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Highlights

 

TOP TEN REASONS to Attend THE Market Research Event:

#1 Surround yourself with more than 600 of your Industry peers. Not only will you absorb knowledge from speakers such as:

  • Steven Levitt, Author of Freakonomics
  • Kim Dedeker, VP, Consumer & Market Knowledge, P&G
  • Rick Webb, Vice President, Customer Experience, Wal-Mart
  • Peter Guber, Chief Executive Officer, Mandalay Entertainment
  • James Surowiecki, Author of The Wisdom of Crowds 

...But you will also gain insights from the attendees you meet at the event during the sessions and numerous networking opportunities!
 
#2 Why hear BORING and GENERIC sessions on market research? Delve deep and get expert guidance in the following areas of marketing research:

  • Ethnography
  • Segmentation
  • Usability/User Experience
  • Online Research
  • Global Research
  • Multicultural Research
  • B2B Research
  • New Product Development 
  • Customer Experience, Satisfaction and Engagement
  • Leadership and Professional Excellence
  • Metrics and Measurement
  • Analytics, Modeling and Pricing
  • Internal and Strategic Integration
  • Media Research 

#3 Be a part of what has been deemed:

"IIR's ‘The Market Research Event' has become [the] Premier U.S. MR Conference."
          -Inside Research, December 2005
 
#4 We are in LA this year! 
We have set up a VIP tour through LA's Celebrity Hot Spots on Sunday, October 22nd. Who knows? Maybe you will spot some Hollywood stars!
 
#5 Think your industry won't be represented? We have over 20 industries presenting at the 2006 event! From Consumer Goods to Telecommunications, we have the sessions for you!
 
#6 We have a new theme for 2006 - RAISE THE BAR.
This sets the stage for an experience that will challenge you to break out of your comfort zone.
 
#7 The event is designed so you can completely customize your conference experience. We have 5 days for you to choose from, so it fits into anyone's busy schedule.
 
#8 Want a more intimate experience? Sign up for one of our workshops and get one-on-one time with presenters and get all your questions answered.
 
#9 We set the industry bar. We are committed to excellence and have asked our speakers and sponsors to deliver only the highest quality presentation at this event. You can expect best practices, lessons learned and key insights all packaged in actionable sessions that you can take back with you and apply immediately to your own work for improved results.
 
#10 Register by August 25th and Save $300!

The PREMIERE market research conference attracting the most INFLUENTIAL practitioners built on CORPORATE best practices, INNOVATIONS, INSIGHTS and VISIONARY perspectives designed to help YOU EVOLVE into STRATEGIC partners that DELIVER results.  

"When I'm asked which conferences to attend, I tell them start with 'The Market Research Event,' far and away the best this industry has to offer."

          - Robert Lederer, Editor and Publisher of RFL Communications, Inc.

New for 2006

  • Provocative new theme – Raise the Bar – sets the stage for an experience that will challenge you to break OUT of your comfort zone
  • More than 125 breakthrough and action-oriented sessions
  • Introducing a full day symposium on Media Research
  • Increased standards established for presentation quality
  • Highest percentage of practitioner speakers vs. consultant speakers EVER


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