. Build breakthrough brands with powerful, leading edge research from Moskowitz Jacobs Inc., the foremost expert in concept and product optimization. MJI�s advanced technology spans all the stages of your brand development; from new product concept identification, to iterative product development by engineers and scientists, to strategy and communication development, package and promotion design.
http://www.mji-designlab.com
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