While these presentations were not available to be included in your conference documentation, IIR is pleased to make them available to all conference delegates through this web site.

You will need the freely available Adobe Acrobat Reader, which is available by clicking here. To access the presentations:

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I Rang but You Never Answered…how psychology could just keep us all in business
Pete Cape
Survey Sampling International

Predictive Modeling, Incorporating Time Series Variability to Improve Market Outcome Prediction
John V. Colias, PhD & Elizabeth Horn, PhD
Advanced Analytics

Operationalization of Data:  Making it Actionable and Keeping Management Engaged in the Process
Lezlee Danner
Roche Diagnostics

Market Research Provider Quality /Value Awards
Larry Gold & Tim Davidson
Inside Research and Prevision Corporation

Concept Evaluation Approaches to Support Business Market Expansion
Theo Downes Le-Guin, Doxus
Sally Sadosky, Adobe Systems Inc.

Project Apollo, Focused Direction for Reaching Your Most Valuable Consumers
Joan Fitzgerald
PPM / Arbitron Inc.

Ten Must Haves for When You Must Have Customer Loyalty Research
Hernando Gonzalez, Sun Microsystems
Joan Fredericks, Harris Interactive

User Research Throughout Web Site Development
Morgan Lozier
TNS

Using Ethnography for New Product Ideation at Motorola: Two Case Studies
Crysta J. Metcalf
Motorola Labs

Optimized Product Development / Innovations Research:  A Strategic Perspective
Opinion Research Corporation

Improving the Bottom Line Through Better Usability
Thyra Rauch & Ellis Holman
IBM Corporation

Balancing Quantitative and Qualitative Research:  A Practical Guide to Designing Research Programs
Judith Ricker & Clay Dethloff
Harris Interactive

How Jack Daniels Measures ROI of its NASCAR Team
Daniel Schapker, Brown-Forman Spirits
Rick Schreuer, Chadwick Martin Bailey, Inc.

Using Segmentation to Drive Westfield Insurance's Brand Strategy
Susanne Wahl & Lisa Kozlowski, Westfield Insurance
Rich Schreuer, Chadwick Martin Bailey, Inc.

Pricing and Assortment Optimization, seeing the future today
Shuchi Sethi, Daniel Salinas & Dana Farber
ACNielsen

Satisfying Impulse Buying Behavior Through Direct Response, Innovative Communications, and Research Technologies
Michael Song
Visure Corp.

Building a Credible Marketing Research Function
Craig Spitzer, PhD
LeapFrog Enterprises

Teens As Seers
Radha Subramanyam
MTVN Kids and Family Group

Global Takeoff & Diffusion of Radically New Products
Gerard J. Tellis, USC

Customer Advisory ePanels:  Building Affinity and Continuous Intelligence Programs
Chris Yalonis
Communique Partners

Using Segmentation to Formulate Strategic Actions
Joel Brodsky, PhD
Charles Schwab Inc.& Co