The Market Research Event 2006

7:00	Registration and Morning Coffee
7:45	Chairperson's Opening Remarks
8:00	Why do people do what they do? Dr. G.C. Rapaille Chairman & CEO Archetype Discoveries Worldwide
8:45	Driving Consumer Understanding to New Heights: A Roadmap for Success Kim Dedeker Vice President, Global Consumer & Market Knowledge Procter & Gamble
9:30	Meeting Her Expectations: A Close Look at the Wal-Mart Shopping Experience Rick Webb Customer Experience Wal-Mart Stores, Inc.
10:15	Networking Break Sponsored by e-rewards
10:45	Societal Change and Market Research Dan Yankelovich Chairman of Viewpoint Learning Public Agenda and DYG
11:30	The Evolving Role of Media Research in Today's Increasingly Fragmented and User Controlled Environment David Poltrack EVP, Chief Research Officer, CBS Corporation, President, CBS VISION
12:15	Luncheon
1:00	Dessert in the Exhibit Area
1:30	Track Sessions Begin.
You are free to attend any session, in any track that you would like.

Customer Focus: Information to Engagement	Research for New Product Development & Innovation	Trends and Innovations in Tools and Techniques
Integration: Research & Strategy	Analytics and Measurement	Leadership and Professional Excellence