As companies in today's increasingly competitive environment strive for leadership, the role of research and insights in establishing profitable business strategy has become paramount. This was evidenced by the gathering of more than 700 market research executives in November 2005 in San Francisco. The Market Research Event was described as featuring the most cutting edge topics and attracting the highest quality audience. Sessions called "profound and inspirational" kept the energy level high, fueling delegates with a renewed respect for their peers, their careers and themselves. The wealth of knowledge and expertise was simply unparalleled.

Carly Fiorina, former CEO of HP shared lessons in leadership and demonstrated the impact that market research had on shaping her career

Malcolm Gladwell, author of Blink, provoked the audience by recalling scenarios from his book, Blink

Glenn Urban, Professor of Marketing, MIT unveiled key insights surrounding the importance of advocacy

Betsy Frank, Executive Vice President, Research & Planning, Viacom Cable forecasted the continuous changing landscape of media consumption in today's increasingly fragmented world